Which option is right for you?

Breakfast on the go, with no preparation

You’re looking for a single portion you can eat without bread or rusks. Jumbo lists De Ruijter Muisjes as a sweet bread spread in 270 g or 330 g packs, so you’ll need to look for a different type of product if you want a ready-to-eat bar.

Enjoying Muisjes at home or at your destination

You want to use Muisjes as a sweet bread spread and have bread or rusks available. You can then choose the Muisjes variety you like, but you’ll need to provide the base separately.

What should you look for when choosing?

First, decide whether you can take bread or rusks with you and prepare them. Then choose between Muisjes as a spread and a product you can eat straight from the pack.

What to consider What to check before buying Who it matters to
Ready-to-eat portion Check whether the product is individually wrapped and can be eaten without bread, rusks or preparation. If I don’t want to prepare anything on the go, I want to be able to eat one portion straight away. This way of eating would be the top priority for around 50% of consumers.
What makes up your breakfast Check what you’ll eat it with and read the nutritional information for the products you choose. I don’t want my breakfast to consist of just a sweet topping; my choice of bread or breakfast cereal matters too. For around 30% of consumers, what makes up their breakfast would come first.
Muisjes flavour Choose the Muisjes variety you like and make sure you have bread or rusks available. If I specifically want the aniseed flavour, I can prepare a base at home or at my destination. That flavour would be the deciding factor for around 20% of consumers.

Common mistakes

  • Mistaking a pack of Muisjes for a bar

    Jumbo lists De Ruijter Muisjes as a sweet bread spread in 270 g or 330 g packs. A pack like this isn’t the same as a single, individually wrapped, ready-to-eat portion.

    If you need something you can eat without preparation, check the product type before choosing a breakfast product.

  • Forgetting the base of your breakfast

    Muisjes is a bread spread, not a substitute for the bread or rusks you want to put it on. Voedingscentrum lists wholemeal bread and yoghurt with wholegrain breakfast cereal among its breakfast options.

    Decide in advance what you’ll have as a base and whether you can take it with you.

  • Relying on a product page for allergen information

    The Netherlands Food and Consumer Product Safety Authority says that allergen information must appear on the label of prepacked foods. Albert Heijn points out that product information can change.

    If you need to check for allergens, read the current label on the exact pack you’re buying.

Brands to consider

De Ruijter

Jumbo lists De Ruijter Muisjes in its sweet bread spread category.

  • Jumbo lists varieties including Feest Muisjes and gestampte Muisjes.
  • The listed 270 g and 330 g packs aren’t individual bars for a breakfast that needs no preparation.

Joybuy products for a quick breakfast

Related products coming soon.

Frequently asked questions

Can I take the Muisjes products listed with me as a bar?

No. The four De Ruijter products in Jumbo’s Muisjes category are listed as a sweet bread spread in 270 g or 330 g packs, not as individually wrapped bars. If you’re considering another product, check separately whether it’s ready to eat and individually wrapped.

What if I want Muisjes but don’t have much time?

Use Muisjes as a spread if you can prepare bread or rusks in advance. If you need a breakfast you can eat without any preparation, choose a ready-to-eat product and compare the ingredients and nutritional information for the specific options.

How should I store Feest Muisjes?

Jumbo says De Ruijter Feest Muisjes should be stored in a dry place. Also follow the storage and resealing instructions on the pack you’re using.

Where can I check allergens in Muisjes?

Read the current label on the pack you’re buying. The Netherlands Food and Consumer Product Safety Authority says that allergen information for prepacked foods must appear on the label, so don’t rely on a product page alone.