Who is this for?

Weekly shoppers stocking up

Households planning several breakfasts in advance and weighing up one large pack against several smaller ones.

Label checkers

Shoppers comparing sugar, fibre, ingredients and allergens as well as pack size. The Netherlands Nutrition Centre recommends checking the nutrition information on the label.

Households that prefer a crunchy texture

Families who deliberately choose crunchy muesli or Cruesli and want to know whether stocking up on that type suits their breakfast routine.

What should you consider?

Before stocking up for the week, first decide which muesli your household wants to eat. Then check how the quantity is divided between packs and compare the labels of the remaining options.

What to consider What to check when buying Who is it most relevant to?
Quantity for the week Check the total quantity and whether it comes in one pack or is split across a multipack. I want to stock up for several breakfasts and know how the supply is packaged. Around 42% of consumers prioritise having the right amount for the week.
Ingredients and nutrition Compare sugar and fibre per 100 g, and check the ingredients list and allergen information. When choosing muesli for my household, I want to weigh up the ingredients and nutrition against our preferences. This is the most important factor for around 33% of consumers.
Plain or crunchy Choose the type you prefer and check which flavour is in the pack. My household prefers crunchy to plain muesli, so that preference determines which supply we buy. Around 25% of consumers prioritise crunchy muesli.

Common mistakes

  • Treating plain and crunchy muesli as the same product

    The type of muesli affects what you serve at the table. The Netherlands Nutrition Centre also notes that sugar, honey or chocolate, for example, may be added to crunchy muesli or cruesli.

    First choose the type you want. Then compare the ingredients and nutrition information per 100 g for the options you have left.

  • Choosing a nut mix without checking the label

    The product description for Quaker Cruesli Zero Sugar Added Nuts & Seeds lists hazelnuts and almonds. If you have an allergy, the name of a flavour is no substitute for checking the allergen information.

    Check the current packaging before buying a nut or seed variety for someone with an allergy.

Brands to consider

These brands offer examples of different product types; their inclusion here does not indicate whether a specific variety is available at Joybuy.

Jumbo

Supermarket own-brand options include Jumbo Muesli Naturel 1 kg and Jumbo Crunchy Muesli 1 kg.

  • Both plain and crunchy muesli are available in a 1 kg pack.
  • The products differ, so compare the ingredients and nutrition information for each variety.

Quaker Cruesli

Crunchy breakfast cereals, including Quaker Cruesli Zero Sugar Added Nuts & Seeds in a 720 g pack.

  • The Nuts & Seeds variety is an option if you’re specifically looking for a crunchy mix with nuts and seeds.
  • The product description lists hazelnuts and almonds; check the current allergen information.

Albert Heijn

The online range includes AH Volkoren muesli naturel, as well as other muesli and granola products.

  • AH Volkoren muesli naturel is a useful option to consider if you’re looking for plain muesli.
  • Granola and plain muesli are different types of product, so don’t judge them by category name alone.

Brinta

Brinta Volkoren graanontbijt is a different type of breakfast product from plain or crunchy muesli.

  • Worth considering if you’re actually looking for a grain-based breakfast rather than muesli.
  • Decide how you want to prepare and eat your breakfast before comparing it with muesli.

Products for your weekly supply

These Joybuy products are crunchy varieties: two multipacks containing six packs each, and one 400 g single pack. Choose based on the type and quantity you want, and check the current label before buying.

Holie's Crunchy Muesli Protein Nuts, six 400 g packs

Holie's Crunchy Muesli Protein Nuts, 6 × 400 g

For anyone who wants crunchy muesli with a nut variety split across several packs. The multipack contains six 400 g packs.

If you have an allergy, check the current ingredients and allergen information. Compare the nutritional values on the packaging before using them to guide your choice.

View at Joybuy
Holie's Crunchy Muesli Protein Chocolate, six 400 g packs

Holie's Crunchy Muesli Protein Chocolate, 6 × 400 g

For households looking for a chocolate-flavoured crunchy muesli and wanting to stock up on several packs at once. The multipack contains six 400 g packs.

If the ingredients affect your choice, check the current ingredients, nutrition information and allergen information.

View at Joybuy
Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon, 400 g

Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon, 400 g

For anyone who wants to choose this crunchy apple, pecan and cinnamon variety without buying a multipack. This is one 400 g pack.

Check the current ingredients, nutrition information and allergen information; the product name alone doesn’t tell you everything on the label.

View at Joybuy

Frequently asked questions

Is a multipack more convenient for my weekly shop than one large pack?

A multipack works well if you want to split your supply across individual packs; one large pack is a good choice if you’d rather buy a single pack. Check the total quantity and type of muesli so you’re comparing like with like.

Does ‘Zero Sugar Added’ tell me enough about the ingredients in Cruesli?

No, the name doesn’t tell you everything about the ingredients. Compare the ingredients and nutrition information per 100 g on the current packaging with the other varieties you’re considering.

What should I look out for if someone at home has a nut allergy?

Check the current allergen information for the specific muesli before buying. The Netherlands Food and Consumer Product Safety Authority stresses that allergens must be clearly listed on the label, so don’t rely on the product name or flavour alone.

Can I stock up on Brinta instead of muesli for the week?

You can if you’re looking for a grain-based breakfast, but Brinta Volkoren graanontbijt is not the same type of product as plain or crunchy muesli. First decide how you want to prepare and eat your breakfast, then compare the packs that suit you.