If you’re specifically looking for a seeded croissant for your King’s Day brunch, the multi-seed varieties named by Albert Heijn and Lidl are a good place to start. Check the ingredients and allergen information for the specific product before you buy. If you’re catering for several guests, standard multipacks or bake-at-home croissants may be more practical, but they aren’t necessarily seeded varieties. If allergies or dietary requirements are a concern, the product information matters more than the name or appearance.
You’re looking for the texture of a croissant sold as a multi-seed variety, not just a standard croissant with a topping. Albert Heijn and Lidl both name a variety like this; check the current packaging to see which seeds it contains.
You’re buying for someone with an allergy or dietary requirement and want to know which ingredients and allergens are in the product you’ve chosen. The Netherlands Food and Consumer Product Safety Authority says allergen information for non-prepacked foods must also be available before purchase.
You want to match the number of croissants to your guest list, so you’re considering a multipack or bake-at-home variety. Jumbo lists packs of four and six, among other options; Dirk lists a pack of four butter croissants.
Choose this: if seeds are the reason you want this particular croissant; Albert Heijn and Lidl both use a multi-seed name.
Keep in mind: the name doesn’t tell you which seeds or allergens are in the individual product.
Choose this: if the number of croissants or baking them at home matters more than choosing a seeded variety; Jumbo and Dirk list packs containing several croissants.
Keep in mind: a standard butter croissant or bake-at-home croissant isn’t necessarily seeded.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Seeds and texture | Look for an explicit seed or multi-seed description, and check which seeds are listed on the packaging. | I want to choose a seeded croissant for brunch, rather than relying on appearance alone. For around 36% of consumers, choosing seeds comes first. |
| Allergens and dietary requirements | Read the label on prepacked croissants; for non-prepacked products, ask for allergen information before you buy. | If a guest has an allergy or dietary requirement, I need to be able to check the specific product before serving it. Around 29% of consumers prioritise this information. |
| Quantity and preparation | Compare the number of croissants in each pack and check whether your chosen croissants need to be baked before serving. | For a brunch with several guests, I want to plan for enough croissants and know when to prepare them. This is the most important factor for around 21% of consumers. |
| Local availability | Check the range at the shop where you’re buying your groceries shortly before King’s Day. | I want to be able to buy the croissants in time, and decide whether a standard variety will do if my preferred product isn’t available. Availability comes first for around 14% of consumers. |
Albert Heijn and Lidl explicitly describe the varieties they list as multi-seed croissants. For other croissants, appearance alone won’t tell you which seeds are included in the ingredients.
Start by choosing a product described as a seeded variety, then check the current ingredient information.
You can’t tell which allergens are present from the product name. The Netherlands Food and Consumer Product Safety Authority lists sesame as an allergen that must be declared.
Read the label on a prepacked product, or ask for allergen information before buying a non-prepacked croissant.
According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So the name ‘croissant’ or ‘multi-seed croissant’ doesn’t tell you whether it has been used.
If this matters to your choice, check the packaging or ask the baker.
The fresh croissants a shop offers can change. A product you see now doesn’t confirm what will be available in your local shop on King’s Day.
Check the local range again shortly before your brunch.
Albert Heijn lists an AH Multi-seed croissant for anyone looking specifically for a multi-seed variety.
Lidl lists a Multi-seed croissant in its bakery range.
Jumbo lists packs of four and six croissants, as well as a variety described as plant-based.
PLUS lists butter croissants in a 180 g pack.
ALDI lists a fresh butter croissant sold individually.
Dirk lists a pack of four butter croissants with a total weight of 180 g.
No, you can’t assume that every croissant does: according to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the packaging or ask the baker if this matters to your choice.
Read the allergen information displayed near the product, or ask for it before you buy. The Netherlands Food and Consumer Product Safety Authority lists shelf labels and verbal information as ways to provide allergen information for non-prepacked foods.
Don’t rely on online information alone: Lidl says it doesn’t provide an online list of ingredients, allergens and nutritional values for its food products. Check the packaging or ask in store before buying the croissant.
Check the local range again shortly before King’s Day. According to the Dutch Government, King’s Day falls on Tuesday 27 April in 2027; today’s range doesn’t confirm which fresh croissants your shop will have that day.
