Who is this choice for?

If you’re buying for someone with coeliac disease

For a treat or a bread topping, look for a clear gluten-free statement on the packaging rather than simply checking whether the ingredients list mentions any gluten-containing cereals. The Dutch Coeliac Association points to the term ‘gluten-free’ and the Crossed Grain symbol as useful guides when reading labels.

If you want to choose Fairtrade chocolate

Look for a recognisable Fairtrade label on the chocolate product. If it’s for someone with coeliac disease, you’ll also need to check the gluten-free information on the current packaging.

If you want to serve muisjes on Dutch crispbread

You may want the familiar muisjes shape for a birth or celebration. Albert Heijn lists several De Ruijter muisjes varieties, but the shape alone says nothing about whether an individual pack carries a Fairtrade label or is suitable for someone with coeliac disease.

What should you check when choosing?

If you have coeliac disease, start by checking the gluten-free information on the pack. Then decide whether you’d prefer traditional muisjes or Fairtrade-labelled chocolate sprinkles for your Dutch crispbread: they’re different products, not interchangeable alternatives.

What to consider What to check before buying Who it matters to
Gluten-free statement Look for the Crossed Grain symbol or an explicit ‘gluten-free’ statement on the current packaging; also check the ingredients and warnings. If I’m buying for someone with coeliac disease, I don’t want to rely on the ingredients list alone. Around 46% of consumers prioritise a clear gluten-free statement.
Fairtrade chocolate Check the Fairtrade label and the exact product name on the pack; don’t confuse Fairtrade with another certification. I’m looking for a chocolate topping with a Fairtrade label, while continuing to check the gluten-free information separately. Around 36% of consumers prioritise this Fairtrade preference.
Muisjes shape Check that the product is muisjes rather than chocolate sprinkles, and make sure you also read the gluten-free information before buying. For a Dutch crispbread treat, I want the familiar muisjes shape without skipping the checks for coeliac disease. Around 18% of consumers prioritise this shape.

Common mistakes

  • Assuming a product is gluten-free because no gluten-containing cereals are listed

    An ingredients list that doesn’t mention any gluten-containing cereals doesn’t, by itself, confirm whether cross-contamination may occur during production. That’s why the Dutch Coeliac Association also recommends looking for a gluten-free statement or the Crossed Grain symbol.

    Check the current packaging before buying for someone with coeliac disease. If you’re unsure, ask the manufacturer about the specific product.

  • Treating chocolate sprinkles as the same product as muisjes

    If you want the traditional look on Dutch crispbread, chocolate sprinkles are a different type of product from muisjes.

    Decide whether the muisjes shape matters for the occasion. Describe Fairtrade chocolate sprinkles as an alternative, not as a type of muisjes.

  • Confusing Rainforest Alliance with Fairtrade

    Albert Heijn lists Rainforest Alliance-certified cocoa for De Ruijter Specials Hagelslag Intens Puur. That’s not the same label as Fairtrade.

    Read the exact name of the certification on the packaging of the product you want to buy.

Brands and retailers to consider

Fairtrade Original

Fairtrade Original sells Chocoladehagelslag Puur as a chocolate topping. The manufacturer states that the 380 g pack contains at least 32% cocoa solids.

  • The product information lists the ingredients and states that the product may contain milk.
  • If you’re buying it for someone with coeliac disease, you’ll still need to check the current pack for an explicit gluten-free statement.

De Ruijter

De Ruijter is a good option if you’re looking for traditional muisjes; Albert Heijn lists several varieties.

  • The varieties shown include pink-and-white, blue-and-white and crushed muisjes.
  • Check the Fairtrade and gluten-free labels on each pack. The Rainforest Alliance statement for De Ruijter Specials Hagelslag Intens Puur applies to a different product.

Albert Heijn

Albert Heijn lists De Ruijter varieties in its muisjes category.

  • The category makes it easier to compare different types of muisjes.
  • For Fairtrade and gluten-free information, check the individual product pack rather than relying only on the category listing.

Jumbo

Jumbo has a product page for Fairtrade Original Chocoladehagelslag Puur, 380 g.

  • The product page lists the ingredients and warns that the product may contain milk.
  • That milk warning doesn’t confirm whether the product contains gluten. Check the gluten-free information on the packaging before buying.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Is an ingredients list without wheat, rye or barley enough for someone with coeliac disease?

No. That alone doesn’t confirm that chocolate sprinkles are gluten-free. The Dutch Coeliac Association also recommends looking for the Crossed Grain symbol or an explicit gluten-free statement, so check the current packaging.

Are Fairtrade Original Chocoladehagelslag Puur and muisjes the same?

No. Fairtrade Original Chocoladehagelslag Puur is a type of chocolate sprinkles, while muisjes are a separate product. Choose the style you’d like for your Dutch crispbread and, if you have coeliac disease, check the packaging in either case.

Does Rainforest Alliance-certified cocoa also mean Fairtrade?

No, they’re different labels. Albert Heijn lists Rainforest Alliance-certified cocoa for De Ruijter Specials Hagelslag Intens Puur. If you’re specifically looking for a Fairtrade product, check the certification name on the pack.

How should you store Fairtrade Original Chocoladehagelslag Puur?

Store these chocolate sprinkles in a cool, dry place, following the storage instructions listed by Jumbo. Always follow the directions on the pack you buy.