What should you look for when choosing?
Aniseed muisjes
Choose these: if flavour and a celebratory Dutch rusk matter more to you than chocolate.
Keep in mind: De Ruijter describes muisjes as aniseed seeds with a sugar coating; that, by itself, is not evidence of Fairtrade cocoa.
Chocolate sprinkles with a Fairtrade mark
Choose these: if you’re looking for cocoa and are happy to choose a different type of topping. Jumbo lists Fairtrade Original Chocoladehagelslag Puur in its Fairtrade range overview.
Keep in mind: chocolate sprinkles don’t have the aniseed flavour of muisjes; check the mark and ingredients on the pack you choose.
If you’re weighing up muisjes or chocolate sprinkles for the summer holiday, your choice may depend on what matters most to you.
| What to consider |
What to check when buying |
Who it matters to |
| Fairtrade cocoa |
Look for the specific Fairtrade mark on the pack you choose and check whether cocoa or chocolate is listed in the ingredients. |
If I’m looking for Fairtrade cocoa, I want to be sure the mark applies to this product, not just to the retailer’s range. Around 42% of shoppers prioritise product-specific certification. |
| Type of topping and flavour |
Compare aniseed muisjes with chocolate sprinkles by product type and ingredients, not just by the look of the packaging. |
For a celebratory Dutch rusk, I want aniseed muisjes; if I’m expecting chocolate, I’ll look for a different topping. This distinction is decisive for around 33% of shoppers. |
| Current label and storage |
Read the ingredients, allergen information, best-before date and any storage instructions on the packaging. |
If I’m shopping well ahead of the holiday or need to consider an allergy, I want to be able to check the current label. Around 25% of shoppers prioritise this check. |
Related Joybuy products
Related products coming soon.
Frequently asked questions
Are regular muisjes the same as Fairtrade chocolate?
No. PLUS describes De Ruijter Blauwe en Witte Muisjes as aniseed seeds with a crunchy sugar coating. If you’re looking for Fairtrade cocoa, check both the ingredients and the specific Fairtrade mark on the product you choose.
Can I tell whether muisjes are Fairtrade from a supermarket’s range?
No, not for an individual pack of muisjes. A Fairtrade range, such as the overview in which Jumbo lists Fairtrade Original Chocoladehagelslag Puur, doesn’t automatically certify other products. Check the mark on the packaging you choose.
What should I check on the label when buying muisjes for the holiday?
Check the ingredients, allergen information, best-before date and any storage instructions on the pack you choose. The Netherlands Food and Consumer Product Safety Authority highlights the importance of clear allergen information on labels; if you have an allergy, don’t rely solely on a web page you viewed earlier.
How should I store muisjes during the summer holiday?
Follow the storage instructions on the packaging for your variety. For De Ruijter Gestampte Muisjes, Jumbo advises storing the product in a dry place, and its product information says to check the packaging for the best-before date.