Who is this choice relevant to?

Those putting together coffee breaks

Shops that want to serve a familiar little extra with coffee or tea. For them, the mini size and a suitable flavour are important considerations.

Businesses serving guests individually

Shops that want to include one waffle for a guest, with a takeaway order or in a meeting pack. They need to distinguish between a mini stroopwafel and one that is actually individually wrapped.

Buyers responsible for allergen information

Shops that share product information with guests and need to check the ingredients and allergens on the pack they receive, rather than relying on the product name.

What should you look for when choosing?

First decide whether you’ll serve the waffles yourself or hand them out individually. Then compare the flavour and pack size, and check the allergen information for the exact variant.

What to consider What should you check? Who is this important for?
Presentation and flavour Compare the flavour and size you want to serve. Albert Heijn lists its mini caramel and sea salt variant as 8 g per portion. If I’m serving a waffle as a thoughtful addition to coffee, I want to choose a flavour that suits my range. For around 36% of consumers, presentation and flavour would be the top priority.
Portion and packaging Check that the exact variant is explicitly described as individually wrapped; the word ‘mini’ doesn’t tell you this. For a takeaway order, I want to be able to include one individually wrapped waffle rather than serving it from an opened bag. Portion and packaging would come first for around 29% of consumers.
Stock and turnover Compare the net weight and stated number of pieces with how much you expect to use after opening; check the storage advice too. If I’m serving waffles from a platter, I want a pack size that suits how quickly I’ll use the contents. This would be the main consideration for around 21% of consumers.
Ingredients and allergens Read the ingredients list and clearly stated allergens on every pack you receive. When I give guests information about ingredients, I need to know what’s in the variant I’m actually serving. For around 14% of consumers, allergen information would be their first priority when buying.

Common mistakes

  • Assuming mini means individually wrapped

    A small stroopwafel may come in a shared bag or wrapper. Jumbo explicitly states that the waffles in its pack of 18 × 8 g are individually wrapped; you can’t assume the same applies to other mini variants.

    Make ‘individually wrapped’ a separate purchasing requirement if you’re giving waffles to guests or including them with takeaway orders.

  • Treating a standout flavour as a general measure of quality

    Caramel and sea salt, chocolate and butter are features of specific variants. They don’t tell you which stroopwafel every guest will prefer.

    Choose a flavour to suit how you plan to serve it, and assess the packaging and portion size separately.

  • Guessing allergens from the product name

    Variants may contain wheat, milk or soya, among other ingredients. The Netherlands Food and Consumer Product Safety Authority explains which allergens must be listed on labels for pre-packed foods.

    Check the ingredients and allergens on the pack from each delivery before sharing information with guests. Don’t claim a product is ‘free from’ something unless you have evidence for that exact variant.

  • Assuming an old product listing is still available to order

    Jumbo’s page for the box of 150 Fair Trade Original Mini Stroopwafels states that the product is no longer available online. So this box isn’t necessarily a suitable alternative to a smaller pack.

    For a large order, confirm the exact variant, packaging and availability before planning how you’ll serve it.

Brands to consider

Daelmans

PLUS lists a bag of 25 mini caramel stroopwafels and a separate 157 g chocolate variant.

  • The stated quantity of 25 makes it easier to plan for coffee breaks.
  • Check the inner packaging if individual portions are important for your shop.

Albert Heijn

Albert Heijn lists a 200 g pack of mini caramel and sea salt stroopwafels, with 25 portions of 8 g.

  • The stated portion size and flavour make this a specific option to compare for a coffee service.
  • Check the current ingredients and allergens; the variant is listed as containing wheat, milk and soya, among other ingredients.

Jumbo

Jumbo lists both 300 g mini butter stroopwafels and a variant of 18 × 8 g that is individually wrapped.

  • The explicitly individually wrapped variant is suitable if you want to give each guest one waffle.
  • Check the packaging for the exact variant; the description of the 18 × 8 g pack doesn’t automatically apply to the 300 g pack.

Sondey

Lidl Netherlands lists a 316 g pack of Sondey mini butter stroopwafels, with approximately 37 pieces.

  • The approximate number of pieces gives you a useful starting point when estimating how many you’ll serve.
  • ‘Approximately 37’ isn’t a fixed quantity; check the pack if you need an exact number.

Heerlijck Banket

ALDI Netherlands lists 300 g packs of Heerlijck Banket mini stroopwafels, made with 25% butter.

  • The stated proportion of butter is a specific detail to compare if you’re looking at the ingredients in different variants.
  • Check the exact pack for the number of pieces, inner packaging and allergens.

PLUS

PLUS lists mini stroopwafels in a 300 g wrapper, with advice to store them in a cool, dry place away from light.

  • The product information lists wheat, cereals containing gluten, soya, milk and lactose, among other ingredients.
  • When your order arrives, use the pack to check the current ingredients and allergen information.

Joybuy products

Related products will be available soon.

Frequently asked questions

Which packaging should I choose if I want to give each guest one mini stroopwafel?

Choose a variant that is explicitly described as individually wrapped for the exact pack. Jumbo says this about its 18 × 8 g mini stroopwafels; check the pack you receive before planning how you’ll serve them.

How do I check allergens in mini stroopwafels?

Read the ingredients and allergen information on the pack from the batch you’re serving. The Netherlands Food and Consumer Product Safety Authority explains which allergens must be listed on labels for pre-packed foods; a similar product name doesn’t reliably tell you what’s in your variant.

How should I store mini stroopwafels from a larger pack?

Follow the storage advice on the exact pack and choose a size that suits how quickly you’ll use the contents after opening. PLUS advises storing its 300 g mini stroopwafels in a cool, dry place away from light.

Can I share product information from a website with guests?

Use the website to help you make an initial choice, but base the information you give guests on the pack of the variant you receive. In particular, check the ingredients and allergens again if you’re serving a different batch or flavour.