Campers keeping an eye on fibre
You compare bread for breakfast or lunch based on the fibre content shown. Also check whether the specific bread is labelled wholemeal: the word ‘multigrain’ on its own doesn’t tell you that.
Which option is right for you?
Families with fussy eaters
You’re looking for bread your group will enjoy. Choose the flavour and texture you prefer, but don’t judge its nutritional value by its dark colour, seeds or product name; compare the labels instead.
Campers without a daily shop nearby
You want to know in advance how to store the bread and whether it can be finished in the oven. Check the packaging for storage and preparation instructions before deciding between ready-to-eat and part-baked bread.
What should you look for when choosing?
For breakfast or lunch on a camping trip, your choice will depend mainly on whether you want wholemeal bread, which flavours your group likes, and how you can store or finish the bread.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Look for a wholemeal label and compare the fibre content per 100 g on the labels. | If you want to keep an eye on wholemeal content and fibre at breakfast, the label is more useful than the colour of the bread. This is the most important consideration for around 40% of consumers. |
| Flavour and texture | Check the type of bread and the ingredients that affect its texture, such as seeds and kernels. | If you’re catering for fussy eaters, what matters most is whether they like the flavour and texture. Around 30% of consumers prioritise this. |
| Storage and preparation | Read the storage instructions and, for part-baked bread, check what equipment you’ll need. | If you won’t be able to shop every day, you’ll want to know whether you can store the bread and prepare it when you’re ready to eat. Camping convenience is the main priority for around 30% of consumers. |
Common mistakes
-
Assuming multigrain means wholemeal
According to the Netherlands Nutrition Centre, multigrain bread contains at least three types of grain, but it can be made with refined flour. So the name doesn’t tell you whether the bread is wholemeal.
Look for a wholemeal label on the specific product and check the ingredients and nutritional information.
-
Judging by a dark colour or the presence of seeds
The colour, seeds and kernels don’t tell you how much wholemeal flour the bread contains. They may, however, affect the texture you’re looking for or be relevant when checking for allergens.
If wholemeal is important to you, compare the product description and ingredients list.
-
Taking part-baked bread without a way to prepare it
Part-baked bread needs the equipment specified in the preparation instructions. For example, PLUS wholemeal multigrain baguettes come with instructions for an oven or air fryer.
Before you set off, check the instructions on your pack and make sure the necessary equipment is available at the campsite.
-
Assuming a gluten-free label covers all allergens
Other allergens still matter. For example, PLUS lists soya for Schär Meesterbakker Mehrkorn and includes warnings for lupin, mustard and sesame.
Check the current allergen information for the specific product every time you buy it.
Brands to compare
Albert Heijn
Albert Heijn has an online category for multigrain and maize bread, with individual product pages.
- The category makes it easier to compare different types of bread and products.
- Albert Heijn recommends checking the packaging, as ingredients and nutritional information can change. Check whether each loaf is wholemeal.
Jumbo
Jumbo lists multigrain bread and wholemeal multigrain varieties in its online range.
- The listing for Jumbo Wholemeal Dark Multigrain Bread - Half includes ingredients and 8,1 g of fibre per 100 g; this figure applies to that product.
- Check the latest product information and availability for the variety you want to buy.
PLUS
PLUS offers both a wholemeal multigrain loaf and wholemeal multigrain baguettes to finish off at home.
- The product pages include information about ingredients, allergens and storage; the baguettes also come with preparation instructions.
- Follow the information on the packaging of the bread you actually take with you.
Lidl
Lidl sells fresh-from-the-oven bread and publishes an ingredients and allergens guide for this range.
- The guide can help you check the ingredients and allergens in fresh-from-the-oven bread.
- For nutritional values and the exact variety of bread, check the information provided with the product in store.
Bread products on Joybuy
These products include individual rolls, separate baguettes and a whole round loaf for a camping meal. Check each product for a wholemeal label and storage or preparation instructions; the word ‘Multigrain’ on its own doesn’t confirm that it’s wholemeal.
No image available
g'woon Multigrain Rolls, 4 pieces
A handy choice if you want to take individual rolls for breakfast while camping.
Pack of 4. Check the packaging for the latest storage instructions, wholemeal labelling and allergen information.
No image available
Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g
An option if you’d like individual baguettes and have a way to finish them off at the campsite.
Pack of 4 baguettes, each weighing 135 g. Before you set off, check the preparation instructions, the equipment required and whether the product is labelled wholemeal.
No image available
Lekhaven Bakkerij Multigrain Country Bread Round, 550 g
A good option if you want one round loaf for the group and can plan how to prepare it at the campsite.
Weight: 550 g. Check the packaging for preparation and storage instructions, and make sure the bread is labelled wholemeal if that’s what you’re looking for.
Frequently asked questions
Is multigrain bread always wholemeal?
No. According to the Netherlands Nutrition Centre, multigrain bread contains at least three types of grain, but it can also be made with refined flour. So look for a wholemeal label on the specific bread and compare the ingredients and fibre content per 100 g.
Is fresh or part-baked bread more convenient for camping?
Fresh bread is a good choice if you can store it according to the packaging and use it in time; part-baked bread works well if you have the necessary equipment. Check the preparation instructions too: for example, the instructions for PLUS wholemeal multigrain baguettes specify 8–10 minutes in the oven at 220 °C.
Does multigrain bread always contain iodine?
You can’t tell from the word ‘multigrain’. Check the ingredients list for the specific bread to see what type of salt is used, such as baker’s salt or iodised salt.
Does gluten-free mean free from other allergens too?
No. PLUS lists soya for Schär Meesterbakker Mehrkorn, along with warnings for lupin, mustard and sesame. So always check the latest allergen information as well as the gluten-free label.