What should you look for when choosing?
First decide whether you want biscuits ready to serve or would prefer to bake them yourself. Then check the serving information, the preparation required and any ingredient requirements.
| What to consider | What to check | Who it matters to |
| Small portions, no baking |
Compare the product name and the visible biscuit size with the stated weight per serving; a 500 g bag doesn’t tell you how large each biscuit is. |
For my Christmas table, I want biscuits I can serve straight from the pack without baking them first. Around 50% of consumers prioritise small portions that are ready to serve. |
| Making and decorating your own shapes |
Check what’s included in the baking kit and what oven, preparation time and equipment you’ll need. You can choose the biscuit size when you cut them out. |
If decorating is part of my Christmas baking, I want to choose the shape and thickness myself, even if it takes some preparation. Around 30% of consumers value that creative freedom most. |
| Gluten-free and allergens |
Check the current packaging for both the gluten-free label and the ingredients and allergens; gluten-free doesn’t mean free from other allergens. |
If I need to avoid gluten, I look for taaitaai that’s explicitly labelled gluten-free and check for any other relevant allergens too. For around 20% of consumers, this is their top priority when choosing. |
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Frequently asked questions
Does 11 g or 14 g per serving mean that one biscuit weighs that much?
No, a stated serving weight doesn’t automatically tell you the weight of one biscuit. Albert Heijn lists an 11 g serving for AH Taai taai and Jumbo lists 14 g for Sint Taai Taai Figuurtjes; also check the individual biscuits if their size matters.
Can I choose standard taaitaai if I need a gluten-free option?
Don’t choose based on the small size alone: standard taaitaai may contain wheat or rye. Albert Heijn’s Consenza figures are labelled gluten-free, but also list oats, almonds and nuts, so check the current packaging for all the allergens that matter to you.
Can I make mini biscuits with a taaitaai baking mix?
Yes, if you cut the dough into small shapes yourself. The Homemade kit instructions describe rolling the dough out to around 5 mm and baking for 7–9 minutes; follow the instructions on your own packaging for the correct oven setting and preparation.
Why should I check the allergens on the packaging again?
The current packaging helps you check whether the specific variety you’re buying meets your requirements. Albert Heijn warns that product information can change, so check the ingredients, highlighted allergens and any ‘may contain’ statements, even if you’ve read a product page before.
How should I store taaitaai after opening?
Follow the storage instructions on the packaging you’ve bought. For the AH Taai taai listed, Albert Heijn recommends storing it in a sealed tin after opening; other varieties may have different instructions.