Which treat is right for whom?

For a little coffee-time treat

If you’d like to give someone a little something to enjoy with coffee or tea, individual biscuit portions are an alternative to a single bar. The Lotus Biscoff snack pack described by Albert Heijn contains eight bags, each with two biscuits: several little treats in one pack.

For someone who’d like a bar for later

An individually wrapped ontbijtkoek bar is easy for the recipient to take with them. Peijnenburg lists this packaging for both Naturel with no added sugars and Tussendoor+ Choco. Just check how many bars you’re giving and how large each one is.

For someone with specific label requirements

If sugars, fibre, ingredients or allergens matter to the recipient, don’t rely on the front of the pack alone. The Netherlands Nutrition Centre recommends comparing the nutritional values of similar products per 100 g; also check the ingredients and allergens of the specific product you’re buying.

What should you look for when choosing?

First decide whether you want to give a little treat to enjoy with coffee, a bar for later, or something that meets specific label requirements. This will help you decide which packaging and product information to prioritise.

What to consider What to check when buying Who it matters to
A little coffee-time treat Check how many individual bags there are and how many biscuits each contains. The Lotus Biscoff snack pack at Albert Heijn contains eight bags with two biscuits in each. I want to give a modest treat to enjoy with coffee or tea, perhaps for more than one occasion; around 40% of consumers prioritise this kind of little coffee-time treat.
A bar for later Check whether the bars are individually wrapped and compare the weight of each one. Peijnenburg lists five 27 g Naturel bars and four 36.7 g Tussendoor+ Choco bars. If the recipient needs to be able to take the treat with them for later, I want an individually wrapped bar; around 40% of consumers prioritise a treat they can take with them.
Ingredients and nutritional information Read the ingredients, allergens and any warnings on the current packaging. Compare the nutritional values of similar products per 100 g, as recommended by the Netherlands Nutrition Centre. If an allergy or dietary preference determines the choice, I want to check first that the exact product is suitable; around 20% of consumers give checking the label top priority.

Common mistakes

  • Mistaking a snack pack for a single bar

    A snack pack may contain several small portions. The Lotus Biscoff snack pack at Albert Heijn has eight bags, each with two biscuits; that makes for a different gift and eating occasion than a single individually wrapped bar.

    Count the individual portions before choosing, and think about whether you want to give one treat to take on the go or several little coffee-time treats.

  • Confusing a sugar claim with allergen information

    Even Peijnenburg products labelled ‘no added sugars’ are worth checking for ingredients and allergens. Peijnenburg also lists possible traces of other allergens for the bars reviewed; Tussendoor+ Choco additionally carries a warning about excessive consumption.

    Read all the information on the exact product packaging, especially if you’re not sure which ingredients the recipient needs to avoid.

  • Comparing only the values per portion

    The Peijnenburg Naturel and Tussendoor+ Choco bars reviewed weigh 27 g and 36.7 g each, respectively. That means the values per bar relate to different amounts of product.

    First compare similar products per 100 g, then check how much product is in each pack or bar. The Netherlands Nutrition Centre also uses comparisons per 100 g.

Product brands to consider

Lotus Biscoff

For little portions of speculoos to enjoy with coffee or tea. Lotus Bakeries lists a Pocket Pack with eight packs of two biscuits; Albert Heijn also describes a snack pack with eight bags of two.

  • The bags divide the biscuits into separate portions for different occasions.
  • The snack pack described by Albert Heijn lists wheat and soya. If there’s an allergy, check the label on the pack you’re giving.

Peijnenburg

According to Peijnenburg, the Naturel and Tussendoor+ Choco ontbijtkoek bars reviewed are individually wrapped and differ in weight and ingredients.

  • Peijnenburg lists five 27 g bars for Naturel and four 36.7 g bars for Tussendoor+ Choco.
  • Check the allergens and warnings for each product. Peijnenburg includes a warning about excessive consumption for Tussendoor+ Choco because it contains sweeteners.

Snelle Jelle

Albert Heijn lists various Snelle Jelle ontbijtkoek bars, including plain varieties and options with different flavours or ingredients.

  • You can browse the range for the type of ontbijtkoek bar that suits the occasion you have in mind.
  • If you’re choosing based on ingredients or nutritional values, check the information for the specific product, not just the range name.

Products for little treats

These Joybuy products include biscuits for a little treat and several kinds of individually wrapped snacks. A wafer bar or muesli bar isn’t the same as an ontbijtkoek bar, so choose according to the type of product and portion you’re looking for.

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

An ontbijtkoek bar to consider if you’d like to give someone a treat for later. Check the packaging to see how many bars are individually wrapped and exactly what the sugar claim for this product means.

If there’s an allergy, check the current ingredients and allergen information.

View at Joybuy
Lu Scholiertje Milk Chocolate Biscuits 150 g

Lu Scholiertje Milk Chocolate Biscuits 150 g

Milk chocolate biscuits for anyone who’d rather give something to enjoy with coffee or tea than an ontbijtkoek bar. If you want to divide the biscuits between several occasions, check how many individual portions are in the pack.

If there’s an allergy, read the information on the current packaging.

View at Joybuy
Nestle Kitkat Strawberry Short Cake 9pcs 104.4g

Nestle Kitkat Strawberry Short Cake 9pcs 104.4g

A wafer treat for anyone who’d like to give something other than biscuits or ontbijtkoek. The name indicates a pack of nine pieces, not one single bar.

Check the packaging if individual portions or allergens are important to your choice.

View at Joybuy
Hellema Smoeltjes Speculaas Cookies 8 pieces 200 g

Hellema Smoeltjes Speculaas Cookies 8 pieces 200 g

Mini speculaas biscuits for anyone who’d like to give several little biscuit treats instead of one bar. Check the packaging to see how the eight pieces are packed before planning to give them as individual treats.

If there’s an allergy, check the current label.

View at Joybuy
Hero B'Tween Muesli Bar Zero White Chocolate 120 g

Hero B'Tween Muesli Bar Zero White Chocolate 120 g

A muesli bar for anyone looking for a treat to take with them, but not specifically a biscuit or ontbijtkoek bar. Check the number of bars and the portion size on the packaging.

Also check the allergen information and the warning about excessive consumption of products containing sweeteners.

View at Joybuy

Frequently asked questions

For Mother’s Day, should I choose a snack pack or a biscuit bar?

A snack pack is ideal for little portions to enjoy with coffee or tea; an individually wrapped ontbijtkoek bar is a good choice if the recipient wants to take their treat with them for later. The Lotus Biscoff snack pack at Albert Heijn contains eight bags with two biscuits in each, while the Peijnenburg Naturel and Tussendoor+ Choco bars reviewed are individually wrapped.

Does a bar with no added sugars also mean it’s sugar-free?

No. ‘No added sugars’ doesn’t mean a bar contains no sugars. Peijnenburg lists 1.3 g of sugars per 27 g bar for Naturel with no added sugars. Compare the nutritional values of similar bars per 100 g, as recommended by the Netherlands Nutrition Centre, and check the information for the exact product.

How do I check allergens when giving biscuits as a gift?

Before buying, read the ingredients and allergens on the packaging of the exact product. The Lotus Biscoff snack pack described by Albert Heijn lists wheat and soya; Peijnenburg lists rye and possible traces of other allergens for the bars reviewed. Don’t rely on the product name or a sugar claim alone.

When is Mother’s Day in the Netherlands?

Mother’s Day in the Netherlands falls on the second Sunday in May; in 2027, that’s Sunday 9 May, according to Agenda-Info.nl. When planning a gift, check the date for the relevant year.