Who is this option for?

Hotel guest with crispbread, bread or yoghurt

Wants to sprinkle Muisjes over something to eat and is happy to use a pack containing several portions. This matches the ways to enjoy De Ruijter Muisjes suggested by Albert Heijn and Jumbo.

Solo traveller looking for a single, individually wrapped snack with coffee

Wants a portion without having to measure it out or carry an opened pack. The Muisjes listed by Albert Heijn, Jumbo and PLUS aren’t a separate, individually wrapped bar for this purpose.

Consumer who needs to check for wheat or gluten

Needs up-to-date ingredient and allergen information: the pink-and-white Muisjes listed by Albert Heijn and the Feest Muisjes listed by Jumbo contain wheat and cereals containing gluten.

What should you look for when buying?

For coffee in your hotel room, first decide whether you want a single, individually wrapped snack or Muisjes to go with something to eat. If you choose Muisjes, check the pack and label next.

What to consider What to check before buying Who it matters to
Individual portion Check whether it really is a single, individually wrapped portion. Albert Heijn, Jumbo and PLUS list packs of Muisjes weighing 270 g or 330 g. For a single coffee break, I don’t want to be left with an opened pack. For around 50% of consumers, an individual portion is the top priority.
Allergens Read the latest ingredient and allergen information on the pack. The pink-and-white and festive varieties list wheat and cereals containing gluten. If I need to avoid wheat or gluten, I want to know what’s in this particular pack. Around 30% of consumers put checking allergens first.
Flavour and how to enjoy them Think about whether you have crispbread, bread or yoghurt to hand; only then choose a colour or crushed variety. I want to enjoy the aniseed flavour or a festive colour with something to eat. For around 20% of consumers, this is the main reason for choosing Muisjes.

Common mistakes

  • Thinking of Muisjes as a snack bar

    Muisjes are sugar-coated aniseed sprinkles. With the 270 g and 330 g packs listed by Albert Heijn, Jumbo and PLUS, you’ll need to decide how much to use yourself.

    If you only want a single, individually wrapped portion with your coffee, look specifically for an individually wrapped snack rather than just searching for Muisjes.

  • Relying only on ingredient information online

    If you need to avoid an allergen, the ingredients on the pack you’re actually using are what matter. The Netherlands Food and Consumer Product Safety Authority highlights the importance of allergen information on the labels of pre-packaged foods.

    Read the label before eating, even if you’ve bought the product before.

  • Prioritising colour over product type

    Pink-and-white, blue-and-white and festive Muisjes are all still sprinkles; a different colour doesn’t turn them into an individually wrapped snack for coffee.

    First choose a product type that suits when you’ll be eating it, then check the label. You can choose your preferred colour afterwards.

A relevant brand to know

De Ruijter

Albert Heijn, Jumbo and PLUS list De Ruijter Muisjes in several varieties, including pink-and-white, blue-and-white, festive colours and crushed Muisjes.

  • The varieties listed give you a choice between coloured Muisjes and a crushed version.
  • The packs listed weigh 270 g or 330 g and aren’t individually wrapped bars. The pink-and-white and festive varieties list wheat and cereals containing gluten.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Are Muisjes an individually wrapped bar to have with coffee?

No. The Muisjes listed by Albert Heijn, Jumbo and PLUS are sugar-coated aniseed sprinkles in 270 g or 330 g packs, not individual bars. They’re better suited to crispbread, bread or yoghurt than to anyone looking for a single, individually wrapped snack with their coffee.

How should I store Muisjes in a hotel room?

Keep Muisjes in a dry place and seal the pack after opening to help prevent moisture getting in and avoid spills. Also check the best-before date and any storage instructions on the pack.

Do Muisjes contain gluten?

The pink-and-white De Ruijter Muisjes listed by Albert Heijn and the Feest Muisjes listed by Jumbo contain wheat and cereals containing gluten. Check the current label for each variety you choose; don’t assume it has the same ingredients as a different colour or an earlier pack.