Who are these choices relevant to?

Organising a small children's party

You want enough bread for filled pieces or individual portions, without ending up with lots left over. First decide how you want to serve it, then see whether a half loaf, whole loaf or multipack is right for your group.

A parent considering wholemeal bread and fibre

You want to be able to check whether the multigrain bread you choose is labelled as wholemeal and how much fibre it contains per 100 g. The Netherlands Nutrition Centre discusses wholemeal and brown bread as fibre-containing choices for children.

A host checking allergens or iodine

You’re serving bread to several children and want to know in advance which allergens are listed for your chosen product. If iodine from bread is a consideration for you, check the label for baker’s salt or iodised salt too.

What should you look for?

First decide how you want to serve the bread and how much you’ll need. Then check the nutritional information and the label of the product you plan to buy.

What to consider What to check when buying Who it matters to
Quantity and serving style Check the pack weight and number of pieces. Decide whether you want to serve filled pieces, rolls or slices of baguette. If I’m hosting a small group, I want enough portions without lots of bread left over. Portion planning is the top priority for around 38% of consumers.
Wholemeal content and fibre Check the wholemeal labelling, ingredients and fibre content per 100 g for the exact product. If children will also eat the bread on ordinary days, I want to compare its wholemeal status and fibre content. Around 31% of consumers pay most attention to this nutritional information.
Allergens and type of salt Read the ‘contains’ and ‘may contain’ statements. If you’re looking for iodine, check whether baker’s salt or iodised salt is listed. When I’m serving bread to different children, I want to know first whether the chosen product is suitable for any known allergies. For around 31% of consumers, this label check matters most.

Common mistakes

  • Assuming ‘multigrain’ means ‘wholemeal’

    The presence of several types of grain or seeds, or a dark colour, doesn’t in itself tell you whether the flour used is wholemeal.

    Check the product name and ingredients of the bread you want to buy. The Netherlands Food and Consumer Product Safety Authority explains that the ‘wholemeal’ label can only be used if all the flour used comes from whole grains.

  • Assuming packs with different quantities are equivalent

    A half loaf, a whole loaf and a pack of baguettes won’t necessarily provide the same number of usable party portions. A pack that’s too large may leave you with leftovers.

    First choose between filled pieces, individual rolls and slices of bread. Then compare the weight and number of pieces of products intended for a similar serving style.

  • Guessing allergens from the name of the bread

    Multigrain products can contain different gluten-containing grains and other allergens. Warnings about possible traces also vary by product.

    Ask about any known allergies in advance and read the current allergen information on the packaging of the bread you’re going to serve.

  • Assuming all bread contains baker’s salt

    According to the Netherlands Nutrition Centre, bread doesn’t have to be baked with baker’s salt. So the word ‘bread’ doesn’t tell you which type of salt has been used.

    If iodine from bread matters to your choice, check whether the label lists baker’s salt or iodised salt.

Brands to consider

Albert Heijn

Albert Heijn’s range overview includes standard multigrain loaves. Snoek Partybrood multigrain is one example of pre-sliced bread for serving at a party.

  • The party loaf described comes with a serving tray, making it easy to present without extra slicing.
  • Check whether this specific party loaf is available before including it in your party plans.

Jumbo

Jumbo lists both a wholemeal multigrain loaf and a four-pack of multigrain rolls.

  • For the rolls described, Jumbo lists barley, oats, rye, sesame, soya and wheat among the allergens.
  • Check the allergens for the product you choose; the information for the rolls doesn’t automatically apply to the whole loaf.

Lidl

Lidl lists multigrain options among its freshly baked breads, for anyone who wants to choose their bread shortly before the party.

  • Buying bread shortly before serving can work well if you don’t want to store it in advance.
  • Lidl says its fresh bread range can vary by store, so check which option your chosen branch stocks.

ALDI

ALDI lists a half wholemeal multigrain farmhouse loaf and a multigrain baguette: two different shapes for serving filled pieces or slices.

  • A half loaf may suit a smaller group, while the baguette offers a different way to serve the bread.
  • Read the ingredients and allergens on the packaging of the product you choose, especially if one of your guests has an allergy.

PLUS

PLUS lists both Korenlanders Donker multigrain bread and wholemeal multigrain baguettes for baking at home.

  • For Korenlanders Donker multigrain bread, PLUS lists 50% wholemeal wheat flour and 6.8 g of fibre per 100 g.
  • Allow time and oven space for the baguettes that need baking at home. Don’t use the nutritional information for the round loaf to assess the baguettes.

Dirk

Dirk lists Bakker van der Akker Bakkers multigrain half loaf, an option for anyone who doesn’t need a whole loaf.

  • The half-loaf size lets you tailor the quantity to a smaller group.
  • Check the ingredients, allergens and type of salt on the packaging if they affect your choice.

Multigrain bread and rolls at Joybuy

These products include baguettes, round loaves and individual rolls for different ways of serving bread at a children’s party. Match the number of pieces and the preparation to your plans, and check the current label for each product.

g'woon Popular Multigrain Baguettes, 2 pieces, 300 g

g'woon Popular Multigrain Baguettes, 2 stuks, 300 g

Two baguettes are a good option if you want to serve slices of bread. The product name gives the pack weight as 300 g; check the packaging to see whether the baguettes need baking at home.

View at Joybuy
Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g

Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g

Four individual baguettes work well if you’re planning to serve several portions of bread. Allow time for defrosting and baking, and check the packaging for the baking time.

View at Joybuy
Lekhaven Bakkerij Multigrain Country Bread Round, 2 × 550 g

Lekhaven Bakkerij Multigrain Country Bread Round, 2 × 550 g

Two round loaves weighing 550 g each are worth considering if you want to slice more bread or serve it at different times. Defrosting, baking and cooling all take preparation, so match the quantity to the number of guests.

View at Joybuy
Lekhaven Bakkerij Multigrain Country Bread Round, 550 g

Lekhaven Bakkerij Multigrain Country Bread Round, 550 g

This single 550 g round loaf is a good fit if you want to slice the bread yourself but don’t need a pack of two. Allow time for defrosting and baking, and follow the preparation instructions on the packaging.

View at Joybuy
g'woon Multigrain Rolls, 4 pieces

g'woon Multigrain Rolls, 4 stuks

Four individual multigrain rolls are ideal if you want to offer separate portions. Check the packaging for preparation instructions and the latest allergen information.

View at Joybuy

Frequently asked questions

Is multigrain bread automatically wholemeal?

No, ‘multigrain’ doesn’t confirm that all the flour used is wholemeal. Check the product name and ingredients. According to the Netherlands Food and Consumer Product Safety Authority, the ‘wholemeal’ label can only be used if all the flour comes from whole grains.

Does bread always contain iodised salt?

No, according to the Netherlands Nutrition Centre, bread doesn’t have to be baked with baker’s salt. If iodine from bread matters to your choice, check whether the label lists baker’s salt or iodised salt.

How can I check allergens when several children are eating?

Ask about known allergies in advance and read the allergen information for the exact type of bread. Multigrain products may contain gluten-containing grains, sesame or soya, among other things; also look out for any ‘may contain’ statements.

Can I buy multigrain bread in advance for the party?

You can, provided the storage and preparation instructions for the product fit your plans. PLUS says that Korenlanders Donker multigrain bread can be frozen at home on the day of purchase and used within one month. Check the packaging for any other product.