Start by deciding what you want to avoid: added sugars, sweeteners as well, or simply a high overall sugar content. These priorities won’t necessarily lead you to the same crunchy muesli. Compare the ingredients and sugars per 100 g, and check the allergens on the variant you choose.
Who is this distinction important for?
Breakfast lovers who also want to avoid sweeteners
They’re looking for crunchy muesli with neither added sugars nor sweeteners. Check both claims and the ingredients list: Albert Heijn and Jumbo describe Quaker Cruesli Zero Sugar Added Naturel as containing neither, but with naturally occurring sugars.
Shoppers who mainly compare sugars per 100 g
They check the ‘of which sugars’ line and decide separately whether sweeteners suit their preferences. According to Albert Heijn, AH Krokante muesli noten 0% suiker contains 1.3 g sugars and 17 g polyols per 100 g; the ingredients include maltitols.
Breakfast lovers who keep an eye on fibre or protein
They want to compare nutritional values as well as the sugar information. Jumbo lists 24.0 g protein and 19.1 g fibre per 100 g for Jumbo's Crunchy Muesli Proteïne. Wheat and nuts are also relevant when choosing this variant.
What should you look for when choosing?
First decide whether you want to avoid added sugars, sweeteners or simply high total sugars. Then compare the nutritional values on the same basis and read the allergen information for the exact variant.
| What to look for | What to check before buying | Who it matters to |
| Sugar information |
Compare the claim and the ‘of which sugars’ line per 100 g; ‘no added sugars’ does not mean there are no sugars at all. |
If I want to avoid added sugar, I don’t want to assume by mistake that my muesli contains no sugars at all. This distinction is a priority for around 36% of consumers. |
| Sweeteners |
Check the ingredients list separately for sweeteners, including maltitols. |
A low sugar figure isn’t enough for me if I also want to avoid sweeteners. Avoiding sweeteners is the most important requirement for around 29% of consumers. |
| Fibre and protein |
Compare fibre and protein per 100 g, then consider how much you use. |
When I have muesli for breakfast, I want to know how much fibre or protein is in the portion I choose. These nutritional values take priority for around 21% of consumers. |
| Nuts and gluten |
Check the allergen declaration and any ‘may contain’ warning on the pack you’ve chosen. |
I want to be able to choose nuts or avoid certain ingredients, regardless of what the front of the pack says about sugar. This choice of ingredients is decisive for around 14% of consumers. |
Common mistakes
-
Reading ‘no added sugars’ as ‘sugar-free’
A product with this claim may still contain naturally occurring sugars. For example, Jumbo lists 3.7 g sugars per 100 g for Quaker Cruesli Zero Sugar Added Naturel.
Use the claim as a first filter, then compare the ‘of which sugars’ figure per 100 g in the nutrition table.
-
Assuming a low sugar figure means there are no sweeteners
According to Albert Heijn, AH Krokante muesli noten 0% suiker contains 1.3 g sugars and 17 g polyols per 100 g. The product contains maltitols; Albert Heijn warns that excessive consumption may have a laxative effect.
If you want to avoid sweeteners, check the ingredients list rather than looking only at the sugar figure.
-
Assuming the allergens are the same as in another variant
The crunchy muesli variants mentioned have different ingredients. For example, Quaker Naturel contains oats and wheat and, according to the product information, may contain milk and nuts.
Check the allergen declaration and ‘may contain’ warning for the exact flavour and pack you choose.
-
Comparing serving values directly
Product pages don’t always use the same serving size: Jumbo's Crunchy Muesli Proteïne also gives values for a 30 g serving, while a 45 g serving is listed for Quaker Naturel.
Compare nutritional values per 100 g first, then consider what they mean for your serving.
Brands and product ranges compared
Quaker Cruesli
The Zero Sugar Added range includes crunchy variants for anyone who also wants to keep an eye on sweeteners. Check Naturel, Noten and Appel, Pecan & Kaneel against their individual labels.
- Albert Heijn and Jumbo describe Naturel as containing neither added sugars nor sweeteners; Albert Heijn also notes that it contains naturally occurring sugars.
- Naturel contains oats and wheat and may contain milk and nuts. Don’t assume this allergen information applies to other flavours without checking.
Albert Heijn
AH Krokante muesli noten 0% suiker is a specific nut variant for anyone comparing total sugar content who isn’t ruling out sweeteners.
- Albert Heijn lists 1.3 g sugars and 0 g added sugars per 100 g for this variant.
- The same variant contains maltitols and lists 17 g polyols per 100 g. Albert Heijn warns that excessive consumption may have a laxative effect.
Jumbo
Jumbo's Crunchy Muesli Noten and Proteïne offer different points of comparison within crunchy muesli with no added sugars.
- Per 100 g, Jumbo lists 2.6 g sugars and 21.1 g fibre for Noten; for Proteïne, it lists 2.6 g sugars, 19.1 g fibre and 24.0 g protein.
- Both variants mentioned contain gluten and nuts; the Proteïne variant contains wheat protein. Don’t assume these values apply to the whole Jumbo range.
Crunchy muesli at Joybuy
These Quaker Cruesli variants are worth considering if you’re looking for crunchy muesli for a sweet breakfast. First choose your preferred flavour or combination of ingredients, then check the current pack for information about added sugars and sweeteners, nutritional values and allergens.
No image available
Quaker Zs Cruesli Natural 400 g
This Natural variant is worth considering if you’re looking for crunchy muesli for a sweet breakfast. Check the pack separately for information about sugars and sweeteners, as well as allergens.
View at Joybuy
No image available
Quaker Zs Cruesli Nuts & Seeds 400 g
If you’re looking for a variant with nuts and seeds, compare this Nuts & Seeds version. If you have a nut allergy, check the allergen declaration on this pack, and assess sugars and sweeteners separately.
View at Joybuy
No image available
Quaker Cruesli Zero Sugar Added Strawberry & Peach 400 g
Strawberry & Peach is worth considering if you want to compare a fruit-flavoured option for a sweet breakfast. Check the ‘of which sugars’ figure per 100 g on the current pack before comparing it with other variants.
View at Joybuy
No image available
Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon 400 g
This version is worth comparing if you’re looking for apple, pecan and cinnamon in your muesli. As it contains pecans, check the allergen declaration; compare the sugars per 100 g on the pack.
View at Joybuy
No image available
Quaker Cruesli Nuts Zero Sugar 400 g
This Nuts variant is worth comparing if nuts suit your sweet breakfast. Even with ‘Zero Sugar’ in the name, check the nutrition table: the product name alone doesn’t tell you how much total sugar a serving contains.
View at Joybuy
Frequently asked questions
Does ‘no added sugars’ mean the same as sugar-free?
No. Muesli with no added sugars can still contain naturally occurring sugars. So, as well as checking the claim on the front, look at the ‘of which sugars’ line in the nutrition table.
How can I find muesli with neither added sugars nor sweeteners?
Check both claims and read the ingredients list for the variant you’ve chosen. Albert Heijn and Jumbo describe Quaker Cruesli Zero Sugar Added Naturel as containing neither; according to Albert Heijn, AH Krokante muesli noten 0% suiker contains maltitols.
If I have a nut or gluten allergy, can I rely on the sugar information?
No. The sugar information doesn’t tell you which allergens the muesli contains. Before choosing, read the allergen declaration and any ‘may contain’ warning for the exact flavour and pack.
Why should I check the pack if I’ve already looked at the product online?
The pack is where you can check the information for the variant you’ve chosen. Albert Heijn points out that ingredients, nutritional values and allergy information may change; this is especially important if you avoid sweeteners or allergens.