For your Easter breakfast, choose a multi-seed croissant if you’re mainly looking for the texture of seeds; seeds don’t automatically make a croissant wholemeal. If you want to compare ingredients, nutritional information and allergens beforehand, check the product information and read the label when you buy. For an unwrapped croissant from a shop, you can ask about allergen information before buying.
You want a croissant with visible seeds for breakfast or brunch. Check which seeds it contains if you’re looking for a particular variety: Albert Heijn lists linseed and sunflower seeds in its Multi-seed croissant, while Lidl describes its Multi-seed croissant as being made with several types of seed.
You want to know which ingredients and allergens are relevant to you before buying. For packaged croissants, check the label; for an unwrapped croissant, ask the shop where it’s sold for allergen information.
You’re working out how many croissants you need and when you want to serve them. Bake-at-home products or croissant dough can help with your planning, but check separately whether your chosen product actually contains seeds.
First, decide whether seeds are a must-have. Then compare the ingredients and nutritional information for the specific croissants you’re considering. If you’re planning breakfast for a group, check the preparation method and pack size too.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Seed texture | Check the product name and ingredients list to see which types of seed it contains. | For my Easter brunch, I want a croissant with visible seeds. An estimated 37% of consumers prioritise this seed texture. |
| Ingredients and allergens | Read the label and any cross-contamination warnings; for unwrapped croissants, ask for allergen information. | If I need to take allergens into account, I want to check the ingredients before buying anything for brunch. This is estimated to be the top priority for 27% of consumers. |
| Serving a group | Compare the pack size, preparation method and availability at your shop. | When I’m serving several guests, I want to have enough croissants ready at the right time. An estimated 18% of consumers prioritise this practical convenience. |
| Nutritional information | Compare fibre, fat and salt per 100 g; if you’re interested in iodine, check whether iodised salt is listed in the ingredients. | I want to know what I’m putting on the table without assuming that seeds alone tell me anything about the nutritional value. For around 18% of consumers, this is the main consideration. |
The name ‘multi-seed croissant’ tells you what kind of addition to expect, but not whether the dough is made with wholemeal flour. Albert Heijn lists wheat flour as the first ingredient in its Multi-seed croissant.
Read the ingredients list and compare the fibre per 100 g if that matters to your choice. If wholemeal flour is a priority, look specifically for a wholemeal product.
A name that mentions seeds doesn’t tell you which grains, milk ingredients or other allergens are present. You should also check for warnings about possible cross-contamination.
Check the current packaging. Before buying unwrapped croissants, ask for allergen information; the Netherlands Food and Consumer Product Safety Authority says information about 14 allergens must be available.
Albert Heijn lists iodised salt in its Multi-seed croissant. That doesn’t tell you which type of salt is used in another croissant or how much iodine a portion contains.
Check the ingredients of the product you’re buying rather than making assumptions based on the croissant category.
An older Jumbo product information document mentions a multi-seed croissant, but it doesn’t tell you what’s in stock when you do your Easter shopping.
Check the latest product information shortly before buying, or ask your shop whether the variety you want is available.
The AH Multi-seed croissant is worth considering if you want to check in advance which seeds are listed in this particular croissant.
Lidl describes its Multi-seed croissant as a shop-baked product made with several types of seed.
Jumbo is worth considering if you want to compare different types of croissants for breakfast with a group.
No. Seeds on or in a croissant don’t mean the dough is made with wholemeal flour. For example, Albert Heijn lists wheat flour as the first ingredient in its Multi-seed croissant. Check the ingredients if wholemeal flour is essential to you.
Ask the shop where it’s sold for allergen information before buying. According to the Netherlands Food and Consumer Product Safety Authority, information about 14 allergens must be available for unpackaged foods. Don’t rely on the product name alone to tell you what it contains.
You can’t assume that every croissant does. Albert Heijn lists iodised salt in its Multi-seed croissant; for another product, check its own ingredients list. This listing alone doesn’t tell you how much iodine a croissant contains.
For bake-at-home or frozen products, you can plan ahead by following the storage instructions on the packaging. How far in advance you can buy fresh, unwrapped croissants depends on the product and when you want to serve them. Also check with your shop to see whether a multi-seed variety is available.
