What should you look for when choosing?
A thick slice can work well with generous fillings, but check its actual thickness and whether your child can eat the sandwich easily. Separately, look at the wholemeal label, allergens and how much bread you’ll use.
| What to consider |
What to check when buying |
Who it matters to |
| Slice thickness and texture |
Look at a cut loaf or ask about the slice thickness. Check that the slice can be portioned to suit the filling you have in mind. |
I want to make a generously filled sandwich that my child can eat comfortably. For around 36% of consumers, a firm slice is the top priority. |
| Wholemeal and fibre |
Look for an explicit wholemeal label and, if needed, compare the fibre per 100 g in the nutritional information. |
If fibre is my main reason for choosing this bread, I want to know more than how many types of grain it contains. Around 29% of consumers prioritise choosing wholemeal bread. |
| Allergens and school rules |
Check the latest ingredients and allergen information on the packaging. Ask about the school or after-school club’s rules for food brought from home. |
For bread to take to school or an after-school club, I need to consider any allergens and the rules there. This check is the top priority for around 21% of consumers. |
| Portions and freshness |
Choose a whole or half loaf to suit how much you’ll use and follow the storage instructions; freeze portions if needed. |
I don’t want to buy more bread than we can use before it goes stale. Around 14% of consumers put portion size and freshness first. |
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Frequently asked questions
Is multigrain bread always wholemeal?
No, multigrain bread isn’t automatically wholemeal. According to the Netherlands Nutrition Centre, it can also be made with refined flour. Look for an explicit wholemeal label if that distinction matters to your choice.
Can I simply choose multigrain bread as a gluten-free option?
No, the name ‘multigrain’ tells you nothing about whether the bread is gluten-free. The Netherlands Nutrition Centre lists wheat, rye and barley as grains that naturally contain gluten. Check for an explicit gluten-free label and also read the other allergen information on the packaging.
What should I check before my child takes bread to school or an after-school club?
Check the latest ingredients and allergen information on the packaging, and ask about the school or after-school club’s rules for food brought from home. Don’t rely solely on the name of the bread or on the rules at another setting.
How should I store opened wholemeal bread for later snacks?
The Netherlands Nutrition Centre’s storage guide recommends keeping opened wholemeal bread in a kitchen cupboard for 2–4 days or in the freezer for 1–3 months. Ideally, freeze slices you’ll use later in portions while they’re still fresh, and follow the instructions on the packaging too.
Does bread always contain baker’s salt?
No, according to the Netherlands Nutrition Centre, bread doesn’t have to be baked with baker’s salt. If it matters to your choice, check the label on packaged bread to see whether baker’s salt has been used.