Who are these options for?

Decorators looking for muisjes

If you want to top beschuit, cupcakes or a homemade Valentine’s Day dessert, you’re probably looking for the familiar shape and aniseed flavour of muisjes. That’s a different choice from chocolate carrying a Fairtrade cocoa claim.

Shoppers checking for Fairtrade cocoa

What matters is exactly what the claim covers on the chocolate product you choose. Chocolate sprinkles can be used as a topping, but they don’t replace the flavour of aniseed muisjes.

Chocolate gift buyers

If you’d rather give a bar than decorate something yourself, check the Fairtrade statement, ingredients and allergen information for the specific variety. The packaging and size will also help you decide whether it’s right for your planned gift.

What should you look for when choosing?

First decide whether you want sprinkles or a bar to give as a gift. If you’re choosing sprinkles, consider whether you’d prefer the aniseed flavour of muisjes or a verifiable Fairtrade cocoa claim.

What to consider What to check before buying Who it matters to
Fairtrade cocoa Read the claim on the exact pack. Does Fairtrade apply to the cocoa as an ingredient, or to the whole product? According to Milieu Centraal, a Fairtrade logo with a white background may identify a certified ingredient only. If Fairtrade cocoa is my main reason for choosing a product, I want to know what the claim applies to before I buy chocolate. Around 42% of consumers put this check first.
Muisjes as sprinkles Check the ingredients and decide whether you want sugar-coated aniseed seeds or chocolate sprinkles. For beschuit or cupcakes I’m decorating myself, I specifically want the look and aniseed flavour of muisjes. Around 33% of consumers say this use as a topping matters most.
Chocolate to give as a gift For the bar you choose, check the size, Fairtrade statement, ingredients and allergen information. If I don’t want to decorate anything myself, I’m looking for a chocolate bar I can give as it is. Around 25% of consumers put this gift option first.

Common mistakes

  • Assuming muisjes and chocolate sprinkles are the same

    The De Ruijter Gestampte muisjes reviewed here are sugar-coated aniseed seeds. Chocolate sprinkles have a different flavour and aren’t a traditional muisjes product.

    If you’re after aniseed flavour and the familiar shape of muisjes, choose those. If you want Fairtrade cocoa, look for a claim on a specific chocolate product.

  • Taking an ingredient claim to mean the whole product is certified

    According to Milieu Centraal, a Fairtrade logo with a white background may apply to a certified ingredient only.

    Read the wording next to the logo. For example, the PLUS chocolate sprinkles reviewed here specifically state Fairtrade Cocoa.

  • Assuming ‘dark’ or ‘vegan’ means allergen-free

    The dark PLUS chocolate sprinkles reviewed here are labelled vegan, but may contain milk and lactose. The milk chocolate variety contains milk and lactose.

    If you have an allergy, check the allergen information on the pack of the variety you’re buying. Don’t rely on the product name alone.

Brands compared

De Ruijter

The Gestampte muisjes reviewed here are sugar-coated aniseed seeds, suitable for toppings such as beschuit and for decorating.

  • A good choice if you specifically want aniseed-flavoured muisjes to sprinkle.
  • This variety isn’t chocolate. Check the allergen information before use, too.

PLUS

According to the product pages, the milk and dark chocolate sprinkles reviewed here carry a Fairtrade Cocoa statement.

  • A chocolate topping with a cocoa claim you can check for each of the varieties reviewed.
  • Chocolate sprinkles aren’t aniseed muisjes. The milk chocolate variety contains milk and lactose; the dark variety may contain them.

Tony's Chocolonely

Tony's Chocolonely suggests its chocolate as a Valentine’s Day gift. For the 50 g dark chocolate bar reviewed here, the brand states that the cocoa and sugar are Fairtrade.

  • A bar is a good option if you’d rather give chocolate than decorate a treat with sprinkles.
  • The claims and allergen information for this dark bar don’t automatically apply to other flavours or sizes.

Chocolate bar at Joybuy

This bar suits anyone choosing chocolate to give or share, rather than muisjes to use as sprinkles. Before buying, read the Fairtrade statement on the current packaging and check that the ingredients and allergens are suitable for the recipient.

Tony's Chocolonely Milk Pecan Caramel Chocolate Bar, 180 g

Tony's Chocolonely Milk Pecan Caramel Chocolate Bar, 180 g

A chocolate bar for anyone who’d rather give chocolate than decorate a treat with muisjes.

Milk chocolate with pecan and caramel; 180 g. Check the Fairtrade claim and allergen information on the current packaging.

View at Joybuy

Frequently asked questions

Are traditional muisjes automatically Fairtrade chocolate?

No. Albert Heijn describes the De Ruijter Gestampte muisjes reviewed here as sugar-coated aniseed seeds. Don’t assume muisjes are chocolate or carry a Fairtrade cocoa claim without checking the statement on the exact packaging.

Does a Fairtrade statement always apply to the whole product?

No, a statement may apply to just one ingredient. According to Milieu Centraal, a Fairtrade logo with a white background may have this more limited meaning, so read the wording next to the logo on the pack you choose.

Can I assume dark chocolate sprinkles are suitable if I want to avoid milk?

No. The dark PLUS chocolate sprinkles reviewed here are labelled vegan, but may contain milk and lactose. If you have a milk allergy, check the allergen information on the packaging of the variety you’re actually buying.

What should I check when buying a chocolate gift for Valentine’s Day?

Check the Fairtrade statement, size, ingredients and allergen information for the exact bar. Tony's Chocolonely states that the cocoa and sugar in its 50 g dark chocolate bar reviewed here are Fairtrade; don’t assume the claim applies to a different variety without checking.