Who is this choice important for?

The buffet organiser who wants slices ready to top

You want to arrange and top the bread easily on a platter. Check the slice thickness separately: ‘whole’ and ‘half’ describe the size of the loaf, while ‘sliced’ tells you nothing about whether the slices are medium thickness.

Anyone checking labels for guests

If guests need to avoid certain ingredients or allergens, you’ll need the information for each individual loaf. The name ‘multigrain’ doesn’t tell you which grains or other allergens it contains.

The planner who wants to get the quantity right

You want to decide whether a whole or half loaf is right for your buffet and whether you can buy the bread in advance. Before freezing it, check the instructions for your chosen product, and see what your shop has on offer shortly before you buy.

What should you look for when choosing?

First, decide whether medium-thickness slices are essential for your toppings. Then compare the labels on suitable loaves and choose a size that works for the number of guests.

What to consider What to check Who it matters most to
Slice thickness and suitability for toppings Check whether the bread is sliced, then ask at the packaging or bread counter whether the slices are medium thickness. If I want to serve topped slices quickly, they need to be the right thickness for the toppings. Around 42% of consumers prioritise slice thickness.
Ingredients and nutritional information Read the ingredients and allergen information. If you wish, compare fibre and salt per 100 g and check whether baker’s salt or iodised salt is listed. For guests who need to avoid certain ingredients, I want to be able to see what each loaf contains. This label check is a priority for around 33% of consumers.
Quantity and planning Compare whole and half loaves, and follow the product-specific freezing instructions if buying in advance. When I serve different types of bread, I want to get the quantity on the buffet right. Quantity and planning come first for around 25% of consumers.

Common mistakes

  • Assuming ‘sliced’ means ‘medium-sliced’

    Sliced bread can come in a range of thicknesses. ‘Whole’ and ‘half’ only tell you the size of the loaf.

    Check the label on the packaging or look at the slices in the shop before choosing bread for topped buffet platters.

  • Assuming all multigrain bread contains baker’s salt

    According to the Voedingscentrum, using baker’s salt isn’t compulsory. So the type of bread or the shop’s name doesn’t confirm whether iodised salt has been used in a particular loaf.

    Check the ingredients list to see whether baker’s salt or iodised salt is listed.

  • Relying on the name ‘multigrain’ when checking for allergens

    Ingredients and potential allergens vary from product to product. Even bread sold as gluten-free may contain other allergens.

    Check the current packaging for each loaf, and keep the bread, serving tongs and toppings separate if guests need to avoid cross-contact.

  • Deciding what your shop will stock too early

    A product listing doesn’t tell you what an individual store will have on Boxing Day. Lidl, for example, says its range of fresh bread can vary by store.

    Check your store’s range and opening hours shortly before you buy. If you buy bread earlier, follow the freezing instructions on the packaging.

Brands and shops compared

These examples can help you decide which product details to compare. Check the slices and label on the loaf you actually choose.

Albert Heijn

Albert Heijn lists AH Liefde & Passie Meergranen as sliced bread.

  • The product information includes ingredients, nutritional values, allergen information and freezing instructions.
  • Check the slice thickness separately: the word ‘sliced’ doesn’t confirm that the slices are medium thickness.

Jumbo

Jumbo Stevig Meergranen is a wholemeal multigrain loaf with seeds.

  • Jumbo lists 8,6 g of fibre per 100 g for this product and provides allergen information.
  • Check whether the loaf is available sliced to your preferred thickness; ‘whole’ doesn’t confirm the slice thickness.

Lidl

Lidl includes multigrain bread in its range of freshly baked bread.

  • You can see what fresh bread is available in store and how it is sold.
  • Lidl says its range varies by store. Check the slices and label on the specific loaf.

ALDI

ALDI lists Boeren volkoren meergranen as a half loaf, and the product information says it is sliced.

  • A half loaf is one size to consider when planning a selection of breads for your buffet.
  • Check in store that the slices are right for your toppings, and read the packaging for ingredient and allergen information.

PLUS

PLUS Korenlanders Donker meergranen rond is sold as a whole loaf.

  • For this product, PLUS lists 50% wholemeal wheat flour, 6,8 g of fibre per 100 g and freezing instructions.
  • Check whether the loaf is sliced and whether the slice thickness is right for your buffet.

Dirk

Dirk lists Bakker van der Akker Bakkers meergranen as a half loaf.

  • You can weigh up the half-loaf size against how much bread you want to serve.
  • Check the slices, ingredients and allergen information on the packaging of the loaf you choose.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does all Dutch multigrain bread contain baker’s salt?

No. According to the Voedingscentrum, using baker’s salt when baking isn’t compulsory. Check the ingredients list for the specific loaf to see whether baker’s salt or iodised salt has been used.

What should I look for if a guest needs gluten-free bread?

Choose a loaf clearly labelled as gluten-free, and check the packaging for other allergens too. Schär Rustico is described as sliced gluten-free multigrain bread, but according to the product information it contains soya and may contain lupin. If cross-contact needs to be avoided, keep it separate from ordinary bread, crumbs and shared toppings at the buffet.

Can I freeze multigrain bread before Boxing Day?

Yes, if the instructions for your chosen loaf allow it. The product information for AH Liefde & Passie Meergranen and PLUS Korenlanders Donker meergranen says to freeze on the day of purchase and use within one month. Always follow the current packaging.

Does ‘multigrain’ automatically mean a loaf is wholemeal?

No. The name ‘multigrain’ alone doesn’t tell you how much wholemeal flour or fibre a loaf contains. Check the ingredients list and nutritional information for the exact product—ideally with fibre listed per 100 g—before comparing loaves.