Who is this choice for?

Shoppers who prioritise Fairtrade cocoa

You want to be able to check the Fairtrade mark on the product you choose, and you’re open to chocolate sprinkles instead of muisjes. Jumbo lists Fairtrade Original Chocoladehagelslag Puur in its Fairtrade range overview.

Families who want aniseed muisjes on the table

For a breakfast or a celebratory Dutch rusk during the summer holiday, you’re looking for the aniseed flavour and crunchy sugar coating described by PLUS for De Ruijter’s muisjes.

Shoppers with questions about ingredients or allergens

You want to check the current packaging before eating the product. This is particularly important if ingredients or allergens affect your choice; the Netherlands Food and Consumer Product Safety Authority highlights the allergen information on food labels.

What should you look for when choosing?

Aniseed muisjes

Choose these: if flavour and a celebratory Dutch rusk matter more to you than chocolate.

Keep in mind: De Ruijter describes muisjes as aniseed seeds with a sugar coating; that, by itself, is not evidence of Fairtrade cocoa.

Chocolate sprinkles with a Fairtrade mark

Choose these: if you’re looking for cocoa and are happy to choose a different type of topping. Jumbo lists Fairtrade Original Chocoladehagelslag Puur in its Fairtrade range overview.

Keep in mind: chocolate sprinkles don’t have the aniseed flavour of muisjes; check the mark and ingredients on the pack you choose.

If you’re weighing up muisjes or chocolate sprinkles for the summer holiday, your choice may depend on what matters most to you.

What to consider What to check when buying Who it matters to
Fairtrade cocoa Look for the specific Fairtrade mark on the pack you choose and check whether cocoa or chocolate is listed in the ingredients. If I’m looking for Fairtrade cocoa, I want to be sure the mark applies to this product, not just to the retailer’s range. Around 42% of shoppers prioritise product-specific certification.
Type of topping and flavour Compare aniseed muisjes with chocolate sprinkles by product type and ingredients, not just by the look of the packaging. For a celebratory Dutch rusk, I want aniseed muisjes; if I’m expecting chocolate, I’ll look for a different topping. This distinction is decisive for around 33% of shoppers.
Current label and storage Read the ingredients, allergen information, best-before date and any storage instructions on the packaging. If I’m shopping well ahead of the holiday or need to consider an allergy, I want to be able to check the current label. Around 25% of shoppers prioritise this check.

Common mistakes

  • Confusing a retailer’s Fairtrade range with a product claim

    A retailer may sell Fairtrade chocolate, but that doesn’t mean a pack of De Ruijter muisjes is Fairtrade certified too. Jumbo’s Fairtrade range overview and ALDI’s Fairtrade information relate to their ranges, not to every individual product.

    Check the mark on the pack you actually want to buy.

  • Choosing muisjes when you’re looking for chocolate

    The De Ruijter muisjes described by PLUS consist of aniseed seeds with a sugar coating. So they’re not a substitute for chocolate sprinkles if cocoa is your main buying requirement.

    First decide what type of product you want, then check the ingredients and any Fairtrade mark.

  • Relying on an old product page if you have an allergy

    Albert Heijn advises checking the packaging for De Ruijter Feestmuisjes, as product information can change. The Netherlands Food and Consumer Product Safety Authority stresses the importance of allergen information on labels.

    Check the allergen information on the current packaging before eating the product.

Brands and retailers to consider

De Ruijter

A brand with several varieties of muisjes, including blue and white, pink and white, and crushed muisjes.

  • PLUS describes the blue and white muisjes as aniseed seeds with a crunchy sugar coating.
  • This product description is not a Fairtrade mark for cocoa or chocolate; check any claim on the individual pack.

Albert Heijn

A supermarket whose muisjes category lists several De Ruijter varieties.

  • The category helps you distinguish between celebration muisjes, crushed muisjes, and pink and white muisjes.
  • Albert Heijn advises checking the packaging, as ingredients and allergen information can change.

Jumbo

A supermarket that lists both De Ruijter muisjes and a separate Fairtrade range overview.

  • The overview includes Fairtrade Original Chocoladehagelslag Puur as an alternative type of product.
  • The presence of chocolate sprinkles in that overview says nothing about the certification of De Ruijter muisjes.

PLUS

A supermarket with product information about De Ruijter muisjes.

  • The description of the blue and white muisjes clearly identifies the aniseed seeds and sugar coating.
  • Fairtrade Nederland describes Fairtrade cocoa in PLUS own-brand products; this is not a claim about muisjes from the external brand De Ruijter.

ALDI

A supermarket that lists Fairtrade chocolate as a product category.

  • This category is worth exploring if you’d like to consider a chocolate alternative as well as muisjes.
  • A general product category doesn’t confirm that specific muisjes are Fairtrade certified.

Lidl

A supermarket associated by Fairtrade Nederland with Way To Go! chocolate.

  • Way To Go! chocolate shows that chocolate and muisjes are different choices.
  • That earlier mention doesn’t support a Fairtrade claim for muisjes or tell you whether the product is currently available.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Are regular muisjes the same as Fairtrade chocolate?

No. PLUS describes De Ruijter Blauwe en Witte Muisjes as aniseed seeds with a crunchy sugar coating. If you’re looking for Fairtrade cocoa, check both the ingredients and the specific Fairtrade mark on the product you choose.

Can I tell whether muisjes are Fairtrade from a supermarket’s range?

No, not for an individual pack of muisjes. A Fairtrade range, such as the overview in which Jumbo lists Fairtrade Original Chocoladehagelslag Puur, doesn’t automatically certify other products. Check the mark on the packaging you choose.

What should I check on the label when buying muisjes for the holiday?

Check the ingredients, allergen information, best-before date and any storage instructions on the pack you choose. The Netherlands Food and Consumer Product Safety Authority highlights the importance of clear allergen information on labels; if you have an allergy, don’t rely solely on a web page you viewed earlier.

How should I store muisjes during the summer holiday?

Follow the storage instructions on the packaging for your variety. For De Ruijter Gestampte Muisjes, Jumbo advises storing the product in a dry place, and its product information says to check the packaging for the best-before date.