Who is this choice relevant to?

Families decorating bakes together

You’re looking for sprinkles for cupcakes, cake or other bakes. Jumbo and PLUS recommend De Ruijter Muisjes for these uses; before buying, decide whether aniseed suits your recipe.

Families checking ingredients and allergens

If wheat, gluten or other ingredients matter for a child or guest, read the packaging for the exact variety you’ve chosen. Albert Heijn and PLUS list wheat in the Muisjes they describe.

Gift buyers looking for chocolate

You want a chocolate gift, not sprinkles for a bake. The Muisjes described by Albert Heijn and Jumbo are sugared aniseed; choose a separate chocolate product for this purpose.

What should you consider when choosing?

First decide whether the product is for decorating a bake or giving as a gift. Then check the ingredients and what children can and can’t eat while baking.

What to consider What to check before buying Who is this important for?
Decoration Are you looking for sprinkles for cupcakes or cake, and does aniseed suit the recipe? When decorating a bake with children, I want a topping that suits what we’re making. Around 31% of consumers put decoration first.
Chocolate gift Check that you’re buying chocolate and that the contents and packaging are right for the gift. If you want to give chocolate, Muisjes sprinkles aren’t the gift you’re looking for. Around 31% of consumers put a chocolate gift first.
Ingredients Read the ingredients and allergen information on the packaging you’ve chosen, especially if wheat or gluten matters. If not everyone can eat the same ingredients, I want to know what’s in the product before sharing it. Around 23% of consumers give this check top priority.
Baking with children Does the recipe use raw egg or flour? If so, don’t let children taste the raw batter or dough. When baking with young children, I want to keep decorating separate from tasting raw batter. Around 15% of consumers put this approach first.

Common mistakes

  • Mistaking Muisjes for a box of chocolates

    The Muisjes described by Albert Heijn and Jumbo are sugared aniseed. They can decorate a bake, but they don’t contain the chocolate you’d expect from a chocolate gift.

    Decide what matters most before buying. If you’re looking for a chocolate gift, choose a separate product and check its contents and packaging.

  • Skipping the label when choosing a different colour

    Ingredients can vary between products. Albert Heijn and PLUS list wheat in the Muisjes they describe, including the blue and white varieties.

    Read the ingredients and allergen information on every pack you choose, even if you’ve used a different variety before.

  • Letting children taste raw batter

    According to the Voedingscentrum, raw batter or dough containing egg or flour may contain harmful bacteria; young children are particularly vulnerable.

    Don’t let children taste raw batter or dough. Bake your treats thoroughly before decorating them together, and wash your hands before and after preparation.

Brands and retailers to consider

De Ruijter is the brand of the Muisjes described here. Albert Heijn, Jumbo and PLUS are retailers with product information; their inclusion here doesn’t mean every store stocks these products.

De Ruijter

Brand behind products including Feestmuisjes, Gestampte Muisjes and different colour varieties.

  • Jumbo and PLUS describe uses such as a topping for cupcakes, cake and other bakes.
  • These Muisjes aren’t a box of chocolates. Check the ingredients and allergens for each variety.

Albert Heijn

Retailer with a product page for De Ruijter Feestmuisjes, 330 g.

  • The product information can help you check ingredients and allergens before buying.
  • Albert Heijn is the retailer here, not a separate Muisjes brand. Check the packaging before use, too.

Jumbo

Retailer with product information about several varieties of De Ruijter Muisjes.

  • The varieties described differ in colour or are crushed.
  • Check which variety you can actually buy and read the label on that pack.

PLUS

Retailer with product pages for products including De Ruijter Gestampte Muisjes and blue and white Muisjes.

  • The product pages describe how to use them on bakes and list the ingredients.
  • Sprinkles for bakes aren’t a substitute for a chocolate gift; also check the label for the variety you’ve chosen.

Joybuy products for both purposes

For decorating together, we’ve included a variety of Muisjes; for a separate chocolate gift, there are two chocolate products. Choose according to what you need and check the packaging and allergens for each product.

De Ruijter Pink Muisjes, 330 g

De Ruijter Pink Muisjes 330 g

A good choice if you’re looking for Muisjes to decorate a bake together, but not if you want to give chocolate as a gift.

Contents: 330 g. Check the ingredients and allergens on the packaging, especially if wheat or gluten matters.

View on Joybuy
Merci Petits Chocolate Collection, 125 g

Merci Petits Chocolate Collection 125 g

A chocolate option if you’re looking for a gift rather than Muisjes to decorate a bake.

Contents: 125 g. Check that the packaging suits the gift you have in mind, and read the ingredients and allergen information before sharing.

View on Joybuy
Tony's Chocolonely Chocolate Gift Pack, 288 g

Tony's Chocolonely Chocolate Gift Pack 288 g

A gift pack of chocolate for someone you want to treat, rather than Muisjes sprinkles for cupcakes or cake.

Contents: 288 g. Read the ingredients and allergen information on the packaging before sharing.

View on Joybuy

Frequently asked questions

Are Muisjes the same as chocolate?

No. Albert Heijn describes the De Ruijter Muisjes featured here as sugared aniseed. For a chocolate gift, you’ll need a separate chocolate product.

Which allergens should I check in Muisjes?

At the very least, check whether the variety you’ve chosen contains wheat or gluten: Albert Heijn and PLUS list these in the products they describe. Read the full allergen information on the current packaging, even if you’re choosing a different colour variety.

Can children taste raw batter while baking?

Don’t let children taste raw batter or dough containing egg or flour. The Voedingscentrum warns about harmful bacteria and says young children are particularly vulnerable; bake your treats thoroughly before decorating them.

How should I store Muisjes?

Store them in a dry place, following the instructions on the packaging you’ve chosen. Check the use-by or best-before date on the pack before using the Muisjes, too.