Who is this relevant for?

Breakfast for a larger group

You’re looking for enough bread for a Mother’s Day breakfast or brunch, and want to think about what to do with any leftovers.

A family looking for wholemeal bread

You want to choose wholemeal bread on a limited budget. The Netherlands Nutrition Centre describes wholemeal bread as containing fibre, vitamins and minerals. If you’re buying packaged bread, check that ‘wholemeal’ appears on the label.

Brunch for a small group

You want to serve warm rolls, while also taking pack size, preparation and leftovers into account.

What should you look for when choosing?

First, work out how much bread you need. Then decide whether wholemeal is a must-have for you, and whether you have the time and an oven to bake the bread at home.

What to considerWhat to check when buyingWho it matters to
Right amount Check the weight and the number of loaves or rolls in each pack. If I’m buying for a small group, I don’t want to be left with lots of unused bread. Getting the right amount is the top priority for around 50% of consumers.
Choosing wholemeal For packaged bread, look for the word ‘wholemeal’ on the label. I want to make a considered choice of wholemeal bread for breakfast, without relying on the colour of the bread. This is the top priority for around 30% of consumers.
Serving it warm Check whether the bread needs baking and how many rolls are in the pack. I want to serve warm bread at brunch, as long as preparation fits into my plans. Around 20% of consumers consider this their top priority.

Common mistakes

  • Looking only at the pack size

    A whole loaf, half a loaf and individual rolls all provide different amounts. A large pack is less convenient if some of the bread goes unused.

    Choose an amount that suits your group, and think ahead about whether you can freeze any leftovers.

  • Confusing dark or multigrain bread with wholemeal

    The colour or the name ‘multigrain’ doesn’t prove that bread is wholemeal. According to the Netherlands Nutrition Centre, packaged wholemeal bread must be labelled ‘wholemeal’.

    Check the label if wholemeal is a must-have for you.

  • Leaving bake-at-home bread until just before breakfast

    Bake-at-home bread needs some preparation. Instructions vary by product, so don’t base your plans on the instructions for a different roll.

    Read the instructions on the pack you’ve chosen before deciding when the bread can be served.

    Defrosting, baking and, if needed, cooling the bread can all take extra time.

  • Assuming every loaf uses the same type of baker’s salt

    The type of bread alone won’t tell you which salt was used in the product you’ve chosen.

    If iodised baker’s salt matters to you, check the latest ingredient information or ask the seller.

Relevant supermarket chains

Albert Heijn

Albert Heijn lists bread and other breakfast products online for a Mother’s Day breakfast.

  • Handy if you want to choose different parts of your breakfast together.
  • Check the latest packaging and allergen information for the bread you choose.

Jumbo

Jumbo lists a range of products online, including whole and half loaves of wholemeal bread.

  • Different loaf sizes make it easier to choose an amount that suits your group.
  • Check which option is available for your order or at your local shop.

Lidl

Lidl describes both freshly baked and packaged bread, including wholemeal options.

  • Worth considering if you want to look at different types of bread in store.
  • Choose from the range available in store at the time of your visit.

ALDI

ALDI describes fresh daily bread and various wholemeal loaves in its in-store range.

  • A good option if you want to choose a wholemeal variety in person.
  • Check the available options and the information on the packaging in store.

PLUS

PLUS lists both wholemeal bread and wholemeal multigrain baguettes to bake at home online.

  • You can compare a regular loaf with bake-at-home rolls as different ways to serve bread.
  • Bake-at-home baguettes need an oven and aren’t the same type of bread as a sliced whole loaf.

Dirk

Dirk lists whole and half loaves of wholemeal bread in its bread range.

  • A half loaf could suit a breakfast for a smaller group.
  • Check the latest packaging and availability of the bread you choose.

Bread options on Joybuy

These options offer different types and pack sizes for a Mother’s Day breakfast or brunch. For each product, consider whether the amount and any preparation suit your plans. The order shown doesn’t indicate which bread offers the best value.

Bolletje rye bread product, 500 g

Bolletje rye bread product, 500 g

A 500 g pack to help you choose the right amount for your brunch. Check the packaging for the exact type: the product title refers to a roll, while the description also mentions sliced rye bread.

View on Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

A 550 g round loaf for anyone who wants to serve a single loaf. Allow time for defrosting, baking and cooling. Check the instructions on the packaging, as the baking times listed vary.

View on Joybuy
Souq Lebanese Bread Whole Wheat, six pieces

Souq Lebanese Bread Whole Wheat, 6 pieces

Six Lebanese flatbreads for a brunch where you want to serve individual portions. This is a different type of bread from a sliced whole or half loaf. If you have an allergy, check the latest allergen information on the packaging.

View on Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread, two 550 g loaves

Lekhaven Bakkerij Whole Wheat Country Round Bread, 2 × 550 g

Two round loaves for a larger group or to enjoy on more than one occasion. Allow time for defrosting, baking and cooling. Check the baking instructions on the packaging, as the times listed vary.

View on Joybuy
Lekhaven Bakkerij Multigrain Rustic Baguette, four 135 g baguettes

Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g

Four individual baguettes if you want to serve warm bread. Defrosting and baking require planning and an oven. If wholemeal bread is a must-have, check the label, as ‘multigrain’ doesn’t automatically mean wholemeal.

View on Joybuy

Frequently asked questions

Is wholemeal bread automatically the right choice for a Mother’s Day breakfast on a budget?

Not necessarily. Choose wholemeal bread if it’s important to you, and make sure the amount also suits your group. The Netherlands Nutrition Centre describes wholemeal bread as containing fibre, vitamins and minerals. Packaged wholemeal bread must be labelled ‘wholemeal’.

What should I do with bread left over after a small breakfast?

You could choose half a loaf in advance or freeze some of a wholemeal loaf. The Netherlands Nutrition Centre says wholemeal bread keeps for 2–4 days in a kitchen cupboard and 1–3 months in the freezer.

How can I tell whether bread is made with iodised baker’s salt?

Check the ingredient information for the bread you’ve chosen or ask the seller; don’t rely on the type of bread alone. Checking the product is important if the type of baker’s salt used matters to you.

Where can I check which allergens bread contains?

For packaged bread, check the label for the exact variety you’ve chosen. The Netherlands Food and Consumer Product Safety Authority says allergen information must be provided on the label. For unpackaged bread, ask the seller for the latest information before choosing it.