If you like generously topped snacks
If you want to choose how thick your slices are, look for a whole loaf to slice at home. The word ‘multigrain’ alone tells you nothing about slice thickness or how well a slice will hold its toppings.
If you want generous, thick slices for a coffee break, choose a whole multigrain loaf that you can slice yourself. Pre-sliced bread saves preparation time and gives you even slices, but the label ‘sliced’ doesn’t tell you how thick they are. Also check whether each loaf is wholemeal, and whether its ingredients and allergen information are suitable for your guests.
If you want to choose how thick your slices are, look for a whole loaf to slice at home. The word ‘multigrain’ alone tells you nothing about slice thickness or how well a slice will hold its toppings.
Pre-sliced multigrain bread saves you the effort of slicing and makes it easier to serve evenly sized slices. Check the slices themselves or ask about the thickness if a thick slice is important.
If you’re looking for a wholemeal base, compare the product name, ingredients and fibre per 100 g. If any of your guests have an allergy or dietary requirement, check the allergen information for the exact loaf before buying.
First decide whether you want to slice the bread thickly yourself or simply serve it quickly. Then check the ingredients and what your guests can eat.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Slicing thick slices yourself | Choose a whole loaf if you want to decide how thick the slices are. If you’re having it sliced in store, ask what thicknesses are available. | If I want to add generous toppings, I want to choose how thick the bread base is. For around 42% of consumers, having control over slice thickness comes first. |
| Wholemeal and nutritional information | Check the product name and ingredients list; compare the fibre and salt per 100 g of the loaves you’re considering. | When choosing bread for a coffee break, I want to know whether it’s wholemeal and what its nutritional value is. Around 25% of consumers give this the highest priority. |
| Quick, even serving | Check whether the bread is pre-sliced and whether the slices are thick enough for your toppings. | When I’m getting bread ready for several guests, I want to avoid extra slicing and have evenly sized slices. For around 17% of consumers, serving convenience matters most. |
| Allergens for guests | Read the current allergen information on the packaging of the exact loaf, even if you already know the type of bread. | If a guest has an allergy, I need to be able to check whether this particular loaf is suitable. For around 16% of consumers, this is their main concern. |
Bread made with several types of grain isn’t automatically wholemeal. It may therefore not have the ingredients you’re looking for.
Check the product name and ingredients list. To compare fibre, look at the nutritional information per 100 g for the specific loaves.
‘Sliced’ and ‘pre-sliced’ don’t tell you how thick the slices are. They may not be thick enough for the generous toppings you have in mind.
Choose a whole loaf if you want to decide the thickness yourself, or ask before buying whether it can be sliced and what the result will be.
You can’t tell from the name ‘multigrain bread’ whether a loaf is suitable for every guest. Ingredients and allergen information vary from one product to another.
Read the current packaging for the exact loaf. If necessary, provide a separate alternative that meets your guest’s dietary requirements.
If your coffee break is still some way off, how long you store the bread can affect the quality when you serve it.
If you want to buy the bread in advance, freeze it in portions and take out only what you need.
Albert Heijn offers, among other products, an OerDesem dark multigrain loaf, sold as a whole sliced loaf.
Jumbo describes its Stevig Meergranen as a wholemeal multigrain loaf with seeds.
Lidl describes its multigrain bread as hearty and lists grains and seeds among its ingredients.
ALDI says its luxury multigrain hearth loaf comes pre-sliced.
PLUS offers, among other products, Korenlanders Licht Meerzaden, a round multigrain loaf with seeds, sold whole and sliced.
Dirk sells a whole multigrain hearth loaf and describes it as hearty, with grains and seeds.
These round loaves from Lekhaven Bakkerij are designed to be sliced by hand after defrosting, baking and cooling. This lets you choose the slice thickness, but you’ll need to plan ahead if you’re serving them for a coffee break.
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For anyone who wants to slice thick pieces for toppings and can plan the preparation in advance.
After defrosting and baking, leave the bread to cool before slicing. Check the preparation instructions on the packaging, and read the current allergen information if you’re buying it for guests.
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For anyone who wants to slice the bread to their preferred thickness rather than use pre-sliced bread.
Allow time for defrosting, baking and cooling before serving. Follow the preparation instructions on the packaging and check the allergen information for this product.
Choose a whole loaf if you want to slice thick pieces for generous toppings; pre-sliced bread is more convenient when quick serving and evenly sized slices are your priorities. If you choose sliced bread, check the actual thickness before using it for a generously topped snack.
No, the label ‘multigrain’ doesn’t automatically mean the bread is wholemeal. Check the product name and ingredients list for the variety you’re considering; you can compare fibre using the nutritional information per 100 g.
Read the allergen information on the current packaging for the exact loaf; don’t rely on the type of bread or information about another variety. If you need a specific alternative, choose one based on the relevant product information.
You can freeze the bread in portions and take out only what you need later. Remember to follow the storage and preparation instructions on the packaging of the product you choose.