Which option is right for you?

Coffee drinkers looking for a seed-filled texture

If you specifically want a croissant with seeds, check both the product name and the ingredients. Albert Heijn lists an AH Meerzaden croissant, while Lidl lists a Meerzadencroissant.

Consumers comparing labels

If nutritional value matters to you, compare the fibre, saturated fat and salt content of the specific products. Seeds in the name are no substitute for the nutritional information on the label.

Consumers planning a coffee break

A ready-to-eat croissant needs different preparation from a bake-at-home one. If you’re buying a bake-at-home product, check how much time and what equipment you’ll need before putting the kettle on.

What should you look for when choosing?

First decide whether the seed-filled texture, nutritional information or serving occasion matters most to you. Then compare only products whose ingredients, portion size and preparation method suit what you’re looking for.

What to consider What to look for Who it matters to
Seed-filled texture Check the ingredients of the specific croissant and, if stated, the quantity of seeds. I want seeds in the texture of my croissant with coffee, so I won’t choose based on a picture alone. Around 31% of consumers put this seed-filled texture first.
Nutritional value Compare fibre, saturated fat and salt per 100 g and per croissant; check for differences in portion size. If I’m choosing between two croissants, I want to know exactly what the nutritional information says about each one. For around 31% of consumers, this comparison is the top priority.
Serving occasion Check whether the croissant is ready to eat or needs to be defrosted and baked; follow the instructions for the product you choose. If I want to enjoy coffee without any preparation, I don’t want to discover after buying that the croissants still need to go in the oven. Ease of serving is the top priority for around 23% of consumers.
Local availability Check the range at your local store or in your delivery area, and make sure the version on offer really is a croissant with seeds. I want to be able to pick up a croissant for my planned coffee break, so I need to know which version is available locally. Around 15% of consumers prioritise availability.

Common mistakes

  • Assuming ‘multi-seed’ means more fibre

    The product name doesn’t tell you how much fibre the croissant contains or how its saturated fat content compares with that of another croissant. The Netherlands Nutrition Centre gives the figures for an average 45 g croissant as 9.5 g of fat, including 5 g of saturated fat; the figures for a specific product may differ.

    Compare the nutritional information for the products you’re considering, both per 100 g and per croissant you eat.

  • Guessing allergens from the name or visible seeds

    You can’t tell from the outside which allergens a croissant contains. Even with a multi-seed version, you’ll need to check the information for that specific product.

    Read the label or, if the product is unwrapped, ask about allergen information before you buy it.

  • Choosing a bake-at-home croissant when you want to serve it straight away

    A bake-at-home product may need to defrost first and then take time to bake. For example, PLUS’s instructions for its small butter croissant say to defrost it before baking.

    Check the preparation instructions and choose a ready-to-eat version if you don’t have the time or suitable equipment to bake it.

  • Assuming every croissant is made with iodised baker’s salt

    The product name ‘croissant’ doesn’t tell you which salt was used in that particular product.

    If you want to know whether your chosen product contains iodine from baker’s salt, check the product-specific information rather than assuming this applies to all croissants.

Brands to consider

Albert Heijn

Albert Heijn lists an AH Meerzaden croissant.

  • The product name gives you a specific option to look for if you want a croissant with seeds.
  • Check the current ingredients, allergens and nutritional information for the croissant you choose.

Lidl

Lidl lists a product called Meerzadencroissant.

  • The product name makes this version worth considering if you’re looking for a seed-filled texture.
  • Check the label and availability at the store where you plan to shop.

Jumbo

Jumbo’s croissant range includes plain and plant-based options.

  • You can compare options by their packaging and preparation method.
  • Check the information for each product if seeds in your croissant are a deciding factor.

PLUS

PLUS provides preparation instructions for its small butter croissant.

  • The defrosting and baking instructions provided help you plan your coffee break.
  • This small butter croissant is not the same product as a multi-seed croissant.

Dirk

Dirk’s range includes butter croissants.

  • A plain butter croissant is an option if a seed-filled texture isn’t your priority.
  • Check the specific version if you’re looking for seeds.

ALDI

ALDI’s bakery range includes butter croissants and rolls containing seeds.

  • A seeded roll could be worth considering if seeds matter more to you than the croissant shape.
  • A seeded roll isn’t a multi-seed croissant, so check the product type before choosing.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does a multi-seed croissant automatically contain more fibre than a plain croissant?

No, you can’t tell from the name. Compare the fibre content of the specific products per 100 g and per croissant, as well as their saturated fat and salt.

Which allergens should I check in a croissant with seeds?

Check the allergen information for the specific croissant; don’t rely on the name or the visible seeds. For a packaged product, read the label. If it’s unwrapped, ask what allergen information is available before you buy it.

How should I plan a bake-at-home croissant for a coffee break?

Start with the preparation instructions for the product you choose, so you can allow time for defrosting and baking. For its small butter croissant, PLUS recommends defrosting for around 20 minutes at room temperature, followed by baking for about 14 minutes at 170 °C. Don’t assume these timings apply to a different croissant.