Who is this for?

Anyone filling calendars with small compartments

You want to give one small piece of taaitaai each day without having to guess whether it will fit. Both Jumbo and Dirk list a product with mini taaitaai explicitly in its name.

Families checking for allergens

You’re choosing a treat for someone who needs to know exactly what’s in that particular pack. Product information from PLUS and Jumbo shows that allergens and ‘may contain’ statements vary between versions.

Anyone planning seasonal shopping ahead

You want to know which pack to buy and how to store the taaitaai until it’s time to fill the calendar. Check your chosen shop and the label again when you buy it.

What should you look for when choosing?

When choosing taaitaai for an advent calendar, first decide what matters most to you: whether it will fit, what the label says, or being able to plan your shopping and storage in advance.

What to consider What to check when buying Who it matters to
Size for each compartment Look for a mini label and compare a biscuit with the inside dimensions of your compartment. A pack weighing 500 g won’t tell you how big each biscuit is. If each compartment needs to hold one biscuit, I want to know whether it will actually fit. For around 42% of consumers choosing taaitaai for an advent calendar, fit comes first.
Ingredients and allergens Read the ingredients, highlighted allergens and any ‘may contain’ statements on the packaging of the version you’ve chosen. When I’m filling a calendar for someone with a food allergy, I need to be able to check the specific pack. For around 33% of these consumers, checking the label is the top priority.
Shopping and storage Check what’s available at your chosen shop and follow the storage instructions on the pack if you’re filling the calendar in advance. If I’m shopping well before December, I want to be able to find the taaitaai and store it according to the label until it’s time to fill the calendar. For around 25% of these consumers, planning matters most.

Common mistakes

  • Assuming ‘mini’ means it will fit

    Jumbo and Dirk describe their taaitaai as mini, but that doesn’t tell you the length, width or thickness of each biscuit. Even a small biscuit might be too big for a narrow compartment.

    Measure the inside of a compartment and try one biscuit before filling the whole calendar.

  • Relying on the label for a different version

    Product information from PLUS and Jumbo lists different allergens and ‘may contain’ statements. So a pack you bought before is no substitute for checking the label on the new one.

    Check the ingredients and allergen information on the pack you’re going to use every time you buy it.

  • Assuming an old product listing means it’s still available to buy

    Jumbo says that Bolletje Taai Taai Poppetjes is no longer part of its online range.

    Check with the shop you plan to buy from to see whether your chosen version is currently available.

Brands and supermarket own-label options compared

Jumbo

Jumbo lists Mini Taai Taai in a 500 g pack, as well as Sint Taai Taai Figuurtjes in a separate 500 g pack.

  • For its figures, Jumbo provides ingredients, allergen and storage information.
  • The mini label doesn’t confirm whether an individual biscuit will fit in your advent calendar compartment.

PLUS

PLUS lists Taai taai sint en piet in a 500 g pack.

  • The product information includes ingredients, allergens, ‘may contain’ statements and storage instructions.
  • The product title doesn’t give the dimensions or number of biscuits per pack, so check whether they’ll fit separately.

1 de Beste, huismerk bij Dirk

Dirk’s search results show 1 de Beste Mini taai taai in a 500 g pack.

  • The product listing explicitly describes it as mini.
  • Check the packaging for the dimensions, ingredients and allergens of the version you’re buying.

ALDI

ALDI lists 500 g of taaitaai in figure shapes, without a mini label.

  • Figures offer a different option from products labelled as mini.
  • Check the size of a figure before choosing it for an advent calendar compartment.

Bolletje

Bolletje Taai Taai Poppetjes in a 350 g pack was listed by Jumbo, but the shop says it’s no longer part of its online range.

  • Jumbo’s listing gives allergen information and advises storing the product in a sealed container after opening.
  • Don’t treat this listing as a current online buying option at Jumbo.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

What should I check on a pack of taaitaai before filling the calendar?

Check the ingredients, allergens, best-before date and any storage instructions on the pack you’ve bought. According to Your Europe, allergens in prepacked foods must be emphasised in the ingredients list. Also check whether a biscuit will fit in the compartment.

Can I rely on the allergen information for a different type of taaitaai?

No, check the version you’re actually buying. For Taai taai sint en piet, PLUS lists wheat and rye, among other ingredients, and says it may contain egg, almond and hazelnut. For its Sint Taai Taai Figuurtjes, Jumbo lists gluten and milk, among other allergens, along with separate ‘may contain’ statements.

How should I store taaitaai once the pack is open?

Follow the storage instructions on the pack you’ve bought. PLUS says to store its Taai taai sint en piet in a cool, dry and dark place; Jumbo says to store its Sint Taai Taai Figuurtjes in a cool, dry place.