Which requirement matters to you?

For shoppers with a strict sugar-free requirement

If sugar-free is a must for your gift, check the amount of sugars per 100 g. Under the annex to EU Regulation (EC) No 1924/2006, a product labelled ‘sugar-free’ must contain no more than 0.5 g of sugars per 100 g.

For sugar-conscious coffee-time treat givers

If you want to give a familiar stroopwafel and reduced sugar is enough, compare the amounts of sugars, carbohydrates and energy per 100 g. Check the serving size on the packaging too.

For shoppers with another dietary restriction

If gluten or certain allergens matter too, check each requirement separately. A gluten-free stroopwafel is not automatically low in sugar or sugar-free.

What should you look for when choosing?

First, decide whether sugar-free is a must or whether reduced sugar will do. Then check for any allergens and review the nutrition information on the packaging you plan to buy.

What to consider What to check before buying Who it matters to
Truly sugar-free Check ‘of which sugars’ per 100 g: under EU Regulation (EC) No 1924/2006, the sugar-free claim means no more than 0.5 g per 100 g. If sugar-free is a must for the recipient, I don’t want to rely on the words ‘reduced sugar’. Around 50% of consumers say that sugar-free is their priority.
Reduced sugar Compare sugars, carbohydrates and energy per 100 g, and check the serving size too. For a coffee-time treat, I want to be able to choose a stroopwafel with reduced sugar when that’s enough, without calling it sugar-free. Reduced sugar is the main preference for around 40% of consumers.
Gluten and allergens Read the ingredients and allergen information on the current packaging; assess any gluten-free claim separately from the amount of sugars. If the recipient also needs to avoid certain ingredients, I want to make sure I don’t focus only on sugar. For around 10% of consumers, this additional restriction takes priority.

Common pitfalls

  • Confusing ‘reduced sugar’ with ‘sugar-free’

    Albert Heijn lists 23 g of sugars per 100 g for its reduced-sugar butter stroopwafels. That’s above the sugar-free limit of no more than 0.5 g per 100 g under EU Regulation (EC) No 1924/2006.

    If sugar-free is a strict requirement, check the ‘of which sugars’ line in the nutrition information, not just the wording on the front of the pack.

  • Mistaking an old product listing for a current option

    Albert Heijn marks its listing for the 150 g Céréal Low Sugar Stroopwafels as ‘discontinued’. A listing for a different pack at Carrefour Belgium tells you nothing about the availability or nutritional value of that Dutch version.

    Check which pack is actually available from the retailer and read the nutrition information on that pack.

  • Confusing gluten-free with low sugar

    According to their product pages, Jumbo Lekker Vrij and PLUS gluten-free stroopwafels contain 42.4 g and 41.13 g of sugars per 100 g respectively.

    Decide which product requirement matters most and check gluten and sugars separately on the packaging.

  • Looking only at the sugar content

    Albert Heijn’s reduced-sugar stroopwafels also list milk, cereals containing gluten and soya. A lower sugar content doesn’t remove the need to check for allergens.

    For a Mother’s Day breakfast or coffee break, read the full ingredients and allergen information on the pack you choose.

Brands and product ranges compared

These product ranges show why ‘reduced sugar’, ‘low sugar’ and ‘gluten-free’ each call for a different check.

Albert Heijn

AH Butter Reduced Sugar Stroopwafels are an option if reduced sugar is enough, but not if you need a sugar-free product.

  • According to Albert Heijn, they contain 32% less sugar than AH Butter Stroopwafels.
  • Albert Heijn lists 23 g of sugars per 100 g, as well as milk, cereals containing gluten and soya.

Céréal

The low-sugar stroopwafels we looked at require you to check the exact pack and current retailer.

  • Albert Heijn describes the 150 g version as low sugar and says it contains 65% less sugars than a regular stroopwafel.
  • Albert Heijn marks that version as ‘discontinued’. Carrefour Belgium lists 13 g of sugars per 100 g for a different 175 g pack; don’t use that figure for the Dutch version.

Jumbo Lekker Vrij

The stroopwafels we looked at are designed as a gluten-free option, not a sugar-free one.

  • Jumbo labels Lekker Vrij van Gluten Stroop Wafels as gluten-free and displays the Crossed Grain trademark.
  • Jumbo lists 42.4 g of sugars per 100 g, as well as egg and lupin; the product may also contain nuts and sesame.

Daelmans

Regular Daelmans stroopwafels are only relevant if the recipient doesn’t need a sugar-free option.

  • PLUS lists the original Daelmans stroopwafels as a regular variety.
  • According to PLUS, these stroopwafels contain 38 g of sugars per 100 g, as well as wheat, soya and milk.

PLUS

The PLUS range we looked at includes regular stroopwafels and a separate gluten-free variety.

  • PLUS describes its own 240 g stroopwafels as gluten-free.
  • PLUS lists 41.13 g of sugars per 100 g for this gluten-free variety; here, gluten-free is no substitute for sugar-free.

Stroopwafels on Joybuy

Related products coming soon.

Frequently asked questions

When can a stroopwafel be called sugar-free?

Under the annex to EU Regulation (EC) No 1924/2006, a solid food can contain no more than 0.5 g of sugars per 100 g to be labelled sugar-free. So check the nutrition information per 100 g: ‘reduced sugar’ does not mean the same thing.

Are AH Butter Reduced Sugar Stroopwafels sugar-free?

No. Albert Heijn lists 23 g of sugars per 100 g for these stroopwafels. They’re only suitable if reduced sugar is enough for the recipient.

Can I choose a gluten-free stroopwafel without checking anything else?

No. Check the other allergens and the amount of sugars too, if these matter to the recipient. Jumbo lists egg and lupin, possible traces of nuts and sesame, and 42.4 g of sugars per 100 g for its Lekker Vrij van Gluten Stroop Wafels.