Who might find these choices useful?

Families who regularly buy bread

If bread is served after school several times a week, what matters most is whether you’ll use up the size you choose. Compare a half loaf with other half loaves, and check the storage instructions if you’re buying ahead.

Parents who prefer wholemeal

If you’re looking for wholemeal multigrain bread, don’t judge it by its colour or the seeds on the crust alone. Look for the word ‘wholemeal’ and, if you like, compare the fibre per 100 g.

Families with allergy-related requirements

If someone has a food allergy or coeliac disease, check the current label of every bread you choose. Also ask what rules apply to food brought into school or childcare.

What should you look for when choosing?

First, decide which bread size suits your snack routine. Then check the ingredients, nutritional information and any allergens before comparing loaves.

What to considerWhat to check when buyingWho it matters to
Size and leftovers Compare the same type of bread in a similar size, and read the storage and freezing instructions. If I often serve bread after school, I want a pack we can finish without lots of leftovers. For around 33% of consumers, size comes first.
Wholemeal and fibre Look for ‘wholemeal’ in the product information and compare the fibre per 100 g in similar loaves. Visible grains don’t tell me whether a loaf is wholemeal; I want to be able to check that on the label. Around 25% of consumers prioritise this above all else.
Allergens and requirements Read the current label, including any ‘may contain’ statement, and ask about the rules at school or childcare. If I’m packing bread for someone with an allergy or to meet school requirements, I need to know whether this specific product is suitable. For around 25% of consumers, this check is the main priority.
Preparation and storage Check whether the bread is ready to use or needs to be defrosted and baked first. After school, I want to know how much preparation the bread I choose will need. This matters most to around 17% of consumers.

Common mistakes

  • Assuming ‘multigrain’ means ‘wholemeal’

    According to the Voedingscentrum, ‘multigrain’ tells you that several types of grain have been used. It doesn’t automatically mean the bread is made with wholemeal flour.

    Look for the word ‘wholemeal’ and read the ingredients list rather than judging by the colour of the bread or its crust.

  • Treating a half loaf and a whole loaf as equivalent

    A pack that looks smaller might actually suit the number of snack occasions you have better. Different types and shapes of bread aren’t necessarily interchangeable.

    Compare similar types and sizes of bread, and think about how much you’ll actually use.

  • Skipping the allergen check

    Bread may contain cereals containing gluten and other allergens. Even if you recognise the product name, you still need to check the information on the current packaging.

    Read the label every time. If someone has a medical dietary restriction, avoid contact with ingredients they need to avoid when spreading and packing the bread.

  • Assuming every loaf contains iodised baker’s salt

    According to the Voedingscentrum, using baker’s salt is not compulsory. So its presence varies from one loaf to another.

    If it matters to your choice, check the ingredients list for baker’s salt or iodised salt.

Brands to consider

Albert Heijn

The range includes multigrain bread in a variety of sizes.

  • Albert Heijn says that AH Boeren donker meergranen heel can be frozen on the day of purchase.
  • Check the instructions for the loaf you choose; this storage information applies to the product named.

Jumbo

Jumbo’s range includes a half loaf of Boeren Donker Volkoren Meergranen and a whole loaf of Stevig Meergranenbrood with kernels and seeds.

  • For Stevig Meergranen, Jumbo lists wholemeal wheat flour and 8,6 g of fibre per 100 g.
  • If you choose bread with kernels and seeds, check the allergen information for that specific product.

Lidl

Lidl describes its multigrain bread as containing, among other things, wheat, barley and buckwheat.

  • The grains listed can help you compare ingredients.
  • If you need to avoid gluten, check the current label; the name ‘multigrain’ doesn’t tell you which ingredients to avoid.

Aldi

Aldi includes Boeren volkoren meergranenbrood in a half size among its freshly baked daily bread options.

  • The terms ‘wholemeal’ and ‘half’ make it clear which details you can check on the packaging.
  • Compare the current loaf size and label with the bread you would otherwise choose.

Plus

Plus stocks multigrain varieties, including Korenlanders donker meergranen, as well as a separate gluten-free product from Schär.

  • For Korenlanders donker meergranen, Plus lists 50% wholemeal wheat flour in the ingredients.
  • According to the ingredients list, this standard loaf also contains wheat gluten. Treat the gluten-free Schär product as a separate choice.

Dirk

Dirk lists Bakker van der Akker multigrain bread in a half size, as well as multigrain bake-at-home products.

  • The half loaf offers a different pack size from a whole loaf.
  • Check the type of bread, weight and preparation method before comparing a bake-at-home product with a sliced loaf.

Multigrain bread and rolls for after school

These Joybuy products include individual multigrain rolls and loaves that need to be defrosted and baked before serving. Choose according to the snack occasion you have in mind, and check the ingredients and pack contents on the packaging.

g'woon Multigrain Rolls, four rolls

g'woon Multigrain Rolls, 4 pieces

A handy option if you want individual rolls for snack times. Check the current label for gluten and sesame, and make sure the pack size suits your plans.

View on Joybuy
Lekhaven Bakkerij Multigrain Country Bread Round, two 550 g loaves

Lekhaven Bakkerij Multigrain Country Bread Round, 2 × 550 g

The two-loaf pack could work well if you’re planning ahead for several snack occasions. This frozen bread needs to be defrosted and baked before use. Also check the current label for wheat and sesame.

View on Joybuy
Lekhaven Bakkerij Multigrain Rustic Baguette

Lekhaven Bakkerij Multigrain Rustic Baguette, 135 g

A multigrain baguette for a snack occasion when you have time to defrost and bake it. Check how many baguettes are in the pack and read the current label for wheat and sesame.

View on Joybuy
Lekhaven Bakkerij Multigrain Country Bread Round, 550 g

Lekhaven Bakkerij Multigrain Country Bread Round, 550 g

This single round loaf is a different size from the two-loaf pack. Allow time to defrost and bake it, and check the current label for wheat and sesame.

View on Joybuy

Frequently asked questions

Is multigrain bread always wholemeal?

No. According to the Voedingscentrum, multigrain bread contains at least three types of grain, but it can also be made with refined flour. If you want to choose wholemeal bread, look specifically for ‘wholemeal’ on the packaging.

Can a child who needs to avoid gluten have standard multigrain bread?

Don’t assume so. Check that the specific loaf is clearly labelled as gluten-free, and read the rest of the allergen information too. According to the Voedingscentrum, even a small amount of gluten can cause symptoms in someone with coeliac disease, so also avoid contact with standard bread when preparing food.

Does every loaf contain iodised baker’s salt?

No. According to the Voedingscentrum, using baker’s salt is not compulsory. Read the ingredients list if you want to know whether your chosen loaf contains baker’s salt or iodised salt.

How can I keep bread fresh and ready to use for several snack occasions?

Choose a size that suits the number of occasions and follow that product’s storage and freezing instructions. Albert Heijn says that AH Boeren donker meergranen heel can be frozen on the day of purchase; don’t assume the same instructions apply to other loaves.