Choose traditional muisjes if you value the aniseed flavour and familiar festive look most; a smaller portion doesn’t change the sugar content per 100 g. If reducing sugars is more important, you could look at chocolate sprinkles sold as ‘less sugar’, but compare the nutrition information per 100 g and bear in mind that the flavour, shape and ingredients will be different.
You want to compare the nutrition information for birthday sprinkles and are open to chocolate sprinkles instead of muisjes. In that case, the aniseed flavour and shape of muisjes matter less than your choice of sprinkles.
You’re looking for aniseed flavour and colourful little seeds to top beschuit, bread, yoghurt or cupcakes. Choosing muisjes comes first; you can decide separately how much to serve.
You want to know whether the sprinkles are suitable for guests avoiding wheat or gluten. De Ruijter Feestmuisjes and Gestampte Muisjes, as described by Albert Heijn and Jumbo, contain wheat; check the packaging of the variety you buy.
First decide whether you specifically want aniseed muisjes or whether another type of sprinkle will do. Then compare the nutrition information and ingredients of the products you’re actually considering.
Choose these: if the aniseed flavour and familiar look of muisjes matter more to you than a product positioned as lower in sugar.
The trade-off: serving a smaller amount limits how much you eat, but doesn’t make the muisjes themselves lower in sugar.
Choose these: if chocolate sprinkles will work as a festive topping and you want to compare products by their sugar content.
The trade-off: chocolate sprinkles don’t have the aniseed flavour or shape of muisjes; check the rest of the nutrition information and ingredients for each product too.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Sugars | Compare the sugars per 100 g on the nutrition information for similar sprinkles. If a product is described as lower in sugar, check its exact product name too. | If I want to serve less sugar, I need to be able to see which product suits that aim. This comparison is the top priority for around 50% of consumers. |
| Flavour and appearance | Choose between aniseed muisjes and chocolate sprinkles, and check which colour option and packaging suit your plans. | For my birthday, I specifically want the familiar aniseed flavour and colourful muisjes on the table. This presentation is the top priority for around 30% of consumers. |
| Ingredients and allergens | Read the ingredients and allergen information on the packaging of the exact variety you’re buying. | If guests avoid wheat or gluten, I need to know first whether they can eat the sprinkles. Around 20% of consumers put this check first. |
A product name containing ‘less sugar’ doesn’t mean the product contains no sugars. De Ruijter Feestmuisjes, as described by Albert Heijn, and Gestampte Muisjes, as described by Jumbo, each list 79 g of sugars per 100 g; a claim on chocolate sprinkles doesn’t apply to these muisjes.
Read the product name and compare the ‘of which sugars’ figure per 100 g on the packaging.
Jumbo lists 4.7 g of sugars per 6 g portion of De Ruijter Gestampte Muisjes, alongside 79 g per 100 g. A portion figure on its own therefore doesn’t show how two products compare in equal quantities.
Compare per 100 g first, then decide how much you want to sprinkle over a beschuit or cupcake.
The Feestmuisjes and Gestampte Muisjes described by Albert Heijn and Jumbo contain wheat. This is an important distinction if your guests avoid wheat or gluten.
Just before buying, check the ingredients and allergen information on the packaging of your chosen variety.
Muisjes are sugar-coated aniseed. Chocolate sprinkles positioned as lower in sugar can be used as a topping, but they don’t have the same aniseed flavour or shape.
Before comparing products, decide whether that change works for the treat you want to serve.
Jumbo lists several De Ruijter products, including Feestmuisjes, pink and white and blue and white muisjes, and Gestampte Muisjes.
The own-brand range includes chocolate sprinkles labelled ‘less sugar’, if you’re not specifically looking for muisjes for your celebration.
Albert Heijn also lists Céréal Hagelslag melk minder suikers in its range of sugar-conscious spreads.
This product suits those looking for traditional blue and white muisjes as birthday sprinkles. If you’re choosing based on lower sugars, compare the nutrition information on the packaging with that of the alternative you’re considering.
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For anyone wanting to serve blue and white muisjes at a birthday party. The pack contains 330 g; if lower sugars or avoiding certain ingredients matters to you, check the nutrition information and allergens on the current packaging.
The Feestmuisjes described by Albert Heijn and the Gestampte Muisjes described by Jumbo aren’t shown to be lower-sugar products: both list 79 g of sugars per 100 g. If sugar content is your deciding factor, compare the packaging of the exact variety with a specific alternative.
Compare the ‘of which sugars’ figure per 100 g on each product’s nutrition information. According to the Voedingscentrum, comparing per 100 g makes differences clearer than looking only at portions, which can vary from product to product.
Chocolate sprinkles can work as an alternative topping if you don’t need the aniseed flavour and shape of muisjes. Albert Heijn lists several chocolate sprinkle products with ‘less sugar’ in the name; check the nutrition information and ingredients of the product you choose.
Yes, if your guests avoid wheat or gluten. The De Ruijter Feestmuisjes and Gestampte Muisjes described by Albert Heijn and Jumbo contain wheat; for each variety you choose, read the current ingredients and allergen information on the packaging.
