Who is this choice relevant to?

Households sharing Muisjes

You use one box for several breakfasts or family members, sprinkling Muisjes on bread, crispbread or yoghurt as needed. Albert Heijn and Jumbo list box sizes of 270 g and 330 g.

Lunchbox users looking for individual portions

You don’t want to have to portion from a large box when packing lunch. Check the difference between Muisjes and chocolate sprinkles: Albert Heijn lists eight portions for De Ruijter Kleintjes, but this product is chocolate sprinkles.

Shoppers who check nutritional information

You want to assess the portion size and ingredients. The Netherlands Nutrition Centre lists 11,9 g of sugars per 15 g of Muisjes. Check allergens for each variety; the product information for Celebration Muisjes and blue-and-white Muisjes lists wheat and cereals containing gluten.

What determines your choice?

Muisjes in a 330 g box

Choose this if: several people at home share the same supply of Muisjes and you don’t mind portioning it yourself.

Bear in mind: a single box doesn’t offer the convenience of individually wrapped lunchbox portions.

Crushed Muisjes in a 270 g box

Choose this if: you specifically want crushed Muisjes and would prefer the smaller of these two box sizes.

Bear in mind: with this size too, you’ll need to pack a portion yourself for a lunchbox.

Chocolate sprinkles in individual portions

Choose this if: individual portions for when you’re out and about matter more than having Muisjes.

Bear in mind: according to Albert Heijn, De Ruijter Kleintjes contains eight portions of chocolate sprinkles, not Muisjes.

What to consider What to check when buying Who it matters to
Portions for when you’re out and about Check whether it contains individual portions and whether the product is Muisjes or another type of topping. If I want to pack my lunchbox quickly, I don’t want to have to measure a portion from a box first. For around 37% of shoppers, portioning convenience matters most.
A box to share Compare the net weights of 270 g and 330 g, and choose a size that suits how you’ll use it. When I’m using the same pack for several breakfasts, I want enough to go round without opening individual portions. This is the main priority for around 36% of shoppers.
Nutritional information and allergens Read the nutritional information per portion and the ingredients and allergen information for the exact variety. When I use Muisjes as a sweet topping, I want to know what my portion contains and which ingredients are in it. Around 27% of shoppers put this first.

Common mistakes

  • Confusing a sharing box with a multipack

    A 270 g or 330 g box gives you enough for more than one breakfast, but it doesn’t automatically come with individual lunchbox portions.

    Check how many packs or portions are listed. If you’re comparing a portioned alternative, make sure it really is Muisjes too.

  • Not allowing for portioning it yourself

    With a shared box, you decide how much Muisjes to take each time. According to the Netherlands Nutrition Centre, a 15 g portion contains 11,9 g of sugars.

    Decide what portion suits your breakfast and, if needed, use a separate container when you’re out and about.

  • Assuming one variety has the same allergens as another

    The product information for Celebration Muisjes and blue-and-white Muisjes lists wheat and cereals containing gluten. Ingredients can change, and they may not be the same for every variety.

    Check the ingredients and allergen information on the exact pack before use.

Relevant brands and retailers

De Ruijter is the brand behind the Muisjes mentioned here; retailer ranges are useful for comparing varieties and box sizes.

De Ruijter

The brand behind products including 330 g Celebration Muisjes and 270 g Crushed Muisjes.

  • The varieties mentioned give you a choice between regular and crushed Muisjes, and between two box sizes.
  • According to Albert Heijn, De Ruijter Kleintjes has eight portions, but it’s chocolate sprinkles, not Muisjes.

Albert Heijn

A retailer with a range of Muisjes that includes 270 g and 330 g boxes.

  • The range includes Celebration Muisjes, Crushed Muisjes and pink-and-white Muisjes.
  • Check the packaging type if you specifically want individual portions to take with you.

Jumbo

A retailer that lists four products in its Muisjes category.

  • The category includes 330 g varieties and 270 g Crushed Muisjes.
  • The box sizes mentioned mean you’ll need to portion them yourself when taking them with you.

PLUS

A retailer with product information for 330 g Celebration Muisjes and 270 g Crushed Muisjes.

  • The product information helps you compare sizes and uses, as well as ingredients and allergens for Celebration Muisjes.
  • Both products mentioned come in boxes, so consider separately whether that suits your lunchbox.

Muisjes for sharing at home

These 330 g Muisjes are a good fit for sharing at breakfast at home. If you need individual portions for when you’re out and about, check the packaging type before you choose.

De Ruijter Muisjes Blue & White, 330 g

De Ruijter Muisjes Blue & White 330 g

A box for anyone who wants to portion Muisjes themselves for several breakfasts.

Contents: 330 g. Joybuy lists one pack for this variety, not a set of individual portions.

Check the ingredients and allergen information on the pack you receive.

View at Joybuy

Frequently asked questions

Are there Muisjes in individual portions for a lunchbox?

The Muisjes ranges mentioned by Albert Heijn and Jumbo include 270 g and 330 g boxes, and Joybuy lists the blue-and-white variety as one pack. According to Albert Heijn, De Ruijter Kleintjes contains eight individual portions, but it’s chocolate sprinkles. Always check the contents and number of packs when considering another product.

How should I store a box of Muisjes that I use more than once?

Store Muisjes in a dry place and follow the instructions on the packaging. Jumbo recommends storing them in a dry place; for the pink Joybuy variety, you should also close the pack tightly after opening.

Can I assume every variety has the same allergens?

No, check the allergen information on the exact pack. The product information for Celebration Muisjes and blue-and-white Muisjes lists wheat and cereals containing gluten; don’t assume other varieties have the same ingredients.

What does the nutritional information say about a portion of Muisjes?

According to the Netherlands Nutrition Centre, 15 g of Muisjes contains 60 kcal and 11,9 g of sugars. When you buy, compare the nutritional information per portion on the pack you’ve chosen, especially if you’re portioning it yourself from a larger box.