Who is this choice relevant to?

People with coeliac disease who want to check the label

You’re looking for an explicit gluten-free label and checking the ingredients before being swayed by the small size. The Dutch Coeliac Society also highlights that cross-contamination with gluten is relevant for people with coeliac disease.

People who want to set aside a portion in advance

You’d like to put a few small biscuits or little figures aside, rather than eating straight from the packet. Check the gluten-free label first: Jumbo says its regular Mini Taai Taai contains wheat, rye and gluten.

People who also need to avoid other allergens

As well as gluten, you may need to watch out for ingredients such as oats, almonds, milk or lupin. Albert Heijn’s product information lists different ingredients and allergens for Consenza and Maître Mathis, so always compare the details for the specific variant.

What should you look for?

If you have coeliac disease, check the gluten-free label and the packaging first. Only then compare how easy the biscuits are to portion and which other ingredients matter to you.

What to look for What to check when buying Who it matters to
Gluten-free label Look for an explicit ‘gluten-free’ label and check the ingredients on the current packaging. Don’t judge a mini variant by its size alone. When I’m buying taai-taai for someone with coeliac disease, the first thing I want to establish is whether the product is labelled gluten-free. Around 50% of consumers put this check at the top of their list of buying concerns.
Easy-to-share size Check the shape and total pack weight. Only use a weight per biscuit if it’s listed for this exact variant. I want to set aside a few small pieces in advance, without assuming that each one has a known weight. Around 30% of consumers prioritise being able to set aside a portion.
Other allergens As well as checking the gluten-free label, read the ingredients and any ‘contains’ and ‘may contain’ information. If I also need to avoid other ingredients, I don’t want to stop reading as soon as I see ‘gluten-free’. This additional check is the main buying concern for around 20% of consumers.

Common mistakes

  • Assuming mini means gluten-free

    Small biscuits can still contain gluten. Jumbo lists wheat, rye and gluten in Jumbo Mini Taai Taai.

    Only consider the size once you’ve checked the gluten-free label and the ingredients of the product in question.

  • Stopping at ‘gluten-free’

    Gluten-free variants can contain different ingredients. For example, Albert Heijn lists almonds and gluten-free oat flour in Consenza, and milk and lupin in Maître Mathis.

    For each variant, also compare the ingredients and any ‘contains’ or ‘may contain’ statements with the ingredients you need to avoid.

  • Relying on an old product listing

    Albert Heijn and Jumbo’s product listings indicate that Maître Mathis Taai taai glutenvrij and Gluten Free Bakery Holland Taai Taai Glutenvrij are no longer part of their online ranges, respectively.

    Check the latest product or in-store information before adding a specific variant to your shopping list.

Brands to consider

Consenza

Albert Heijn lists Consenza Taai Taai Poppetjes as a 125 g gluten-free product. The little-figure shape is useful if you want to set aside a certain number in advance.

  • The product information describes it as gluten-free and organic.
  • The ingredients include gluten-free oat flour and almonds. No weight per individual figure is listed.

Maître Mathis

Albert Heijn lists Maître Mathis Taai taai glutenvrij in a 125 g pack, but doesn’t confirm that it comes in a mini size.

  • This particular variant is labelled gluten-free.
  • The product information lists milk and lupin, and says it may contain egg, nuts and sesame. Albert Heijn says the product is no longer in its range.

Gluten Free Bakery Holland

Gluten Free Bakery Holland says it makes gluten-free bakery products in Andelst. Jumbo has a listing for this brand’s Taai Taai Glutenvrij in a 130 g pack.

  • The taai-taai listed by Jumbo is labelled gluten-free.
  • Jumbo says this variant is no longer in its online range. The brand description doesn’t confirm a mini size or the ingredients of a currently available variant.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is regular mini taai-taai suitable for coeliac disease?

Not based on its mini size: that tells you nothing about whether it contains gluten. Jumbo lists wheat, rye and gluten in Jumbo Mini Taai Taai. If you have coeliac disease, choose a variant that is explicitly labelled gluten-free and check the current ingredients.

Can gluten-free taai-taai contain oats?

Yes. According to Albert Heijn, Consenza Taai Taai Poppetjes contains gluten-free oat flour. If you also need to avoid oats, check the ingredients on the specific pack. The Netherlands Food and Consumer Product Safety Authority says that the type of cereal must be named in the ingredients list.

How does a small size help you set aside a portion?

You can put a set number of little figures or mini biscuits aside in advance. Don’t use this to work out a weight per piece: the Consenza Taai Taai Poppetjes pack lists a total weight of 125 g, but no weight per individual figure.

Should I check the label again if I’ve bought the same product before?

Yes. Check the gluten-free label, ingredients and allergen information on the packaging each time you buy it. That way, you can make your choice based on the variant you’re buying now, rather than an older pack or product listing.

Does ‘may contain’ mean the same as ‘gluten-free’?

No. ‘Gluten-free’ is a claim about the product; ‘may contain’ warns that cross-contamination could mean traces are present. Read each statement in context and check which warnings appear on the packaging of the variant you choose.