Choose a multi-seed croissant if you’d like to serve a seeded bread option alongside a savoury Christmas dinner. Albert Heijn and Lidl both list a product described as multi-seed. If a plain croissant would suit your menu better, look for a standard version or one made with different ingredients. Whatever you choose, check the current ingredients, allergens and availability, and don’t assume the croissant contains iodised baker’s salt.
If you’re serving croissants with soup, cheese, spreads or a sharing board, you could consider a multi-seed version for the texture the seeds add. Albert Heijn and Lidl both list a croissant with ‘multi-seed’ in its product name.
When guests have different dietary requirements, the ingredients matter more than the name of the bread. Check the current ingredients and allergen information for each croissant. If it’s sold loose, ask the retailer for the details.
Don’t assume it has the same ingredients as another bread product. Baker’s salt is iodised salt, but according to the Netherlands Nutrition Centre, bakers aren’t required to use it. Check the ingredients list or ask about the ingredients in your chosen croissant.
First decide what role the croissant will play in your Christmas dinner. Then check that its ingredients are suitable for your guests and that you can have the chosen size ready in time.
| What to consider | What to check when buying | Who is this important for? |
|---|---|---|
| Its role in the menu | Check whether the croissant is labelled as a multi-seed variety and whether it’s right for when you plan to serve it. | I’d like to serve something with a seeded texture alongside a savoury starter, but might prefer a plain croissant at another point in the meal. Around 40% of consumers would take this role in the menu into account above all else. |
| Ingredients and allergens | Read the label or ask for allergen information if you’re buying loose croissants. Also check any ingredients that are relevant to your guests. | If a guest needs to avoid certain ingredients, I want to be able to check what’s in the croissant before serving it. For around 30% of consumers, this would be their main concern. |
| Quantity and planning | Check the number of croissants, how to prepare them and availability at your chosen branch shortly before buying. | When catering for a larger group, I want to have enough croissants ready without their preparation clashing with dinner. For around 30% of consumers, planning would therefore come first. |
‘Multi-seed’ doesn’t tell you which seeds or other ingredients a croissant contains. The name alone doesn’t mean the product is suitable for every guest.
Read the current packaging before you buy, or ask the bakery counter for allergen information. The Netherlands Food and Consumer Product Safety Authority points out that allergens in pre-packed products must be listed on the label.
Baker’s salt is iodised salt, but according to the Netherlands Nutrition Centre, bakers aren’t required to use it. You can’t tell whether it’s been used from the word ‘croissant’ alone.
If you want to know what kind of salt a particular croissant contains, check the ingredients list or ask the shop or manufacturer.
A product page doesn’t tell you whether the croissant will be available at your branch on the day of your Christmas dinner.
Check availability shortly before you buy. If you choose a bake-at-home or frozen version, make sure you have enough storage space and plan its preparation around your dinner.
Albert Heijn lists a product page and a category page for the AH Multi-seed croissant.
Lidl lists a product page for a Multi-seed croissant.
Jumbo lists croissants in various styles, including butter, plant-based and frozen varieties.
Dirk’s search results include standard croissants and butter croissants.
Yes. Check the allergens in the specific croissant if they’re relevant to one of your guests. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for pre-packed products appears on the label. If you’re buying loose croissants, ask the retailer for the latest information.
No. The name ‘multi-seed’ doesn’t tell you which seeds have been used. Check the packaging or ask the retailer about the ingredients in the product you’re planning to buy.
No, you can’t assume that every croissant does. Baker’s salt is iodised salt, but according to the Netherlands Nutrition Centre, bakers aren’t required to use it. Check the ingredients list or ask which salt has been used in the croissant you’ve chosen.
Decide how many you want to serve and whether you’ll use fresh, bake-at-home or frozen croissants. Then check the pack size, storage and preparation instructions, and availability at your chosen branch shortly before dinner.
