Who might enjoy a multi-seed croissant?

If you’re looking for a seeded texture

If the seeds are the reason you’re choosing something different from a standard croissant, you can look specifically at the multi-seed croissants listed by Albert Heijn and Lidl. Check the current product to see if it has the texture you’re after.

If you’re choosing croissants for brunch

For brunch, consider whether you’d prefer a multi-seed option or a standard butter or premium croissant. Albert Heijn lists both types, while Jumbo, PLUS and Dirk also offer standard croissant options.

If you need to check allergens

For an unwrapped croissant, up-to-date allergen information matters more than the product name. According to the Netherlands Food and Consumer Product Safety Authority, information about allergens present must be available before purchase.

What should you look for when choosing?

Multi-seed croissant

Choose this if: seeds and texture are your main reasons for choosing a different croissant; Albert Heijn and Lidl both list a multi-seed option.

Keep in mind: the term multi-seed doesn’t tell you which seeds the current product contains or what its nutritional values are.

Standard butter croissant

Choose this if: you want a standard croissant and a seeded texture isn’t essential; Albert Heijn, Jumbo, PLUS and Dirk all offer these options.

Keep in mind: a standard butter croissant isn’t a substitute if the seeds are the reason you’re buying one.

What to consider What to check Who it matters to
Seeded texture Look at the multi-seed option and ask which seeds it contains if specific seeds matter to your choice. I want a croissant with a noticeable seeded texture for breakfast, not just a different name on the shelf label. For around 36% of consumers, that texture comes first.
Ingredients and allergens Check the current ingredients and allergen information; look at the nutritional values separately if they matter to you. If I need to avoid certain ingredients, I want to know what’s in the croissant before I buy it. For around 36% of consumers, this check is the top priority.
Availability Search for the specific multi-seed option at the shop you plan to visit and check whether it’s available there. I shop at one particular store and want to know in advance if I can get the croissant I want there. Around 28% of consumers say availability comes first.

Common mistakes

  • Assuming multi-seed means wholemeal

    The name multi-seed doesn’t tell you whether a croissant is wholemeal, which seeds have been used or how much fibre it contains.

    Choose based on the seeded texture if that’s what you’re after. If the ingredients or nutritional values are decisive, check the information for the current product.

  • Guessing allergens from the product name

    Which allergens are present depends on the recipe. The name or picture alone won’t give you the full answer.

    For an unwrapped croissant, ask for up-to-date allergen information before buying. The Netherlands Food and Consumer Product Safety Authority says this information must be available.

  • Mistaking a standard croissant range for a multi-seed selection

    Albert Heijn and Lidl specifically list a multi-seed croissant. Standard croissants at another shop won’t necessarily meet the same preference.

    Search for the specific option at your chosen shop and decide in advance whether a standard croissant would also suit your breakfast.

  • Assuming the baker’s salt contains iodine

    The term multi-seed tells you nothing about the salt used in that particular croissant.

    If this ingredient matters to your choice, check the current ingredients information or ask the retailer.

Relevant brands to compare

Albert Heijn

Albert Heijn lists an AH multi-seed croissant alongside standard and premium croissants, among other options.

  • You can look for a multi-seed option in the listed croissant range.
  • Check the current product information for its ingredients, seeds and nutritional values.

Lidl

Lidl lists a product called Multi-seed Croissant.

  • The product name makes it easy to look specifically for a multi-seed option.
  • Check the current product information and availability at the shop where you do your food shopping.

Jumbo

Jumbo offers a range of standard croissants, including different types and pack sizes.

  • Worth considering if you’re looking at a standard croissant instead of a multi-seed option.
  • Check separately for a multi-seed croissant; the standard range doesn’t confirm that this option is available.

PLUS

PLUS lists a small butter croissant among its online products.

  • An option to compare if a standard butter croissant would suit your breakfast.
  • A different multi-seed bread product isn’t the same as a multi-seed croissant.

Dirk

Dirk offers standard and bake-at-home croissants, including butter options.

  • Worth considering if you want to compare a standard or bake-at-home croissant.
  • Check separately whether a croissant with a seeded texture is available at your chosen shop.

Croissants on Joybuy

Related products coming soon.

Frequently asked questions

Is a multi-seed croissant automatically wholemeal or high in fibre?

No. The term multi-seed doesn’t confirm that it’s wholemeal or tell you how much fibre it contains. Check the ingredients list and nutritional information for the croissant you want to buy.

Does allergen information have to be available for an unwrapped croissant?

Yes. According to the Netherlands Food and Consumer Product Safety Authority, consumers must be able to get information about allergens present before buying. Check the information by the shelf or ask for it before making your choice.

Which allergens can I ask about in a multi-seed croissant?

Ask about any allergens relevant to your choice, such as cereals containing gluten, milk, eggs or sesame. According to the Netherlands Food and Consumer Product Safety Authority, information about these allergens must be available; their presence varies by product.