Who are Muisjes suitable for?

For decorating party treats

You’re looking for sprinkles for cupcakes, biscuits or rusks at a garden party. Jumbo has a recipe showing how to use Muisjes to decorate biscuits.

For choosing by colour

You want the topping to complement your presentation. Albert Heijn lists Feestmuisjes, as well as pink-and-white and blue-and-white varieties from De Ruijter.

For checking the label in advance

You want to check the ingredients, allergens and nutritional information for your chosen variant, either for yourself or your guests, and decide how much to use on each treat.

What should you look for when choosing?

First decide whether you want an individually wrapped bar or sprinkles to scatter over a treat yourself. If you choose sprinkles, pick a colour and read the label for the specific variant.

What to consider What to check when buying Who it matters to
Product type and quantity Check whether you want sprinkles rather than a bar, and look at the pack size. If I want a ready-to-eat bar for myself, a box of sprinkles won’t fit the bill. Around 37% of consumers put product type first.
Colour and presentation Choose between a general celebration variety and a pink-and-white or blue-and-white topping to suit your treat. If I’m putting together a treat with a specific colour scheme, I want the sprinkles to match. For around 27% of consumers, presentation is the first consideration.
Ingredients and portion size Read the ingredients and allergen information for your chosen variant, and check the nutritional information per portion. If I’m serving guests, I want to know what’s in their treat and how much I’m using. This is a priority for around 36% of consumers.

Common mistakes

  • Assuming Muisjes are an individually wrapped bar

    The Muisjes products described by Albert Heijn and Jumbo are sprinkles, not ready-to-eat bars. Even if you use enough for just one portion, the rest stays in the pack.

    Choose Muisjes when you want to sprinkle something yourself; if you’re after a wrapped snack bar, look in a different product category.

  • Choosing by colour alone

    The pink-and-white and blue-and-white variants listed by Albert Heijn also differ in the colourings shown in their product information. Both list wheat.

    Read the current ingredients and allergen information for the exact variant you plan to serve.

  • Treating a whole pack as one portion

    The Netherlands Nutrition Centre states that a 15 g portion of Muisjes contains an average of 11.9 g of sugars. A 270 g or 330 g pack contains much more than that.

    Check the portion size and nutritional information for your chosen product, then decide how much to sprinkle on each treat.

  • Leaving the pack open outdoors

    Joybuy’s product information for De Ruijter Pink Muisjes recommends storing them in a cool, dry place and sealing the pack well after opening.

    Take out the amount you need for serving, then seal the pack again.

A relevant brand to consider

De Ruijter

The product information reviewed from Albert Heijn and Jumbo lists Feestmuisjes, pink-and-white and blue-and-white Muisjes, and Gestampte Muisjes from De Ruijter.

  • The listed variants offer a choice of colours and product types for use as sprinkles.
  • The packs reviewed are 270 g or 330 g boxes, not individually wrapped bars. Check the label for each variant: wheat is listed in the product information reviewed.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Are Muisjes a snack bar for one person?

No. The Muisjes described by Albert Heijn and Jumbo are sprinkles, not individual bars. You can use enough for one treat, but the products reviewed come in 270 g or 330 g packs.

Which variant is right for my garden party?

Choose a Muisjes variant based on what you want to decorate and the colour you’d like to use. Albert Heijn lists Feestmuisjes alongside pink-and-white and blue-and-white variants. Colour alone doesn’t tell you anything about the ingredients or nutritional value.

Should I check for allergens in Muisjes?

Yes. Check the allergen information on the pack for your chosen variant before serving it to guests. The product information reviewed from Albert Heijn and Jumbo lists wheat for the De Ruijter variants mentioned.

How much sugar is in a portion of Muisjes?

The Netherlands Nutrition Centre states that a 15 g portion of Muisjes contains an average of 11.9 g of sugars. For exact nutritional information, check the packaging of the variant you buy.

How should I store Muisjes during an outdoor party?

Keep the pack closed when you’re not serving from it, and store it somewhere dry. Joybuy’s product information for De Ruijter Pink Muisjes also recommends keeping them somewhere cool; follow the instructions on your own pack.