Who is this relevant to?

If you’re looking for a single-serve coffee snack

You want something you can eat straight from an individual pack. The Muisjes products described by Jumbo, Albert Heijn and PLUS are bread toppings or sprinkles in packs that can be shared, not bars.

If you want an aniseed topping

You want to use Muisjes on bread, rusks or yoghurt, and a sharing-size pack suits you. PLUS lists these uses for De Ruijter Muisjes.

If you check ingredients and allergens

You want to know what’s in your chosen variant before using it. For De Ruijter Blauwe and Witte Muisjes, Jumbo lists wheat starch as an ingredient and wheat and cereals containing gluten as allergens.

What should you look for when choosing?

First decide whether you’re looking for a snack you can eat straight away or Muisjes to use as a topping. Then compare the product format and the information on the packaging of the variant you choose.

What to consider What to check when buying Who it matters to
Single serving Check whether you’re buying an individually wrapped, ready-to-eat snack or a sharing pack of bread topping. When I’m having coffee on the go, I want to eat something from a single pack without measuring out a portion. Around 40% of consumers prioritise this kind of single-serve snack.
Aniseed as a topping Choose between regular and crushed Muisjes, and check that the pack suits how you plan to use them on bread, rusks or yoghurt. At home with my coffee, I mainly want to add an aniseed flavour to something I’m already eating, rather than take a bar with me. Around 30% of consumers prioritise using it as a topping.
Ingredients and allergens Read the ingredients list, allergen information and nutritional details for the exact variant, and consider how much you use. If I use Muisjes regularly, I want to know which ingredients and allergens are in my chosen variant. For around 30% of consumers, this is their main concern.

Common mistakes

  • Mistaking Muisjes for a bar

    The products described by Jumbo, Albert Heijn and PLUS are bread toppings or sprinkles in 270 g or 330 g packs. They’re not a substitute for an individually wrapped, ready-to-eat snack.

    If you’re looking for something to take with you, check the product format rather than relying on the name or search term alone.

  • Assuming the allergens are the same for every variant

    For De Ruijter Blauwe and Witte Muisjes, Jumbo lists wheat starch, wheat and cereals containing gluten. This doesn’t automatically tell you what’s on the label of another variant.

    Check the ingredients and allergen information on the packaging of the exact product you’re buying.

  • Treating a topping as a complete breakfast

    PLUS describes Muisjes as a spread or topping for foods such as bread, rusks and yoghurt. Using them this way doesn’t make the topping a complete meal in itself.

    Consider your whole breakfast if you’re adding Muisjes. When choosing breakfast foods, the Netherlands Nutrition Centre advises looking at factors such as wholegrain products and added sugar.

A brand to consider

De Ruijter

Jumbo, Albert Heijn and PLUS list De Ruijter Muisjes in regular and crushed varieties, including 330 g and 270 g packs.

  • PLUS lists bread, rusks and yoghurt as ways to use Muisjes.
  • The products described are sharing packs of bread topping or sprinkles, not individually wrapped bars. Check the ingredients and allergens for each variant.

Products to enjoy with coffee

If you’d rather have biscuits with your coffee than Muisjes, this is a product to consider from a different snack category. Biscuits aren’t Muisjes or a bar.

Lu Scholiertje Milk Chocolate Biscuits, 150 g pack

Lu Scholiertje Milk Chocolate Biscuits 150 g

An option if you’d like chocolate biscuits with your coffee instead of an aniseed topping. This is a 150 g pack of biscuits, not a Muisjes product or a bar.

View at Joybuy

Frequently asked questions

Are Muisjes an individually wrapped bar to have with coffee?

The Muisjes described by Jumbo, Albert Heijn and PLUS aren’t individually wrapped bars. They’re bread toppings or sprinkles in 270 g or 330 g packs. If you want something you can eat straight from a single pack, look in a different snack category.

How can you enjoy Muisjes with your morning coffee?

You can use Muisjes as a topping on bread, rusks or yoghurt. PLUS lists these uses for De Ruijter; choose regular or crushed Muisjes to suit the format you want.

Which allergens are listed for Blauwe and Witte Muisjes?

For De Ruijter Blauwe and Witte Muisjes, Jumbo lists wheat starch as an ingredient and wheat and cereals containing gluten as allergens. Always check the label of the exact variant you’re buying.

Can Muisjes replace a full breakfast?

PLUS describes Muisjes as a spread or topping, not a complete breakfast in themselves. Consider them alongside the rest of what you eat. When choosing breakfast, the Netherlands Nutrition Centre advises paying attention to things such as wholegrain products and limiting added sugar.