Who is this choice relevant to?

If you want to start small

If you’re buying muisjes for the first time and don’t expect to use many, the net weight can help you work out how much you’ll have at home.

If you’re buying muisjes for a celebration

For a birth celebration or baby shower, the presentation may guide your choice: pink and white, blue and white, and festive muisjes are different varieties.

If you need to check the label carefully

The crushed muisjes listed by Jumbo and the festive muisjes at PLUS contain wheat starch and list wheat and cereals containing gluten as allergens. Check the packaging of the variety you buy.

What should you look for when buying?

Start with what matters most to you: the quantity, the presentation, or the ingredients and allergens in your chosen variety.

What to consider What should you check? Who is it important to?
Net weight Compare the weight in grams with how much you expect to use; don’t rely on the word ‘mini’. For my first purchase, I want to avoid having a large part of the box left over. For around 40% of consumers, quantity would be the main consideration.
Colour and occasion Check the exact colour variety and whether you’re choosing whole or crushed muisjes. For a celebration, I want a colour that suits the presentation, without confusing that choice with pack size. For around 30% of consumers, the colour theme would come first.
Ingredients and allergens Read the ingredients and highlighted allergens on the packaging of the exact variety. If I need to avoid wheat, I want to know what’s in these muisjes before using them. For around 30% of consumers, checking the label would be the top priority.

Common mistakes

  • Assuming crushed muisjes come in a mini pack

    ‘Crushed’ means the muisjes have been broken up. Jumbo and PLUS list this variety in a 270 g box; PLUS lists festive muisjes in a 330 g box.

    If you want to buy less, compare the net weight in grams rather than using the product’s form as a guide.

  • Choosing based on colour alone

    Pink and white, blue and white, and festive muisjes are different varieties. The colour won’t tell you which ingredients or allergens are listed on the packaging of the exact product.

    Choose the colour you want, then read the label on the product you’re actually buying.

  • Skipping the allergen information because muisjes are a bread topping

    The crushed muisjes listed by Jumbo and the festive muisjes at PLUS contain wheat starch and list wheat and cereals containing gluten as allergens.

    Check the allergen information on the packaging you receive, even if you’ve already looked at the ingredients online.

A relevant brand to consider

De Ruijter

Jumbo, PLUS and Albert Heijn list a range of De Ruijter muisjes, including crushed, coloured and festive varieties.

  • For the crushed and festive varieties listed by Jumbo and PLUS, you can check details including net weight, ingredients and allergens.
  • The 270 g boxes of crushed muisjes and the 330 g boxes of the colour and festive varieties mentioned are standard boxes; ‘crushed’ does not mean the contents are individually portioned.

Muisjes on Joybuy

These blue and white muisjes are an option if you’d like that colour for your occasion. Consider whether the 330 g box suits how much you expect to use, and check the label on the variety you receive.

De Ruijter blue and white muisjes, 330 g

De Ruijter Muisjes blue and white 330 g

For a blue and white presentation when that colour suits your occasion.

  • Net weight: 330 g.
  • Compare the weight with how much you expect to use; before serving, check the ingredients and allergens on the packaging you receive.
View on Joybuy

Frequently asked questions

Is a 270 g box of muisjes a mini pack?

The 270 g boxes of crushed muisjes listed by Jumbo and PLUS contain a box of muisjes, not individual portions. If you’re buying them for the first time and want to avoid leftovers, compare the net weight.

What’s the difference between crushed and regular muisjes?

Crushed muisjes have been broken up; regular coloured muisjes have a different shape and presentation. Choose the form you want to use, then compare the net weight separately.

Which allergens should I check in muisjes?

The crushed muisjes at Jumbo and the festive muisjes at PLUS list wheat and cereals containing gluten. For every variety you buy, check the current ingredients and allergen information on the packaging.

How should I store an opened box of muisjes?

Follow the storage advice on the packaging for your variety. Joybuy’s product information for De Ruijter Pink Muisjes recommends storing them in a cool, dry place and resealing the packaging tightly after opening.

Can I check the label information when ordering online?

According to the Dutch Ondernemersplein, mandatory label information must also be available online for pre-packed foods. When your order arrives, compare it with the packaging of the exact variety, as product information can change.