Anyone sharing chocolate at an Easter brunch
An assortment of smaller portions is easy to put out for several guests. If anyone needs to avoid certain ingredients, check the ingredients across the whole mix.
Who is each option right for?
Anyone looking for a chocolate gift
A box of chocolates, pralines or assorted chocolates is a better gift choice than Muisjes, which are used as a bread topping. Choose between a sharing pack and a box that puts presentation first.
Anyone who needs to check ingredients
The appearance of the box alone won’t tell you enough. Compare the ingredients, allergen warnings and any alcohol information for the exact pack you’re planning to buy.
What should you look for when choosing?
First decide whether you’re looking for a bread topping, chocolate to share or a gift. Then check the details of the specific pack: similar boxes may have different contents or fillings.
Muisjes
Choose these if: you want to serve sugar-coated aniseed as a topping for beschuit.
Bear in mind: Muisjes aren’t a chocolate gift; De Ruijter has traditionally associated them with beschuit served to celebrate a birth.
Sharing chocolate assortment
Choose this if: several guests want to share different types of chocolate in smaller portions.
Bear in mind: a mix may combine ingredients and allergens from different types of chocolate.
Box of chocolates or pralines
Choose this if: you want to give a box of chocolates as a gift and are taking the fillings into account.
Bear in mind: ingredients and any alcohol vary by filling and box.
| What to consider | What to check before buying | Who it matters most to |
|---|---|---|
| Product type and sharing | Check whether you’re buying Muisjes, individual chocolates or filled chocolates, and how you plan to serve them. | For a group, I want something I can hand out without first having to divide a box of larger pieces. Around 33% of consumers give this product type top priority. |
| Ingredients and fillings | Read the ingredients and allergen warnings for the exact variety; for filled chocolate, check for alcohol information too. | If a guest needs to avoid certain ingredients, I want to know what’s in every item in the box. For around 25% of consumers, checking this comes first. |
| Suitable pack size | Compare the net weight and, if stated, the number of individual portions. | For a small gift, I want a different quantity than I would for a table with several guests. The right pack size is the first consideration for around 25% of consumers. |
| Certification and season | Look for any certification you want on the chosen pack and confirm whether an Easter edition is available from your shop. | Anyone specifically looking for a certification or an Easter-themed box shouldn’t rely on a general range page. Around 17% of consumers put this requirement first. |
Common mistakes
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Mistaking Muisjes for a box of chocolates
According to De Ruijter’s history, Muisjes are sugar-coated aniseed traditionally eaten on beschuit to celebrate a birth. They serve a different purpose from chocolates or chocolate eggs.
Before you start looking, decide whether you want a topping, something to share or a chocolate gift.
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Assuming a mixed box is suitable for every guest
Each item in an assortment may contain different ingredients. Alcohol can also be a consideration in filled chocolate.
Read the full ingredients and allergen information on the pack you’ve chosen, especially if anyone needs to avoid certain ingredients.
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Assuming an Easter page means the product is in stock
Easter chocolate is seasonal. A product listed on an assortment page may not be available from your shop.
Check local availability shortly before buying. If an Easter edition matters to you, also check that this is stated on the pack being offered.
Brands and shops to consider
De Ruijter
De Ruijter makes Muisjes and Gestampte Muisjes as bread toppings.
- A familiar choice if you’re specifically looking for Muisjes to serve on beschuit.
- Not a direct substitute for a box of chocolates as an Easter gift.
Albert Heijn
Albert Heijn lists chocolate gifts separately from its Easter range, which also includes chocolates and pralines.
- These separate product categories make it easier to look specifically for a gift or Easter chocolate.
- Check whether the specific box is available from your shop.
Jumbo
Jumbo has a category for chocolate gifts, with boxes in different sizes.
- The stated weights make it easier to choose a suitable quantity.
- Not every gift box is an Easter product; check the product type and edition.
PLUS
PLUS stocks, among other things, boxes of pralines and mixed chocolate assortments.
- Product pages with ingredients, allergens and storage advice give you useful details to compare for each box.
- Check the details and availability of the variety you actually want to order.
Lidl
Lidl stocks Favorina seasonal chocolate. Lidl states that this seasonal chocolate is Fairtrade certified.
- If certification matters to you, check the label on the specific Favorina pack.
- This general claim doesn’t tell you whether a particular gift box is available at your local store.
ALDI
ALDI distinguishes its regular chocolate products from its seasonal Easter range.
- You can also look specifically for regular chocolates or truffles outside an Easter theme.
- If you want an Easter edition, check whether the specific product is available.
Chocolate products on Joybuy
These chocolate assortments and gift packs are suited to sharing at an Easter brunch or giving as a chocolate gift. If you specifically want Easter packaging, check the edition of the product you choose.
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Celebrations Chocolate Assorted 385 g
A chocolate assortment for sharing with guests or giving as a gift.
Net weight: 385 g. If you have allergies, check the ingredients and warnings on the pack you choose.
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Tony's Chocolonely Chocolate Gift Pack 288 g
A chocolate gift for anyone looking for variety that can also be shared.
Net weight: 288 g. If the recipient needs to avoid anything, check the ingredients on the pack you choose.
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Merci Petits Chocolate Collection 125 g
A smaller chocolate collection for anyone looking for a gift pack.
Net weight: 125 g. Check the ingredients on the exact pack before giving it to someone with dietary restrictions.
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Milka Chocolate Assortment Party Pack 143 g
A chocolate assortment for putting out on the table and sharing.
Net weight: 143 g. If you have dietary restrictions, check the ingredients and allergen warnings on the pack.
Frequently asked questions
Are Muisjes the same as Easter chocolate?
No. De Ruijter describes Muisjes as sugar-coated aniseed traditionally eaten on beschuit to celebrate a birth. If you’re looking for chocolate to share or give as a gift, choose a suitable chocolate product.
What should I check for allergies in a box of chocolates?
Read the ingredients and allergen warnings on the exact pack, including for assortments with different items. The Netherlands Nutrition Centre advises checking the allergen information; a box may contain several ingredients that are relevant to you.
How should I store chocolates and pralines?
Follow the storage advice on the pack you choose. PLUS’s product information recommends storing one box of pralines in a cool, dry place at 14–18 °C; for another box of chocolates, PLUS recommends storing it in a cool, dry and dark place.
Can I rely on Easter assortments being available outside the Easter season?
Check whether the specific Easter product is available from your shop before counting on it. A regular chocolate gift box may be an alternative if the Easter edition you’re looking for isn’t available.