Who is this choice relevant to?

Schoolchildren who want seeds and a different texture

A multi-seed croissant is a good fit if the seeds are what matter to you. Albert Heijn lists ingredients including linseeds and sunflower seeds in its Meerzaden croissant. Check the other ingredients too: seeds don’t make a croissant gluten-free.

Parents putting together lunches for lots of school days

If the lunch is often based on the same thing, it’s worth considering wholemeal products, vegetables and fruit too. The Dutch Nutrition Centre includes these foods in its guidance on meals for schoolchildren and teenagers.

Families who need to check allergens and school rules

If someone has coeliac disease, a wheat allergy or another relevant dietary restriction, the latest packaging takes precedence over the product name. Albert Heijn lists cereals containing gluten in its Meerzaden croissant. Also check what rules the school has about sharing food.

What should you look for when choosing?

First decide whether the croissant is for a change of pace or whether you’re looking for a regular lunch staple. Then compare the ingredients and, where necessary, the allergen information for the specific products.

What to consider What to check when buying Who it matters to
Lunch for lots of school days Check whether the bread product is wholemeal and think about what you’ll pack with it. If I need to pack lunch for lots of school days, I want to be able to vary it with wholemeal products, vegetables and fruit. For around 44% of consumers, this everyday lunch staple comes first.
Seeds and texture Check which seeds are listed in the ingredients; the name ‘multi-seed’ doesn’t tell you whether a product is wholemeal. I like to choose a croissant that contains seeds, without making assumptions about its nutritional value based on the name. Seeds and texture matter most to around 33% of consumers.
Allergens and school rules Read the latest label and ask the school what rules apply to bringing in and sharing food. If an allergy or school rule is a consideration, I want to know whether the croissant can be brought in and shared. Around 23% of consumers put these checks first.

Common mistakes

  • Assuming ‘multi-seed’ means ‘wholemeal’

    A croissant can contain seeds without being a wholemeal product. That difference matters when you’re choosing a lunch for lots of school days.

    Use the seeds as a flavour and texture guide. If wholemeal is what you’re looking for, check separately for a clear wholemeal claim.

  • Relying on the product name alone when you have allergies

    The AH Meerzaden croissant lists cereals containing gluten and milk. Ingredients and allergen information can also change.

    Read the latest packaging before packing it. If you need to eat gluten-free, only choose a product that is clearly labelled gluten-free.

  • Thinking of a croissant on its own as a complete lunch

    A croissant on its own doesn’t automatically provide the variety of foods that the Dutch Nutrition Centre includes in its examples of school meals.

    Pack some fruit or vegetable sticks with it, for example, or alternate croissant days with a wholemeal lunch option.

Relevant brands and shops to consider

Albert Heijn

Albert Heijn describes an AH Meerzaden croissant made with linseeds and sunflower seeds.

  • The product page lists ingredients, allergens and nutritional information.
  • Albert Heijn says product information may change, so check the packaging.

Lidl

Lidl describes its Meerzadencroissant as being made with several types of seed.

  • The product name can help you find a croissant with seeds.
  • For an ingredients and allergen comparison, check the information for the specific product.

PLUS

The PLUS Roomboter croissant klein is a standard croissant for comparison, not a multi-seed version.

  • PLUS lists ingredients and allergens for this croissant, including wheat, egg and milk.
  • Don’t use the information for this version as nutritional or allergen information for a multi-seed croissant.

Dirk

Dirk stocks standard croissants, among other products.

  • A standard croissant is an option if seeds aren’t a requirement.
  • For a specific version, check the ingredients before comparing it for seeds or allergens.

ALDI

ALDI includes croissants and multigrain rolls in its range of products to bake at home.

  • This gives you different bread products to consider for lunch.
  • Baking at home takes preparation and an oven or air fryer; check separately whether the product you choose is wholemeal.

Joybuy products for a wholemeal lunch base

These bread products are for anyone looking for a wholemeal lunch staple instead of a multi-seed croissant. Check the packaging of the version you choose for ingredients, preparation instructions and allergens.

Lekhaven Bakkerij Whole Wheat Country Round bread, 550 g

Lekhaven Bakkerij Whole Wheat Country Round bread, 550 g

A bread option if you want to base a school lunch on a wholemeal product rather than a croissant.

The product title states 550 g. Allow time to defrost, bake and cool the bread before packing it; check the packaging for preparation instructions and allergen information.

View at Joybuy
Bolletje Rye Bread Bun, 500 g

Bolletje Rye Bread Bun, 500 g

A bread option if you’re looking for an alternative to a croissant and want to check whether the version you choose is labelled wholemeal.

The product title states 500 g. Check the packaging to see whether these are rolls or sliced bread, and read the latest allergen information.

View at Joybuy

Frequently asked questions

Is a multi-seed croissant automatically wholemeal?

No. Seeds and wholemeal refer to different things, so check separately whether a product is labelled wholemeal. For a lunch that goes to school regularly, the Dutch Nutrition Centre recommends considering wholemeal products, vegetables and fruit.

Does the AH Meerzaden croissant contain gluten?

Yes. Albert Heijn lists wheat, rye, spelt and barley among the ingredients in this croissant, and identifies cereals containing gluten in its allergen information. Don’t choose this version if you need a gluten-free product, and always check the latest label.

Should I check the school rules before bringing in or sharing a croissant?

Yes. Ask the school what rules apply before bringing in or sharing the croissant. The Dutch Nutrition Centre also notes that, for people with coeliac disease, contact with crumbs from products containing gluten may be relevant.

Does a croissant always contain iodised salt?

No, don’t assume that based on the type of product. The Dutch Nutrition Centre says that bakers aren’t required to use baker’s salt. Albert Heijn lists iodised salt in its Meerzaden croissant; for another croissant, check its own label.