If you’d like to give guests slices to take away for lunchboxes after your Mother’s Day breakfast, individually wrapped portions are handy. If everyone will mainly be eating together at the table, a larger sliced or unsliced breakfast cake gives you more freedom to decide how much to serve. Whichever you choose, check the number of portions, the weight and the ingredients of the exact variant.
Would you like to give guests something to take away after breakfast, or pop portions into lunchboxes without having to slice the cake? Peijnenburg says its plain 10-pack and plain 8-pack with no added sugars contain individually wrapped slices.
If everyone will be having a slice at breakfast, a larger sliced or unsliced cake lets you decide how much to serve. Jumbo lists these alongside individually portioned packs.
Are you mainly looking at sugars, fibre, salt or allergens? Compare the nutritional information per 100 g and per portion, and check the ingredients for the exact variant you’re choosing.
First, decide what matters most for your Mother’s Day breakfast: giving portions to take away, sharing at the table or the cake’s ingredients. A multipack and a larger cake don’t solve exactly the same serving dilemma.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Giving portions to take away | Look for ‘individually wrapped’ and check the number of slices and the weight per slice. | I want to be able to give people portions to take away after breakfast without having to slice a cake there and then. For around 42% of consumers, being able to hand out individual portions would be the main reason to buy. |
| Sharing | Check the total weight and whether the cake is sliced or unsliced. | When we eat together at the table, I want to decide how thick the slices are. For around 33% of consumers, sharing would be the priority. |
| Ingredients | Read the nutritional information per portion and per 100 g, as well as the ingredients and allergens for the exact variant. | I want to know what’s in the portion I’m planning to eat and which allergens are listed on the packaging. For around 25% of consumers, the ingredients would be the first thing to consider. |
Peijnenburg says its plain 8-pack with no added sugars still contains 1.4 g of sugars per 28 g slice. The two claims don’t mean the same thing.
Check the ‘of which sugars’ figure on the exact pack and compare it with the portion you plan to eat.
The Consumers’ Association points out that a product can contain enough fibre to make a fibre claim and still be high in sugar. A claim on its own doesn’t tell you the full nutritional value of a typical slice.
Compare fibre, sugars and salt per portion, and use the nutrition table alongside any claims on the front of the pack.
The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt. So don’t assume a product contains a particular amount of iodine just because it belongs to this category.
If you want to know whether a particular breakfast cake contains baker’s salt, read the ingredients list or ask the manufacturer.
Peijnenburg offers individually portioned packs for anyone who wants to give guests slices to take away after breakfast together.
Jumbo’s range includes larger breakfast cakes as well as individually portioned packs.
PLUS lists Snelle Jelle variants in different pack sizes, including a plain 9-pack.
ALDI lists larger pre-sliced 485 g breakfast cakes under this brand.
Lidl lists a 485 g Tastino Ontbijtkoek zero as a larger cake.
This Joybuy selection includes a 250 g pack of Snelle Jelle. If you’d like to give guests individual portions to take away after your Mother’s Day breakfast, check the packaging to see how many portions this variant contains and whether they’re individually wrapped.
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Considering this pack for sharing slices? Check whether the portions are individually wrapped. The product name states 250 g; to compare sugar content, read the nutritional information on the packaging, and don’t take ‘Less Sugar-Free’ as a confirmed nutritional value.
Not based on the packaging alone: an individual wrapper mainly makes portions easier to hand out. Compare the nutritional information per slice and check the ingredients of the exact breakfast cake.
No. Peijnenburg says its plain 8-pack with no added sugars contains 1.4 g of sugars per 28 g slice. So check the ‘of which sugars’ figure in the nutrition table too.
Read the allergen information on the packaging for the exact variant. The Peijnenburg plain 10-pack listed here contains rye and may contain milk and nuts; the plain 8-pack with no added sugars also lists possible traces of other cereals containing gluten.
No, you can’t tell from the product name. The Netherlands Nutrition Centre says using baker’s salt isn’t compulsory. Check the ingredients of the cake you’ve chosen or ask the manufacturer whether baker’s salt has been used.
Follow the storage instructions for your chosen variant. For example, PLUS advises storing a Peijnenburg gluten-free breakfast cake in a cool, dry, dark place in a sealed tin or container; don’t assume the same product-specific advice applies to every breakfast cake.
