Who is this choice relevant to?

Looking for seeds and texture

You want to know which seeds are in the croissant, rather than judging by its colour or appearance. Check the ingredients and any percentages listed on the label.

Comparing labels

You want to compare croissants with other breakfast products, looking at things such as fibre, salt and the allergens listed.

Planning breakfast supplies

You’re buying for several occasions and weighing up a fresh croissant bought individually against a pack you’ll need to store or bake at home.

What should you look for when choosing?

When doing your weekly shop, first decide what matters most to you: a clearly stated seed mix, label information or the convenience of stocking up. Then compare only the products that meet your main requirement.

What to consider What to check when buying Who it matters to
Seed mix and texture Look for named seeds in the ingredients list and compare their proportions if these are given. If I’m choosing a croissant specifically for its seeds, I want to know what it actually contains. This is the top priority for around 44% of consumers.
Nutrition information and allergens Compare fibre and salt per 100 g; if you have an allergy, read the full allergen information on the current packaging too. When weighing up breakfast products, I want to compare nutrition information on a like-for-like basis and know which allergens are listed. This is the main concern for around 33% of consumers.
Storage and preparation Check whether the croissant is sold individually or in a pack, and whether it needs to be defrosted or baked. When planning several breakfasts, I want to organise my shopping and preparation, even if that means passing up a multi-seed option. This matters most to around 23% of consumers.

Common mistakes

  • Assuming every supermarket croissant is also available with seeds

    A plain, butter or bake-at-home croissant won’t necessarily have the seed mix you’re looking for in a multi-seed croissant.

    Search specifically for ‘multi-seed’, then check the ingredients for the particular product.

  • Judging the nutritional value by the seeds alone

    The presence of seeds on its own doesn’t tell you how much fibre, salt or fat the croissant contains.

    Compare the nutrition information for the products you’re considering, using the figures per 100 g each time.

  • Relying only on online ingredient information

    If the recipe changes, information you looked at earlier may no longer match the croissant you buy.

    Read the current packaging, especially if allergens or a particular ingredient are important to your choice.

  • Buying individually when you’re planning several breakfasts

    A fresh croissant from the shop and a pack of frozen or bake-at-home croissants call for different shopping and preparation plans. And a product for stocking up isn’t necessarily a multi-seed croissant.

    Decide how many occasions you’re planning for and, if you’re buying a product to keep in stock, check separately whether it lists the seeds you want.

Brands to consider

Albert Heijn

Albert Heijn lists the seeds in the ingredients and nutrition information for its AH Multi-seed croissant.

  • The product lists 5,1% brown linseed, 3,4% golden linseed and 2,5% sunflower seed.
  • It’s sold individually in store; check the packaging for the current ingredients and allergen information.

Lidl

Lidl lists a Multi-seed croissant made with several seeds, available in store only.

  • A good option if you’re looking for a seeded croissant during your weekly shop.
  • Read the shelf label or packaging to check the ingredients, allergens and nutrition information.

Jumbo

Jumbo lists packaged and frozen croissants among the options for stocking up.

  • You can choose a pack size and preparation method to suit several occasions.
  • Check the ingredients of the specific product if seeds are a must-have for you.

PLUS

PLUS offers a bake-at-home butter croissant with product information and preparation instructions.

  • The instructions help you plan when to bake it.
  • This butter croissant isn’t confirmed as a multi-seed option; check the current allergen information when buying too.

Dirk

Dirk lists fresh butter croissants and other croissant products in its range overview.

  • You can browse different types of croissants for your weekly shop.
  • Don’t assume a croissant contains a seed mix without checking the product information.

ALDI

ALDI lists a fresh butter croissant sold individually.

  • Buying it individually suits a single occasion.
  • This product isn’t confirmed as a multi-seed option; check the ingredients of any seeded alternative separately.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Is iodised baker’s salt compulsory in Dutch croissants?

No, its use isn’t required by law. The agreement on baker’s salt, published in the Government Gazette in 2008, encourages the use of salt containing iodine; NBC/brood.net explains that this isn’t a legal requirement. If this matters to your choice, check the ingredients list for the specific croissant.

How can I tell if a croissant contains several types of seeds?

As well as checking the product name, look at which seeds are listed in the ingredients. Albert Heijn lists brown and golden linseed and sunflower seed, with percentages, for its Multi-seed croissant; for Lidl’s Multi-seed croissant, check the shelf label or packaging for details.

How do I compare a multi-seed croissant with a plain one?

Compare their nutrition information on a like-for-like basis, such as per 100 g, rather than relying on the product name alone. The Netherlands Nutrition Centre recommends using label information to compare things such as fibre, salt and fat between products.

Where can I check the allergens in a croissant?

Read the allergen information on the current packaging of the product you’re buying. The AH Multi-seed croissant and the PLUS butter croissant reviewed have different ingredient information, so don’t assume the allergens in one are the same as those in the other.