Who are these options for?

A small brunch group

For one to four people, you’ll want to match the number of croissants to what everyone will eat. An individual roll or a small pack may be more practical than a large pack; a half loaf only makes sense if you also want to serve bread.

If you want to serve warm croissants

If you want to bake them shortly before breakfast, the equipment you need, preparation time and storage instructions will determine whether a bake-at-home product fits your plans.

If you’re comparing ingredients and nutritional information

If you have allergies or specific product preferences, check the label on the exact variant. If you also want to serve bread, you can check the nutritional information for a half loaf of wholemeal or brown bread.

What should you look for when choosing?

First decide how many croissants you want to serve and whether you also need bread. Then choose between croissants that are ready to serve and those you bake at home, and read the label on your chosen variant before buying.

What to consider What to check before buying Who is this important for?
Quantity and leftovers Count the people you’re serving and compare individual croissants with the number in each pack. Only add a half loaf if you also want to serve that bread. For a small group, I don’t want to buy more rolls than we’ll eat. Around 40% of consumers make reducing leftovers their priority.
When you’re serving them Check whether the croissants are ready to serve or need preparing, and read the time, temperature and storage instructions. If I want to serve warm croissants at a set time, baking them needs to fit into my morning. Around 30% of consumers prioritise when they’ll be served.
Ingredients and nutritional information Read the allergens and ingredients on the exact pack. Compare the nutritional information for the croissants and any extra bread per 100 g and per serving. I want to know what I’m serving my guests and whether a variant suits their product preferences. For around 30% of consumers, the ingredients and nutritional information are their first consideration.

Common mistakes

  • Choosing a large pack without counting the portions

    A multipack may contain more croissants than you want to serve at a small breakfast. Jumbo lists packs of four and six, among others; ALDI also offers individual butter croissants.

    Work out how many rolls you need before choosing a pack. Count a half loaf separately as an addition, not as a croissant portion.

  • Treating bake-at-home croissants as ready to serve

    Bake-at-home products need preparation time and suitable equipment. Albert Heijn also says its fresh croissant dough must be prepared straight after opening.

    Read the preparation and storage instructions for your chosen product, and plan your baking around breakfast.

  • Assuming you know what’s inside from the product name

    Ingredients vary by variant. According to PLUS product information, its butter croissants contain wheat, spelt and milk, among other ingredients; Albert Heijn describes its fresh original croissant dough as vegan.

    If you have allergies or specific product preferences, always check the label on the exact pack.

  • Assuming every roll contains iodised salt

    The Netherlands Food and Consumer Product Safety Authority explains that iodine may be present in bakery products through baker’s salt. This doesn’t mean that every croissant or loaf contains it.

    If iodised salt is relevant to your choice, check the ingredients list for the specific product.

Brands to consider

Albert Heijn

A useful place to start if you’re choosing between croissant dough and frozen croissants.

  • The product page for AH Verse original croissants lists dough for six portions and a baking time of 12–15 minutes at 200 °C.
  • The dough must be kept chilled, prepared straight after opening and, according to Albert Heijn, should not be refrozen at home.

Jumbo

Worth considering if you want to choose croissants and half a loaf together.

  • Jumbo lists packs of four and six croissants, among others, and also offers half loaves in its bread range.
  • Check which variants are available when putting together your shopping.

PLUS

An option for checking a four-pack of bake-at-home croissants and the corresponding preparation instructions.

  • For its 180 g butter croissants, PLUS gives instructions for both an oven and an air fryer, alongside the ingredients and allergens.
  • Follow the instructions on the pack you buy; other variants may need to be prepared differently.

Dirk

Worth considering if you’re looking for a four-pack or other bake-at-home rolls.

  • Dirk lists 1 de Beste butter croissants as a pack of four, with a total weight of 180 g.
  • Decide whether four will suit your breakfast by counting how many people you’re serving.

ALDI

An option if you want to combine individual croissants with other bread.

  • ALDI lists a fresh butter croissant sold individually and includes croissants in its range of products to bake at home.
  • Before planning your breakfast, check which variant is available at the store you’re visiting.

Lidl

A useful place to start for butter croissants and information about oven-fresh bakery products.

  • Lidl lists butter croissants and provides an ingredients and allergens overview for its oven-fresh bakery range.
  • Check the information for the exact variant and what’s currently available in store before planning a specific breakfast.

Croissants for a small breakfast at Joybuy

These croissants include an individually wrapped roll, a four-pack to bake at home, a four-pack of butter croissants and a mini variant. First choose the quantity you want; then check the product packaging to find out how and when to serve them. A half loaf is a separate addition.

Bakery Village Danish Croissant, 85 g

Bakery Village Danish Croissant, 85 g

An individually wrapped 85 g croissant for anyone who wants to serve a single roll without baking it at home.

According to the product description, it contains cereals containing gluten, egg and milk. The ingredients also list E102 and E110, with a warning that they may affect children’s activity and attention; check the label.

View at Joybuy
SCHOOF Croissants, 4 pieces

SCHOOF Croissants, 4 pieces

A pack of four croissants for a breakfast where you want to bake them at home. Check the baking time and temperature on the pack before planning when to serve them.

According to the product description, they contain wheat and may contain traces of sesame, lupin, milk and soya.

View at Joybuy
g'woon Butter Croissants, 4 pieces, 180 g

g'woon Butter Croissants, 4 pieces, 180 g

Four butter croissants with a total weight of 180 g for anyone wanting to serve four rolls. Check the pack to see whether they need preparing before serving.

The product description lists 25% butter and names cereals containing gluten, milk, lupin, sesame and soya as allergens.

View at Joybuy
G'woon Mini Butter Croissants, 200 g

G'woon Mini Butter Croissants, 200 g

Mini butter croissants in a 200 g pack if you want to serve smaller rolls. Check the pack to see how many it contains and whether they need preparing.

The product description lists 25% butter and names cereals containing gluten, milk, lupin, sesame and soya as allergens.

View at Joybuy

Frequently asked questions

Is a croissant the same kind of choice as half a wholemeal loaf?

No. The Netherlands Nutrition Centre classifies croissants as small bread rolls; a half loaf of wholemeal bread is a separate option if you want to serve ordinary bread alongside croissants. To compare quantity and nutritional information, look at the specific products you plan to serve.

Can bake-at-home croissants go in an air fryer?

Some can. PLUS recommends cooking its butter croissants for four minutes in a preheated air fryer at 180 °C. For another product, follow the instructions on its own packaging.

Should I check croissants for allergens?

Yes, check the exact variant. PLUS lists wheat, spelt and milk, among other ingredients, in its butter croissants and notes that other cereals may also be present. The ingredients and allergens in another product may differ.

Do bread and croissants always contain iodised baker’s salt?

No, don’t assume they do. The Netherlands Food and Consumer Product Safety Authority explains that iodine may be present in bakery products through baker’s salt; this doesn’t tell you what’s in an individual croissant or half loaf. Check the ingredients list if this is relevant to your choice.