Who might find this choice relevant?

Parents looking for an everyday snack

You’re looking for something for an everyday snack time, not a sweet treat every time. The Netherlands Nutrition Centre suggests options such as fruit, vegetables and wholemeal bread for babies and toddlers.

Parents planning a little celebration

You’d like to use muisjes as a sweet topping, for example on bread or crispbread. PLUS describes Gestampte Muisjes as a bread topping and garnish; that’s a different product format from a standalone bar.

Parents checking labels because of allergies

If your child needs to avoid certain ingredients, the specific variety matters. Albert Heijn lists wheat starch in De Ruijter Muisjes Rose en Witte; check the current label before serving.

What should you look for when choosing?

First decide whether you’re looking for an everyday snack for your toddler or a small, sweet treat for a special occasion. Then check whether the pack contains a bread topping or sprinkles, rather than the standalone bar you may be looking for.

What to consider What to check when buying Who it matters to
Everyday snack Check whether your choice follows the Netherlands Nutrition Centre’s advice for babies and toddlers, such as fruit, vegetables or wholemeal bread. Also choose a format that’s suitable for your child’s age. I’m looking for something for an everyday snack time, not a sweet treat every time. For around 50% of consumers, a suitable everyday snack comes first.
Small celebration Decide how you’ll serve the muisjes and set a small portion in advance. Albert Heijn lists 79 g of sugars per 100 g for De Ruijter Muisjes Rose en Witte; this figure applies to this variety. For a special occasion, I want to add a little sweetness without treating it as an everyday snack. This kind of treat is the main reason for around 30% of consumers.
Topping or bar Read the product format and serving instructions on the pack: sprinkles for bread or crispbread aren’t the same as an individually wrapped bar. Muisjes on bread or crispbread suit what I want to serve, but I’m not looking for something to hand out as a bar. Using them as a topping is the main consideration for around 20% of consumers.

Common mistakes

  • Mistaking muisjes for a wrapped snack bar

    Jumbo and PLUS present the muisjes mentioned here as sprinkles or a bread topping. So they aren’t automatically a standalone snack you can hand out.

    Before buying, check that the product is actually an individually wrapped bar if that’s the format you need.

  • Serving a sweet topping as an everyday snack

    For everyday snacks for babies and toddlers, the Netherlands Nutrition Centre recommends foods from the Dutch Wheel of Five healthy eating guidelines. Muisjes as a sweet topping serve a different purpose.

    For an everyday snack, choose fruit, vegetables or some wholemeal bread, for example. Save muisjes for a small, occasional treat.

  • Relying on the brand name when checking for allergies

    The ingredients vary between varieties. Albert Heijn lists wheat starch in De Ruijter Muisjes Rose en Witte.

    Always check the ingredients and allergen information on the pack of the variety you want to serve.

A relevant brand to consider

De Ruijter

The De Ruijter varieties reviewed are muisjes for use as a bread topping or garnish, including pink-and-white, blue-and-white and crushed varieties.

  • There are several varieties; choose according to the format you want and check the pack of the specific variety.
  • A tub of sprinkles isn’t a substitute for an individually wrapped snack bar. For the pink-and-white variety, Albert Heijn lists wheat starch and 79 g of sugars per 100 g; don’t assume these product details apply to other varieties.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Are muisjes suitable as a standalone everyday snack for a toddler?

Don’t choose muisjes as a standalone everyday snack. For snacks for babies and toddlers, the Netherlands Nutrition Centre recommends foods from the Dutch Wheel of Five healthy eating guidelines, such as fruit, vegetables and wholemeal bread. Muisjes are better suited to a small, occasional sweet treat.

Are muisjes the same as a snack bar?

No. The muisjes described by Jumbo and PLUS are a sweet bread topping or sprinkles, for example for bread or crispbread. If you’re looking for an individually wrapped bar, check the product format on the pack.

What should I check if my child has an allergy?

Read the ingredients and allergen information on the current label for the specific variety. Albert Heijn lists wheat starch in De Ruijter Muisjes Rose en Witte; don’t assume other varieties have the same ingredients. The Netherlands Food and Consumer Product Safety Authority explains how allergens must be listed on the labels of prepacked foods.