Who is this bread for?

Hosts laying out a generous bread board

You’re looking for bread to serve to several guests, perhaps with soup or savoury toppings. Albert Heijn lists a whole, sliced 800 g multi-seed sourdough loaf. Think ahead about what you’ll do with any leftovers.

Anyone who checks the ingredients carefully

You want to know which grains, fibre, type of salt and allergens the bread contains. According to the Netherlands Nutrition Centre, the label ‘multi-seed’ alone doesn’t mean a loaf is wholemeal, so check the specific product label.

A small Christmas gathering

You’re looking for a size that will sit neatly alongside the other dishes. PLUS, for example, lists a smaller 300 g multi-seed sourdough loaf. If you choose a part-baked loaf, read the baking instructions before planning when to serve it.

What should you look for when choosing?

First, choose a size to suit your Christmas table and serving time. Then check the ingredients of the loaf you’re actually buying.

What to consider What to check before buying Who it matters to
Flavour and presentation Check the size and find out whether the loaf is part-baked or baked in store. If you’re serving bread on a festive board, you’ll want the crust, flavour and serving time to suit the meal; around 31% of consumers prioritise this.
Wholemeal and ingredients Read the ingredients list; compare fibre and salt per 100 g if needed, and look for baker’s salt or iodised salt. If you’re specifically looking for wholemeal bread, don’t rely on the word ‘multi-seed’ alone. This is the top priority for around 31% of consumers.
Allergens Check the current allergen information and details of any possible traces on the packaging. If someone at your table needs to avoid certain ingredients, you’ll want to know what’s in the loaf; an estimated 23% of consumers prioritise allergen information.
Quantity and storage Compare the loaf’s weight with the number of people eating and the other dishes; decide whether you can freeze any leftovers. If you’re hosting a small gathering, you won’t want too much bread left over. That’s why around 15% of consumers prioritise size and storage.

Common mistakes

  • Assuming multi-seed means wholemeal

    According to the Netherlands Nutrition Centre, multi-seed bread is made with at least three types of grain. That doesn’t tell you whether the bread is wholemeal.

    Look for a clearly labelled wholemeal option and check the ingredients list if wholemeal flour is a deciding factor for you.

  • Assuming sourdough means no baker’s yeast

    The word ‘sourdough’ doesn’t tell you everything about a particular loaf’s recipe. Bread can contain both sourdough and baker’s yeast.

    If the raising agents used affect your choice, check the ingredients of the loaf you want to buy.

  • Relying only on old product information

    Ingredients and allergen information can vary between products or change over time. The Netherlands Nutrition Centre also notes that not every baker uses baker’s salt.

    Check the current label on packaged bread. For unpackaged bread, ask about the ingredients, allergens and type of salt if you need that information to make your choice.

  • Choosing a whole loaf without a plan for leftovers

    A large loaf can be handy when you’re feeding several guests, but you may have bread left over if you’re catering for a small table.

    Choose a size to suit the number of people eating and the other dishes. If you want to buy ahead, freeze the bread in portions.

Brands to consider

Albert Heijn

The AH OerDesem donker meergranen heel gesneden is an example of a large wholemeal multi-seed sourdough loaf.

  • Albert Heijn lists this loaf as weighing 800 g, with 44% wholemeal wheat flour, iodised salt and 6,6 g of fibre per 100 g.
  • Albert Heijn warns that ingredients, nutritional values and allergens may change, so check the packaging.

Jumbo

Jumbo includes ‘desem bruin meergranen’ in its rustic sourdough range.

  • According to Jumbo, loaves in this range are left to rise for more than 24 hours with fresh sourdough starter.
  • Jumbo says these loaves are only available in store; check the current ingredients and availability there.

PLUS

PLUS lists both a smaller brown multi-seed sourdough loaf and a multi-seed sourdough loaf with buckwheat.

  • According to PLUS, the 300 g Korenlanders Kleintje contains 27% wholemeal wheat flour, 9% sourdough and baker’s salt.
  • This small loaf contains, among other things, gluten-containing cereals and soya. Check the current packaging before buying.

Lidl

Lidl lists a 600 g organic brown multi-seed sourdough loaf with seeds and kernels.

  • The product listing gives you a specific size to consider if you’re looking for an organic multi-seed sourdough loaf.
  • Lidl says it’s ‘only available in store’. Check availability and the ingredients when you buy it.

ALDI

ALDI lists multi-seed bread and wholemeal multi-seed bread in its freshly baked range.

  • These options give you a starting point for comparing the types of grain and whether the bread is wholemeal.
  • If you’re specifically looking for a sourdough option, check the label of the particular loaf.

Dirk

Dirk lists both multi-seed bread and sourdough bread in its bread range.

  • These types of bread give you a starting point for exploring the range.
  • Check each product to see whether it combines multi-seed and sourdough, and what ingredients and allergens it contains.

Joybuy products

Related products coming soon.

Frequently asked questions

Is multi-seed bread automatically wholemeal?

No. According to the Netherlands Nutrition Centre, multi-seed bread is made with at least three different types of grain, but the name doesn’t mean it’s wholemeal. Check the product name and ingredients list of the loaf you’re buying.

Is sourdough bread always free from baker’s yeast?

No, don’t assume so without checking the label: bread can contain both sourdough and baker’s yeast. Read the ingredients if the raising agent matters to your choice.

Is iodised baker’s salt always used in Dutch bread?

No. The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt. For packaged bread, look for ‘baker’s salt’ or ‘iodised salt’ in the ingredients list; for unpackaged bread, ask the baker.

How should I store wholemeal sourdough bread if I buy it well ahead of Christmas?

If you’re buying it well ahead, freeze it in portions. For opened wholemeal sourdough bread, the Netherlands Nutrition Centre recommends storing it in a kitchen cupboard for 2–4 days or in the freezer for 1–3 months. Also follow any instructions on the packaging.

Does ‘artisan’ tell me which ingredients are in the bread?

No. That description doesn’t give you a full ingredients list. Check the packaging or, for unpackaged bread, ask which grains and raising agents are used, what type of salt it contains and whether there are any allergens.