Who is this choice relevant to?

Christmas market organisers who want to hand out treats

If you want to offer visitors or people at a stall a piece of chocolate, check whether the contents can be handed out individually. Albert Heijn describes the Merci Gift Box as containing individually wrapped bars, and the Celebrations mix as a sharing pack. Check the label on both if allergens are relevant to the recipients.

Gift-givers looking for a box

If you want to give a chocolate gift rather than loose sweets or a bread topping, check the product category first. Albert Heijn lists chocolate gifts and De Ruijter Muisjes in separate categories.

Buyers for whom allergens are a deciding factor

If you’re buying chocolate for someone who needs to avoid certain allergens, read the ingredients and allergen information on the exact packaging. The ranges reviewed list different allergens, so don’t assume another box or variant has the same ingredients.

What should you look for when choosing?

First decide whether you mean Muisjes as a sweet bread topping or a box of chocolates. If you’re choosing a box of chocolates, then decide whether you want a gift to give as a whole or chocolates to hand out individually.

What to consider What to check when buying Who it matters to
Giving as a gift or handing out Check whether it’s a gift box or sharing pack, and look at the number of pieces and whether they’re individually wrapped. If I want to give chocolate away at the Christmas market, I look for a box whose contents suit the way I plan to hand them out; this would be the main reason for buying for around 40% of consumers.
The right type of product Check whether the description says sweet bread topping, mouse-shaped sweets or chocolate gift. Albert Heijn classifies De Ruijter Muisjes as a sweet bread topping. When I say ‘muisjes’, I might mean a bread topping when I’m actually looking for a chocolate gift; clarity about the type of product would be the main priority for around 30% of consumers.
Allergens Read both the ingredients list and any ‘may contain’ warnings on the packaging you’ve chosen. When I’m taking chocolate for other people, I want to check which allergens are listed; for around 30% of consumers, this check would be the first thing to consider.

Common mistakes

  • Treating Muisjes and boxes of chocolates as the same product

    The name could lead you to a different kind of treat. Albert Heijn classifies De Ruijter Muisjes as a sweet bread topping, chocolate gifts as a separate category and Haribo White Mice as sweets.

    Check the product category and description before deciding which packaging suits your Christmas market plans.

  • Choosing a mixed box without reading the label

    The Merci Gift Box and Celebrations mix reviewed list different allergens. This means you can’t assume an assortment is suitable for every recipient without checking first.

    Read the allergen information on the exact packaging, including any ‘may contain’ warnings.

  • Assuming online product information is definitive

    Ingredients, nutritional values and allergen information can change, as Albert Heijn notes for the products reviewed.

    Use the product description to compare types of chocolate, and read the label on the pack you’ve bought before eating it.

Brands to consider

De Ruijter

A relevant choice if by Muisjes you mean a sweet bread topping. Albert Heijn lists blue and white, pink and white, festive and crushed Muisjes in this category, among others.

  • A recognisable product range if you’re looking for Muisjes as a bread topping.
  • These products are not a substitute for a box of chocolates to give as a complete gift.

Merci

The 400 g Merci Gift Box described by Albert Heijn contains 32 individually wrapped chocolate bars, with milk and dark chocolate varieties. This is a different pack from the Merci Petits box featured below.

  • The individual wrappers mean you can hand out the bars separately from this Gift Box.
  • The listed allergens include milk, hazelnut, almond and soya; check the warnings on the current packaging too.

Celebrations

Albert Heijn describes the Assortment Mix reviewed as a sharing pack containing different types of chocolate.

  • The packaging is well suited to offering chocolate to a group.
  • The mix reviewed lists milk, peanuts, wheat, soya, barley and egg, among other allergens. Read the label before offering it to others.

Boxes of chocolates at Joybuy

These two boxes of chocolates are suitable as gifts for the Christmas market. If you want to give visitors individual portions to take away, check whether the contents of your chosen box are individually wrapped. The packaging of the 400 g Merci Gift Box mentioned above doesn’t tell you anything about the Merci Petits variant below.

Tony's Chocolonely Chocolate Gift Pack 288 g

Tony's Chocolonely Chocolate Gift Pack 288 g

A chocolate gift to give as a box. If you want to hand out the chocolates individually at the Christmas market, check whether they’re individually wrapped, and read the current allergen label for your recipients.

View at Joybuy
Merci Petits Chocolate Collection 125 g

Merci Petits Chocolate Collection 125 g

A box of chocolates you can give as a complete gift. If you want to offer the chocolates individually, check how they’re wrapped first. Also check the current label for allergens.

View at Joybuy

Frequently asked questions

Are De Ruijter Muisjes the same as a box of chocolates?

No. Albert Heijn classifies De Ruijter Muisjes as a sweet bread topping and boxes of chocolates as chocolate gifts. So choose a box of chocolates if you want to give chocolate as a gift, or Muisjes if you’re looking for a bread topping.

What’s practical if I want to hand out chocolate at a Christmas market?

A box of individually wrapped pieces or a sharing pack can be practical when each visitor is taking something away. Albert Heijn lists 32 individually wrapped bars in the 400 g Merci Gift Box and describes the Celebrations mix as a sharing pack. Always check this feature on the exact box you choose.

Where can I check allergens in pre-packed chocolate?

Read the current label on the exact packaging, including the ingredients list and any ‘may contain’ warnings. The Netherlands Food and Consumer Product Safety Authority states that 14 allergens must be listed on the label.

Can I rely on the ingredients listed in an online product description?

Use the online description to compare products, but check the packaging you’ve bought before eating it. For the products reviewed, Albert Heijn notes that ingredients, nutritional values and allergen information can change.