What should you look for when choosing?
First decide whether you want a whole loaf to slice or smaller portions to serve. Then compare the wholemeal information and label details for the loaves that suit the occasion.
| What to consider |
What to check when buying |
Who is this important to? |
| Loaf type and when you’ll serve it |
Compare whole, sliced and bake-at-home loaves. If you’re buying bake-at-home bread, read the preparation instructions. |
If the bread is going to take centre stage on the breakfast table, I want a type that suits savoury toppings and the time I’m serving it. For around 40% of consumers, presentation and texture come first. |
| Wholemeal and fibre |
Look for ‘wholemeal’ in the product name or legal description, and compare fibre per 100 g. |
For my sandwiches, I want to know whether the bread is genuinely wholemeal, rather than judging by its colour or seeds. Wholemeal and fibre are the top priority for around 30% of consumers. |
| Salt and allergens |
Check the salt per 100 g, the ingredients and the allergen declaration, including warnings about possible traces. |
When I’m serving bread to others, I want to be able to take their ingredient preferences and any allergens into account. For around 20% of consumers, checking the label is the most important factor. |
| Portions and storage |
Compare the number of pieces or the loaf weight, and read the storage or freezing advice. |
For a small breakfast, I want to estimate how much bread we’ll eat and what to do with the rest. Portion size and storage are the deciding factors for around 10% of consumers. |
Multigrain bread at Joybuy
These breads suit different ways of serving a savoury breakfast: individual multigrain portions or a round loaf to slice at the table. Before choosing, check the packaging for each product’s wholemeal status, allergens and preparation method.
Image unavailable
Lekhaven Bakkerij Multigrain Rustic Baguette, 4 x 135 g
Four individual baguettes are a good choice if you want to serve smaller portions of bread at breakfast.
According to the product information, preparation involves defrosting for around four hours before baking. The ingredients include wheat, barley and sesame; check the current label if allergens or wholemeal status will affect your choice.
View at Joybuy
Image unavailable
g'woon Multigrain Rolls, 4 stuks
These four individual multigrain rolls are a handy option if you want to serve each person their own portion.
The ingredients information lists 53% white wheat flour. Check the packaging for wholemeal status and preparation instructions. If you have allergies, read the current allergen declaration carefully, particularly for sesame.
View at Joybuy
Image unavailable
Lekhaven Bakkerij Multigrain Country Bread Round, 550 g
This 550 g round loaf is ideal if you want to put a whole loaf on the breakfast table and slice it yourself.
Defrosting, baking and cooling all take time, so follow the packaging for baking instructions. The ingredients information lists wheat, barley and sesame. Check the current label if allergens or wholemeal status matter to you.
View at Joybuy
Frequently asked questions
Is multigrain bread automatically wholemeal?
No. According to the Netherlands Nutrition Centre, multigrain means a loaf contains at least three types of grain; it doesn’t mean that all the flour used is wholemeal. Check the product name or legal description, and read the ingredients list.
Does sourdough make multigrain bread wholemeal?
No. Sourdough describes how the bread is made, not whether it’s wholemeal. For example, according to PLUS, its multigrain bake-at-home baguette contains 35% wholemeal wheat flour, as well as white wheat flour and white rye flour.
How should I store bread left over after breakfast?
Follow the storage advice for the specific loaf and freeze portions if you won’t use them in time. The Netherlands Nutrition Centre’s Storage Guide recommends keeping bread in a kitchen cupboard for 2–4 days and in the freezer for around a month; some product packaging also includes its own freezing instructions.
Can you tell from multigrain bread whether it contains iodised salt?
No, the type of bread won’t tell you that. Check the ingredients for the specific product for terms such as iodised salt or baker’s salt; these are listed, for example, on the Albert Heijn and PLUS breads reviewed.
Can I choose seeded multigrain bread without checking the allergens?
No, always check the allergen declaration for the specific loaf. The Jumbo, PLUS and Albert Heijn varieties reviewed list allergens including cereals containing gluten and sesame. Warnings about possible traces can vary from one product to another.