What should you look for when choosing?
First decide whether your priority is measuring out one bowl, comparing ingredients or finding a crunchy option. Then check the ingredients and allergens on the pack you’re actually buying.
| What to consider | What should you check? | Who is this most important for? |
| Portion size and storage |
Check the portion size and storage instructions; seal an opened pack as directed. |
When I’m having breakfast alone, I want to measure out one bowl and save the rest for later. Portion control would be the first consideration for around 40% of consumers. |
| Ingredients |
Compare ingredients, sugars, fibre and salt per 100 g; also consider your own portion. |
I want to know which grains and other ingredients I’m spooning into my bowl, not just what’s on the front of the pack. Around 30% of consumers would prioritise ingredients. |
| Texture and flavour |
Choose between muesli and crunchy cruesli, and compare the ingredients in the variant you want. |
For my weekend breakfast, a crunchy mix matters more to me than plain muesli. This preference would determine the choice for around 20% of consumers. |
| Allergens |
Read the ingredients, allergen information and any warning on the label for the exact variant. |
If I need to avoid certain ingredients, I don’t want to rely on the product name. Checking allergens would be the main purchasing consideration for around 10% of consumers. |
Crunchy options on Joybuy
These Quaker Cruesli variants are for anyone looking for a crunchy breakfast bowl and wanting to portion it themselves from a 400 g pack. The product cards don’t replace checking the label, especially if you have an allergy.
Image unavailable
Quaker Zs Cruesli Natural 400 g
A natural variant for anyone who wants to measure out a bowl of cruesli. The pack contains 400 g; check the portion size and allergens on the pack.
View on Joybuy
Image unavailable
Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon 400 g
An apple, pecan and cinnamon variant for anyone who wants a different flavour from natural and likes to portion it themselves. The pack contains 400 g; check the ingredients and allergens for this variant.
View on Joybuy
Image unavailable
Quaker Cruesli Zero Sugar Added Strawberry & Peach 400 g
A strawberry and peach variant for anyone who wants to pour themselves a bowl of crunchy cruesli. The pack contains 400 g; read the nutritional information and check the allergen details before buying.
View on Joybuy
Image unavailable
Quaker Cruesli Nuts Zero Sugar 400 g
A nut variant for anyone who likes that flavour and wants to measure out a breakfast bowl themselves. The pack contains 400 g; if you have a nut allergy, check the full label for this variant.
View on Joybuy
Image unavailable
Quaker Cruesli Choco Zero Sugar 400 g
A chocolate variant for anyone who wants that flavour at the weekend and likes to portion it themselves. The pack contains 400 g; check the nutritional information and allergens on the pack.
View on Joybuy
Frequently asked questions
How much muesli should I serve for one breakfast?
Use the portion size on your pack as a guide when measuring out one bowl. Albert Heijn lists 40 g for the muesli reviewed, while Quaker lists 45 g for the Natural Cruesli reviewed; these aren’t standard amounts for every variant.
Does ‘no added sugar’ mean there’s no sugar in it?
No, the product may still contain naturally occurring sugars. Check ‘of which sugars’ in the nutritional information for the exact variant, and compare products on the same basis, for example per 100 g.
How should I store muesli for another weekend?
Follow the storage instructions on the pack and seal it properly after serving. For the AH muesli reviewed, Albert Heijn recommends storing it in a cool, dark and dry place.
Where can I check the allergens in packaged muesli?
Read the ingredients list, highlighted allergens and any ‘may contain’ statement on the current label for the exact variant. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on labels; don’t rely only on the product name or another flavour in the same range.
Can I choose Brinta instead of muesli?
Yes, if you’d rather make a soft grain porridge than eat a bowl of muesli. The Brinta Wholegrain breakfast cereal described by Jumbo is made from wholemeal wheat flour and salt, contains wheat and isn’t crunchy muesli.