Who is this bread choice relevant to?

Parents of children with a hearty appetite after school

For a generously filled sandwich, the slice needs to hold the filling and be comfortable to eat. Check the actual thickness and whether you can cut the sandwich into smaller pieces if needed; a description such as ‘hearty’ doesn’t confirm that the bread is thick-sliced.

Parents who care about wholemeal bread and fibre

The name ‘multigrain’ doesn’t tell you whether the bread is wholemeal. The Netherlands Nutrition Centre points out that multigrain bread can also be made with refined flour. Look for an explicit wholemeal label, and compare the fibre per 100 g if you wish.

Parents checking allergens and school rules

If you’re choosing bread because of coeliac disease, other allergens or rules at school or an after-school club, the name of the bread isn’t enough. Check the latest packaging, look at the other allergens as well when choosing gluten-free bread, and ask what rules apply at the childcare setting.

What should you look for when choosing?

A thick slice can work well with generous fillings, but check its actual thickness and whether your child can eat the sandwich easily. Separately, look at the wholemeal label, allergens and how much bread you’ll use.

What to consider What to check when buying Who it matters to
Slice thickness and texture Look at a cut loaf or ask about the slice thickness. Check that the slice can be portioned to suit the filling you have in mind. I want to make a generously filled sandwich that my child can eat comfortably. For around 36% of consumers, a firm slice is the top priority.
Wholemeal and fibre Look for an explicit wholemeal label and, if needed, compare the fibre per 100 g in the nutritional information. If fibre is my main reason for choosing this bread, I want to know more than how many types of grain it contains. Around 29% of consumers prioritise choosing wholemeal bread.
Allergens and school rules Check the latest ingredients and allergen information on the packaging. Ask about the school or after-school club’s rules for food brought from home. For bread to take to school or an after-school club, I need to consider any allergens and the rules there. This check is the top priority for around 21% of consumers.
Portions and freshness Choose a whole or half loaf to suit how much you’ll use and follow the storage instructions; freeze portions if needed. I don’t want to buy more bread than we can use before it goes stale. Around 14% of consumers put portion size and freshness first.

Common mistakes

  • Assuming multigrain means wholemeal

    Bread made with different grains or seeds isn’t necessarily wholemeal. According to the Netherlands Nutrition Centre, multigrain bread can also be made with refined flour.

    Look for an explicit wholemeal label if that’s one of your buying criteria. If you’re comparing two loaves, compare the fibre per 100 g if needed.

  • Assuming ‘hearty’ means thick-sliced

    A firm bread texture doesn’t tell you how thick the slices are. That matters when you want to make a generously filled sandwich or cut the bread into smaller snack portions.

    Look at a slice in store or ask the bakery counter what slice thickness is available.

  • Overlooking other allergens when choosing gluten-free bread

    Gluten-free doesn’t mean free from all allergens. Schär Glutenvrije Meesterbakker Mehrkorn, listed by PLUS, contains soya and may also contain lupin, mustard and sesame.

    Check the latest allergen information every time you buy it, and make sure the product is suitable for anyone who needs to avoid those ingredients.

  • Buying a whole loaf without a storage plan

    A whole loaf may go stale before you’ve used all the slices for snacks.

    Choose a whole or half loaf based on how much you expect to use, and freeze any slices you’ll need later in good time.

Relevant bread brands to consider

Albert Heijn

Albert Heijn’s bread range includes products such as AH Liefde & Passie Meergranen.

  • There are several multigrain breads whose ingredients you can compare.
  • Check the slice thickness and latest packaging for each loaf; Albert Heijn says product information may change.

Jumbo

Jumbo lists products including Boeren Donker Volkoren Meergranen Half and Stevig Meergranen.

  • For Boeren Donker Volkoren Meergranen Half, Jumbo lists wholemeal flour and 8,0 g of fibre per 100 g.
  • Even when ‘Stevig’ (‘hearty’) appears in the name, you’ll need to check the actual slice thickness separately.

Lidl

Lidl describes its multigrain bread as a hearty loaf containing grains such as wheat, barley and buckwheat.

  • The grains listed give you a useful starting point for checking the ingredients.
  • For freshly baked bread, check the latest ingredients and allergen information, and check the slice thickness in store.

ALDI

ALDI lists Boeren volkoren meergranen as a whole loaf.

  • The product name specifies both wholemeal and a whole loaf.
  • Check the ingredients and allergens on the packaging, and see whether the slice thickness suits your snack.

PLUS

PLUS lists products including Korenlanders Desem Meergranen Boekweit and Brood van Soma Haverkorn multigrain bread. PLUS also lists a gluten-free multigrain option from Schär.

  • The Schär option gives you a separate gluten-free product choice.
  • Check the other allergens on the latest packaging too; gluten-free doesn’t mean thick-sliced.

Dirk

Dirk describes a whole multigrain hearth loaf from Bakker van der Akker as a hearty bread with grains and seeds.

  • The description can help you find a loaf with a texture suited to generous fillings.
  • ‘Hearty’ and ‘hearth loaf’ don’t specify a set slice thickness, so check the cut before choosing it.

Joybuy products for this bread choice

Related products coming soon.

Frequently asked questions

Is multigrain bread always wholemeal?

No, multigrain bread isn’t automatically wholemeal. According to the Netherlands Nutrition Centre, it can also be made with refined flour. Look for an explicit wholemeal label if that distinction matters to your choice.

Can I simply choose multigrain bread as a gluten-free option?

No, the name ‘multigrain’ tells you nothing about whether the bread is gluten-free. The Netherlands Nutrition Centre lists wheat, rye and barley as grains that naturally contain gluten. Check for an explicit gluten-free label and also read the other allergen information on the packaging.

What should I check before my child takes bread to school or an after-school club?

Check the latest ingredients and allergen information on the packaging, and ask about the school or after-school club’s rules for food brought from home. Don’t rely solely on the name of the bread or on the rules at another setting.

How should I store opened wholemeal bread for later snacks?

The Netherlands Nutrition Centre’s storage guide recommends keeping opened wholemeal bread in a kitchen cupboard for 2–4 days or in the freezer for 1–3 months. Ideally, freeze slices you’ll use later in portions while they’re still fresh, and follow the instructions on the packaging too.

Does bread always contain baker’s salt?

No, according to the Netherlands Nutrition Centre, bread doesn’t have to be baked with baker’s salt. If it matters to your choice, check the label on packaged bread to see whether baker’s salt has been used.