Fans of traditional Muisjes
You’re looking for that familiar aniseed flavour and the classic presentation on crispbread or bread. Having less sugar isn’t a deciding factor for you.
Who is this choice for?
Sugar-conscious coffee drinkers
You want to choose something sweet with your afternoon coffee based on its stated sugar content. You’re also happy to consider spreads or biscuits beyond the Muisjes category.
Consumers who check allergens
You read the ingredients and allergen information before buying. Albert Heijn lists wheat and cereals containing gluten for De Ruijter Feestmuisjes.
What should you look for when choosing?
First decide whether you specifically want Muisjes or simply something sweet with your coffee. Then compare the nutritional information and check the allergen details for any products you’re considering.
| What to consider | What should you check? | Who does this matter to? |
|---|---|---|
| Less sugar | Compare the sugar content per 100 g of similar products. The Netherlands Nutrition Centre recommends using this as a basis for comparison, as serving sizes can vary. | If I mainly want less sugar, I need to be able to look beyond regular Muisjes without mistaking a biscuit for the same product. Around 50% of consumers prioritise this need. |
| Aniseed flavour and presentation | Decide whether you want sugared aniseed seeds as a spread or topping, rather than something like chocolate sprinkles or biscuits. | For a coffee break with crispbread, I specifically want the flavour and look of Muisjes; another sweet product won’t necessarily meet that need. Around 30% of consumers put this first. |
| Allergens and ingredients | Read the current allergen statement and ingredients list. Albert Heijn lists wheat and cereals containing gluten for De Ruijter Feestmuisjes. | If I need to avoid certain ingredients, I want to check the packaging before choosing a topping or biscuit. This is the top priority for around 20% of consumers. |
Common mistakes
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Assuming regular Muisjes are lower in sugar
The name Muisjes doesn’t mean the product has less sugar. Albert Heijn lists 79 g of sugars per 100 g for De Ruijter Feestmuisjes.
Check the nutritional information per 100 g for the specific variety and compare it with a similar product.
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Confusing a sugar-conscious range with Muisjes
Albert Heijn offers products including lower-sugar chocolate sprinkles and sugar-conscious biscuits. These are different product categories from Muisjes, with different flavours or uses.
Decide whether you want the aniseed seeds themselves, or whether another sweet product would also work with your coffee.
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Overlooking allergens in a small topping
Ingredient information matters even when you’re only using a small amount. Albert Heijn lists wheat and cereals containing gluten for De Ruijter Feestmuisjes.
Check the allergen statement on the current packaging of the variety you choose.
Brands and shops to consider
De Ruijter
De Ruijter makes several Muisjes varieties, including Feestmuisjes and crushed Muisjes.
- A good option if you’re specifically looking for sugared aniseed seeds to use as a spread or topping.
- Albert Heijn lists 79 g of sugars per 100 g for Feestmuisjes, as well as wheat and cereals containing gluten.
Albert Heijn
Albert Heijn stocks De Ruijter Muisjes and also offers a separate range of sugar-conscious products.
- You can distinguish Muisjes from products such as lower-sugar chocolate sprinkles and sugar-conscious biscuits.
- An alternative from that range won’t necessarily have the same flavour or use as Muisjes.
Jumbo
Jumbo lists De Ruijter products in its Muisjes category.
- The category makes it easier to browse regular Muisjes varieties and pack sizes.
- A product from another sweet treats category isn’t necessarily a like-for-like alternative to Muisjes.
PLUS
PLUS provides product information for De Ruijter crushed Muisjes.
- Worth considering if you’re specifically looking for the crushed variety.
- Check the nutritional information for this variety separately; the sugar content of Feestmuisjes doesn’t automatically apply to crushed Muisjes.
A biscuit alternative on Joybuy
This biscuit could suit you if you’d like something other than Muisjes with your afternoon coffee. It isn’t an aniseed topping, so judge its sugar content by the nutritional information, not just the product title.
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Panpan oat biscuits 216 g
A biscuit to enjoy with your afternoon coffee if you’re not specifically looking for the aniseed flavour or presentation of Muisjes.
The original product title says Sugar-Free, while the accompanying nutritional information lists sugars. Check the current value per 100 g on the packaging before deciding whether to consider it sugar-free or a lower-sugar option.
The product description lists wheat, soya, oats and egg in its allergen information. Check the current packaging if these ingredients are relevant to you.
Frequently asked questions
Does ‘less sugar’ mean the same as ‘sugar-free’?
No, ‘less sugar’ and ‘sugar-free’ don’t mean the same thing. Check the sugars per 100 g in the nutritional information and read the ingredients list of the product you’re considering.
Are De Ruijter Feestmuisjes a lower-sugar option?
The product information from Albert Heijn doesn’t support that: it lists 79 g of sugars per 100 g and names sugar and glucose syrup as ingredients. If you’re considering another variety, compare it using its own nutritional information.
What should I check about Feestmuisjes if I avoid wheat or gluten?
Albert Heijn lists wheat and cereals containing gluten for De Ruijter Feestmuisjes. Check the allergen statement on the current packaging before use, and don’t assume another Muisjes variety has the same ingredients.
How should I store Muisjes for a later coffee break?
Albert Heijn’s product information recommends storing De Ruijter Feestmuisjes in a dry place. Follow the storage instructions and best-before date on the label of the pack you buy.