If you mainly use muisjes yourself
You don’t want to buy more than you’re likely to use. So compare the pack sizes and check that the best-before date and storage instructions suit the way you plan to use them.
Who is this choice relevant to?
If you’re buying muisjes for an occasion
You’re choosing muisjes for rusks or decorations, and colour or presentation matters to you. Also think about what you’ll do with the rest of the pack afterwards.
If you want to check the label
You compare ingredients, allergens and sugars before choosing a variety. Check the information on the exact pack, rather than relying on the brand name alone.
What should you look for when choosing?
First decide how much you expect to use, then consider the colour and the information on the label.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Pack size | Compare the net weight with how much you expect to use. Albert Heijn lists crushed muisjes in 270 g packs and coloured and celebration varieties in 330 g packs; even 270 g is not a measured single-use portion. | If I’m the only one using the muisjes, I don’t want to buy more than I need. Around 44% of consumers give limiting the amount they buy top priority. |
| Colour and use | Choose between crushed muisjes and a coloured or celebration variety based on the look you want. Also compare the pack size of the variety you choose. | For rusks at an occasion, I want the colour to suit the presentation. This is the most important factor for around 33% of consumers. |
| Label and nutritional information | Read the ingredients and allergen information for the exact variety. Compare sugars per 100 g and per portion if you want to assess how much you sprinkle on. | If I’m keeping an eye on ingredients, allergens or sugars, I want to know what’s in the pack I’ve chosen. Around 23% of consumers prioritise this label information. |
Common mistakes
-
Assuming a smaller pack is a single serving
The 270 g pack of crushed muisjes listed by Albert Heijn contains less than the 330 g varieties mentioned, but it isn’t a measured portion for one occasion.
Base your choice on how much you expect to use, and check the best-before date and storage instructions on the pack.
-
Assuming all varieties have the same allergens
Jumbo lists wheat and gluten-containing cereals for De Ruijter Crushed Muisjes; PLUS lists these for the blue-and-white variety too. That doesn’t necessarily tell you what’s on the label of every other variety.
Before buying and using them, read the ingredients and allergen information on the exact pack you’ve chosen.
-
Looking only at sugars per 100 g
The amount you sprinkle on matters too. Voedingscentrum gives an average of 11.9 g of sugars for a 15 g portion of muisjes.
Compare the nutritional information per 100 g with the portion size you actually use.
Brands and retailers to consider
De Ruijter is the product brand in the listings mentioned here; Albert Heijn, Jumbo and PLUS are retailers that provide information about specific varieties.
De Ruijter
The product range mentioned includes crushed, coloured and celebration muisjes.
- Albert Heijn lists crushed muisjes in 270 g packs and several varieties in 330 g packs.
- Check the ingredients and allergens for each variety; the packs mentioned are not measured single portions.
Albert Heijn
Retailer listing De Ruijter crushed, blue-and-white, pink-and-white and celebration muisjes.
- The pack sizes listed make it easy to compare 270 g and 330 g options.
- Check the product information and label for the variety you choose.
Jumbo
Retailer with a product listing for De Ruijter Crushed Muisjes 270 g.
- The listing provides details including ingredients, allergens and nutritional information for the crushed variety.
- This information doesn’t automatically apply to coloured or celebration muisjes.
PLUS
Retailer with a product listing for De Ruijter Blue and White Muisjes 330 g.
- The listing includes ingredients, allergens and nutritional information for this blue-and-white variety.
- For a different colour or variety, check its own product information and packaging.
Muisjes for colour and presentation at Joybuy
These two 330 g packs suit anyone choosing blue-and-white or pink muisjes. If a smaller pack is your priority, compare them with the 270 g crushed variety mentioned above.
Image unavailable
De Ruijter Blue and White Muisjes 330 g
For anyone who wants to use blue-and-white muisjes on rusks or as decoration.
The pack contains 330 g. Joybuy lists wheat and gluten for this variety; check the label and best-before date on the pack you receive.
Image unavailable
De Ruijter Pink Muisjes 330 g
For anyone who wants to use pink muisjes on rusks or as decoration.
The pack contains 330 g and isn’t a measured single portion. Check the ingredients, allergens and best-before date on the pack you choose.
Frequently asked questions
Is a 270 g pack of muisjes intended as a single portion?
No. 270 g is the weight of the pack, not a measured portion for one occasion. Albert Heijn lists this pack size for crushed muisjes; decide for yourself whether you expect to use the pack before its best-before date.
Do crushed and blue-and-white muisjes contain wheat?
Jumbo’s product information lists wheat and gluten-containing cereals for De Ruijter Crushed Muisjes; PLUS lists these for the blue-and-white variety too. Check the current label on the exact pack you’re buying.
How much sugar is in a portion of muisjes?
Voedingscentrum gives an average of 11.9 g of sugars per 15 g portion of muisjes. If you use a different amount, check the nutritional information per 100 g and consider how much you sprinkle on.
How should I store muisjes after buying them?
Store them in a dry place, following the product information that Jumbo gives for the crushed variety. Check your own pack for the best-before date and any additional storage instructions.
What label information can I check when buying online?
According to Ondernemersplein, mandatory label information for pre-packed foods must also be available online. For muisjes, check the information for the exact variety, including ingredients, allergens and nutritional values, then compare it with the packaging when your order arrives.