What should you look for when choosing?
First decide whether the croissant is for a change of pace or whether you’re looking for a regular lunch staple. Then compare the ingredients and, where necessary, the allergen information for the specific products.
| What to consider |
What to check when buying |
Who it matters to |
| Lunch for lots of school days |
Check whether the bread product is wholemeal and think about what you’ll pack with it. |
If I need to pack lunch for lots of school days, I want to be able to vary it with wholemeal products, vegetables and fruit. For around 44% of consumers, this everyday lunch staple comes first. |
| Seeds and texture |
Check which seeds are listed in the ingredients; the name ‘multi-seed’ doesn’t tell you whether a product is wholemeal. |
I like to choose a croissant that contains seeds, without making assumptions about its nutritional value based on the name. Seeds and texture matter most to around 33% of consumers. |
| Allergens and school rules |
Read the latest label and ask the school what rules apply to bringing in and sharing food. |
If an allergy or school rule is a consideration, I want to know whether the croissant can be brought in and shared. Around 23% of consumers put these checks first. |
Joybuy products for a wholemeal lunch base
These bread products are for anyone looking for a wholemeal lunch staple instead of a multi-seed croissant. Check the packaging of the version you choose for ingredients, preparation instructions and allergens.
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Lekhaven Bakkerij Whole Wheat Country Round bread, 550 g
A bread option if you want to base a school lunch on a wholemeal product rather than a croissant.
The product title states 550 g. Allow time to defrost, bake and cool the bread before packing it; check the packaging for preparation instructions and allergen information.
View at Joybuy
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Bolletje Rye Bread Bun, 500 g
A bread option if you’re looking for an alternative to a croissant and want to check whether the version you choose is labelled wholemeal.
The product title states 500 g. Check the packaging to see whether these are rolls or sliced bread, and read the latest allergen information.
View at Joybuy
Frequently asked questions
Is a multi-seed croissant automatically wholemeal?
No. Seeds and wholemeal refer to different things, so check separately whether a product is labelled wholemeal. For a lunch that goes to school regularly, the Dutch Nutrition Centre recommends considering wholemeal products, vegetables and fruit.
Does the AH Meerzaden croissant contain gluten?
Yes. Albert Heijn lists wheat, rye, spelt and barley among the ingredients in this croissant, and identifies cereals containing gluten in its allergen information. Don’t choose this version if you need a gluten-free product, and always check the latest label.
Should I check the school rules before bringing in or sharing a croissant?
Yes. Ask the school what rules apply before bringing in or sharing the croissant. The Dutch Nutrition Centre also notes that, for people with coeliac disease, contact with crumbs from products containing gluten may be relevant.
Does a croissant always contain iodised salt?
No, don’t assume that based on the type of product. The Dutch Nutrition Centre says that bakers aren’t required to use baker’s salt. Albert Heijn lists iodised salt in its Meerzaden croissant; for another croissant, check its own label.