Lunch shoppers keeping an eye on fibre
You want seeded rusks and are comparing the fibre content per 100 g. Even a high-fibre multi-seed rusk isn’t automatically wholegrain.
Who might be interested in multi-seed rusks?
Seeded rusks can make a crunchy base for a topped lunch. The right variety depends mainly on what you want to see on the label; the amount of seeds alone won’t tell you.
Shoppers specifically looking for wholegrain
You look for a wholegrain claim on the packaging rather than relying on the colour or visible seeds. You can then compare the ingredients, nutritional information and allergens in each variety.
Shoppers comparing protein and carbohydrates
You want to know how a particular rusk fits with those two values in your own lunch choices. Compare products on the same basis, preferably per 100 g, and also consider the portion you eat.
What should you look for when choosing?
First decide which feature matters most for your lunch. Then compare the nutritional information for the exact variety, and always check the latest packaging if you have an allergy.
| What to consider | What to look for | Who might find this important? |
|---|---|---|
| Fibre | Compare fibre per 100 g and consider how many rusks you eat for lunch. | When I choose seeded rusks, I mainly want to compare the fibre content. For around 40% of consumers, fibre would be the first consideration. |
| Wholegrain | Look for an explicit wholegrain claim and check the ingredients list; visible seeds aren’t proof. | I want to be sure the flour base meets my wholegrain criteria, even if there are seeds on the rusks. Wholegrain would be the top priority for around 30% of consumers. |
| Protein and carbohydrates | Compare both values per 100 g on the label for the exact variety. | When choosing lunch, I look first at protein and carbohydrates, not just the name ‘multi-seed’. Around 30% of consumers would make these values their main consideration. |
Common mistakes
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Confusing seeds with a wholegrain flour base
‘Multi-seed’ describes the addition of seeds and kernels, not necessarily the flour used. So if you’re specifically looking for wholegrain, you could choose a variety that doesn’t meet that criterion.
Look for a wholegrain claim on the packaging and read the ingredients. According to the Voedingscentrum, a product can only be called ‘wholegrain’ if it is made entirely from wholegrain flour.
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Judging allergens by the product name
The multi-seed varieties examined contain sesame and cereals containing gluten; some also contain egg. The seeds you can see on the outside don’t tell you what other allergens are in the product.
If you have an allergy, read the allergen information on the latest packaging for the exact variety.
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Relying only on a claim about carbohydrates
A variety marketed as lower in carbohydrates may not be the one that best matches your other lunch criteria. Protein, fibre, salt and allergens can vary too.
Compare the full nutritional information per 100 g and decide which value matters most to you.
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Assuming ‘salt’ means iodised baker’s salt
The word ‘salt’ on an ingredients list doesn’t, by itself, tell you what type of salt was used or how much iodine the rusks contain.
If this distinction matters to your purchase, check whether the manufacturer specifies which salt is used in the exact variety.
Brands worth comparing
Compare varieties within and across brands: a brand name alone doesn’t tell you whether a rusk is wholegrain or which allergens it contains.
Bolletje
The High-Fibre Multi-seed variety is worth considering if you mainly want to compare seeds and fibre for lunch.
- Bolletje lists sunflower seeds, linseed, sesame and pumpkin seeds for this variety. Albert Heijn gives the fibre content of Bolletje High-Fibre Farmhouse Multi-seed Rusks as 10 g per 100 g.
- The variety examined contains wheat and sesame. If you have an allergy, check the label on the pack you’re buying.
Albert Heijn
This own-brand range lets you compare regular multi-seed rusks with an organic wholegrain multi-seed variety.
- AH Organic Wholegrain Multi-seed Rusks list wholemeal wheat flour and 11 g of fibre per 100 g. AH Multi-seed Rusks list over 16% seeds and kernels.
- These are different products with different nutritional information. According to the product label, regular AH Multi-seed Rusks contain egg, sesame and wheat.
TastyBasics
TastyBasics Multi-seed Rusks are worth a look if you mainly compare protein and carbohydrates per 100 g.
- Albert Heijn lists 20 g of protein, 43 g of carbohydrates and 11 g of fibre per 100 g for TastyBasics Multi-seed Rusks.
- The variety examined contains wheat, spelt, barley, egg and sesame, among other ingredients. The presence of wholemeal flour as an ingredient doesn’t, by itself, confirm that the entire flour base is wholegrain.
Rusks to suit different lunch preferences
This Joybuy selection includes a dark wholegrain rusk and two multi-seed varieties. Use the product name as a starting point, then check the nutritional information and allergens on the exact pack before choosing.
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Bolletje dark wholegrain rusks, 10 pieces
An option if you’re specifically looking for wholegrain rusks for lunch. If seeds or particular allergens are also important to your choice, check the latest packaging.
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Bolletje multi-seed rusks, 10 pieces
An option if you’re looking for rusks with a variety of seeds for lunch. If wholegrain is a must, check the explicit claim and ingredients on this pack; if you have an allergy, read the allergen information too.
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TastyBasics multi-seed rusks, 184 g
A variety to compare if protein and carbohydrates matter to your lunch choices. Albert Heijn lists 20 g of protein, 43 g of carbohydrates and 11 g of fibre per 100 g for TastyBasics Multi-seed Rusks. If you have an allergy, check the latest packaging for cereals containing gluten, egg and sesame, among other allergens.
Frequently asked questions
Are multi-seed rusks automatically wholegrain?
No. Seeds and kernels don’t necessarily tell you anything about the flour base as a whole. Look for a wholegrain claim and check the ingredients; according to the Voedingscentrum, a product can only be called ‘wholegrain’ if it is made entirely from wholegrain flour.
Which allergens should I check in multi-seed rusks?
Read the allergen information on the exact pack, especially if sesame, cereals containing gluten or egg are relevant to you. These ingredients occur in the varieties examined, but not every variety has the same ingredients.
Does ‘salt’ on the packaging mean the rusks contain iodine?
No. The word ‘salt’ alone doesn’t tell you what type of salt was used or how much iodine it contains. Ask the manufacturer about the exact variety if this distinction affects your choice.
How can I keep multi-seed rusks crunchy after opening?
Seal the pack well after use and store the rusks somewhere cool, dark and dry. These are the storage recommendations Albert Heijn gives for the AH multi-seed varieties examined; for another product, follow the instructions on its packaging.