What should you look for?
If you have coeliac disease, check the gluten-free label and the packaging first. Only then compare how easy the biscuits are to portion and which other ingredients matter to you.
| What to look for |
What to check when buying |
Who it matters to |
| Gluten-free label |
Look for an explicit ‘gluten-free’ label and check the ingredients on the current packaging. Don’t judge a mini variant by its size alone. |
When I’m buying taai-taai for someone with coeliac disease, the first thing I want to establish is whether the product is labelled gluten-free. Around 50% of consumers put this check at the top of their list of buying concerns. |
| Easy-to-share size |
Check the shape and total pack weight. Only use a weight per biscuit if it’s listed for this exact variant. |
I want to set aside a few small pieces in advance, without assuming that each one has a known weight. Around 30% of consumers prioritise being able to set aside a portion. |
| Other allergens |
As well as checking the gluten-free label, read the ingredients and any ‘contains’ and ‘may contain’ information. |
If I also need to avoid other ingredients, I don’t want to stop reading as soon as I see ‘gluten-free’. This additional check is the main buying concern for around 20% of consumers. |
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Frequently asked questions
Is regular mini taai-taai suitable for coeliac disease?
Not based on its mini size: that tells you nothing about whether it contains gluten. Jumbo lists wheat, rye and gluten in Jumbo Mini Taai Taai. If you have coeliac disease, choose a variant that is explicitly labelled gluten-free and check the current ingredients.
Can gluten-free taai-taai contain oats?
Yes. According to Albert Heijn, Consenza Taai Taai Poppetjes contains gluten-free oat flour. If you also need to avoid oats, check the ingredients on the specific pack. The Netherlands Food and Consumer Product Safety Authority says that the type of cereal must be named in the ingredients list.
How does a small size help you set aside a portion?
You can put a set number of little figures or mini biscuits aside in advance. Don’t use this to work out a weight per piece: the Consenza Taai Taai Poppetjes pack lists a total weight of 125 g, but no weight per individual figure.
Should I check the label again if I’ve bought the same product before?
Yes. Check the gluten-free label, ingredients and allergen information on the packaging each time you buy it. That way, you can make your choice based on the variant you’re buying now, rather than an older pack or product listing.
Does ‘may contain’ mean the same as ‘gluten-free’?
No. ‘Gluten-free’ is a claim about the product; ‘may contain’ warns that cross-contamination could mean traces are present. Read each statement in context and check which warnings appear on the packaging of the variant you choose.