Who are Muisjes for?

Anyone organising a new baby celebration or party

You're looking for a colour to suit the occasion and a pack that will cover rusks or treats for several people.

Anyone looking for a sweet topping

You want to add Muisjes to bread, rusks or yoghurt, and choose between whole seeds and the finer crushed variety.

Anyone who is really looking for a small snack

You want something to take with you when picking up chips. If so, look out for the difference between an individual snack bar and a box of Muisjes to sprinkle.

What should you look for when choosing?

First decide whether you need a snack bar or sprinkles. Colour, texture and label information only come into play if you're choosing Muisjes to sprinkle.

What to consider What to check before buying Who it's relevant to
Colour and occasion Choose between pink and white, blue and white, and the multicoloured Feestmuisjes. If I'm preparing rusks for a new baby celebration or party, I want the colour to suit the occasion; around 39% of consumers would put colour choice first.
Sprinkle texture Compare whole Muisjes with the finer crushed variety. On bread or in yoghurt, I want to choose how coarse the sprinkles are; around 23% of consumers would consider the texture most important.
Packaging format Check whether you're looking for an individual bar or a 270 g or 330 g box of sprinkles. If I'm looking for a bar for myself when picking up chips, I don't want to take home a box of sprinkles. For around 23% of consumers, the packaging format would be the deciding factor.
Label information Read the ingredients and allergen information; compare sugars per 100 g if that's important to your choice. If I'm watching my wheat intake or want to compare nutritional information, I check the packaging first; around 15% of consumers would start by considering this information.

Common mistakes

  • Thinking Muisjes are a snack bar

    The varieties listed in the product information from Albert Heijn, Jumbo and PLUS are sprinkles sold in 270 g or 330 g boxes. They aren't the individual bar you might have in mind for when you're out and about.

    If you're looking for an individually wrapped bar, browse the snack category rather than the Muisjes range.

  • Choosing by colour alone

    Colour can help you match a party theme, but it doesn't tell you whether you'll get whole seeds or finer sprinkles. PLUS describes Gestampte Muisjes as a variety for use on bread, rusks and yoghurt, among other things.

    First decide what you want to use the Muisjes on, then choose your preferred texture and colour.

  • Skipping the label because it's a topping

    Albert Heijn lists wheat starch in its pink and white Muisjes and Feestmuisjes; PLUS lists wheat and cereals containing gluten in its blue and white variety. Sugar is also included in the ingredients lists for the varieties described by Albert Heijn.

    Check the ingredients, allergen information and nutrition details on the pack you buy.

A relevant brand to consider

De Ruijter

Product information from Albert Heijn, Jumbo and PLUS describes De Ruijter's pink and white, blue and white, festive and crushed Muisjes.

  • The varieties mentioned give you a choice of colours and between whole and crushed seeds.
  • The 270 g and 330 g packs mentioned aren't individual snack bars.

Muisjes on Joybuy

Related products coming soon.

Frequently asked questions

Are Muisjes an individual bar to take with you?

No. The Muisjes in the product information from Albert Heijn, Jumbo and PLUS are aniseed sprinkles sold in 270 g or 330 g boxes, not individually wrapped bars. If you're looking for something small to take with you when picking up chips, check whether you actually mean a snack bar.

Which variety should I choose if I don't want a pink and white or blue and white colour theme?

Feestmuisjes are the multicoloured option if you want to sprinkle Muisjes without choosing pink and white or blue and white. Albert Heijn lists this variety in a 330 g box; check the packaging if ingredients or allergens are also important to your choice.

What should I look for if I need to avoid wheat or gluten?

Check the current label for the specific variety before choosing Muisjes. Albert Heijn lists wheat starch in its pink and white Muisjes and Feestmuisjes; PLUS lists wheat and cereals containing gluten in its blue and white variety.

Where can I find the storage instructions and best-before date?

Check the pack you buy for storage instructions and the best-before date. That way, you'll have the information for the specific box you have.