Which type of pack suits you?

Organiser with lots of small bakes

If you’re decorating cupcakes or biscuits in several batches, individual portions let you open a smaller amount each time. Just check whether a mix of flakes, chocolate strands and fruit sprinkles will work with your bakes.

Parent or volunteer mindful of ingredients and school rules

Before handing out or selling your bakes, check the ingredients in the finished product and ask about the school’s rules. The Voedingscentrum highlights the importance of taking allergies and dietary requirements into account. There are also requirements for providing allergen information when selling unpackaged food.

Buyer looking for flakes only

A regular box is a good option if you want the same type of flakes on every bake and are happy to portion them out yourself. Jumbo and ALDI, for example, offer 200 g and 300 g packs; these are different formats from individual portions.

What should you look for when choosing?

First, find out what rules apply to the school fair. Then choose between individual portions and portioning them out yourself, and check the ingredients in both the topping and the rest of the bake.

What to considerWhat to check before buyingWho it matters to
Individual portions Check what topping each sachet contains and how many grams it weighs. According to PLUS, De Ruijter Kleintjes contains eight portions: four of 15 g and four of 20 g. If I’m decorating cupcakes in several batches, I want to open only a small amount each time. Portion control is the top priority for around 36% of consumers.
Ingredients and school rules Read the label for the exact product, consider the ingredients in the whole bake and ask the school about its rules. When I’m handing out or selling bakes, I want to know what’s in them and which rules the school follows. This is the main concern for around 29% of consumers.
Type of topping Check whether a multipack contains only flakes or also chocolate strands and fruit sprinkles. Choose one type of flake if you want a consistent topping. For my decorated bakes, I want to choose between a variety of toppings and using the same flakes on everything. Around 21% of consumers put this choice first.
Quantity needed Work out how many bakes you’ll decorate and compare the pack weight with how much you want to use on each one. When I’m making lots of bakes, I want to buy enough topping without opening more portions than necessary. This is the main consideration for around 14% of consumers.

Common mistakes

  • Assuming Kleintjes contains only flakes

    According to PLUS, De Ruijter Kleintjes also contains chocolate strands and fruit sprinkles. This matters if your recipe or decoration calls for just one type of flake.

    Check which types of sprinkles are in the pack; choose regular flakes if you don’t want a mix.

  • Assuming small portions are suitable for everyone

    A portion pack doesn’t tell you which allergens are in the topping, cake batter or icing. Schools may also have their own rules about treats.

    Check the current label for every product you use, ask about relevant dietary requirements and agree your bakes with the school.

  • Checking allergens in the topping only

    For unpackaged bakes, allergen information must cover the finished product, not just the flakes. The Netherlands Food and Consumer Product Safety Authority says customers must be able to find out which allergens are present when buying food.

    Keep a record of the ingredients in the entire bake and make it clear at the point of sale where customers can get allergen information before buying.

  • Thinking school rules are only about allergens

    The Voedingscentrum says a school’s policy may also set out what can and can’t be brought in as a treat.

    Before buying, ask the school or fair organiser about the rules for bakes, portions and sales.

Brands to consider

De Ruijter

According to PLUS, Kleintjes is a 140 g pack containing eight individual portions. The brand also makes regular chocolate flakes.

  • The portions let you open a smaller amount each time you decorate.
  • Kleintjes also contains chocolate strands and fruit sprinkles; check the ingredients of the product you choose.

Jumbo

Jumbo offers own-brand milk and dark chocolate flakes in 300 g boxes.

  • A regular box gives you one type of flake to portion out yourself.
  • The own-brand format described here doesn’t come in pre-measured portions.

Venz

Jumbo offers 200 g packs of Venz flakes in mixed flavours, including dark chocolate with vanilla and milk chocolate with vanilla.

  • These flavour combinations give you a different topping from flakes made with just one type of chocolate.
  • The boxes described don’t contain individually measured portions.

Choca

Jumbo offers Choca flakes in 200 g packs, including a mixed version.

  • A regular-size pack for anyone who wants to decide how much topping to use.
  • Check the ingredients of the exact product; don’t assume it has the same ingredients as other flakes.

Kiekeboe

ALDI describes Kiekeboe milk or dark chocolate flakes in a 300 g pack.

  • A regular box for bakes where you’ll portion the flakes out yourself.
  • The pack described doesn’t include individual portion sachets.

Regular packs of flakes at Joybuy

These three 200 g packs are options if you want to portion out the flakes yourself for each bake. If you’d prefer individual mini portions, check whether another pack would suit your plans better.

De Ruijter Flakes Milk 200 g

De Ruijter Flakes Milk 200 g

A milk chocolate option for anyone who wants to scatter the topping over their bakes themselves.

200 g pack. Joybuy lists milk and soya as allergens for this product; check the current label and the other ingredients in your bake too.

View at Joybuy
De Ruijter Flake Feast 200 g

De Ruijter Flake Feast 200 g

An option to portion out yourself if the combination of flakes suits your decoration.

200 g pack. Check the ingredients and allergens of the product you’ve chosen before use.

View at Joybuy
Sprinkles Choca Flakes 200 g

Sprinkles Choca Flakes 200 g

A regular pack to portion out yourself; check whether these flakes suit the decoration you have in mind.

200 g pack. Joybuy’s ingredient information lists wheat starch; check the current label for all allergens.

View at Joybuy

Frequently asked questions

When should I choose mini portions instead of a regular box of flakes?

Mini portions are handy if you want to open a small amount at a time while decorating and are happy to use a mixed topping. If you only want one type of flake, you can portion it out yourself from a regular box. According to PLUS, De Ruijter Kleintjes contains eight portions with flakes, chocolate strands and fruit sprinkles.

What allergen information do I need if I’m selling cupcakes at a school fair?

When selling unpackaged cupcakes, information about any allergens present must be available before purchase. The Netherlands Food and Consumer Product Safety Authority says it must be clear at the point of sale where customers can get this information. Check the whole bake, including the batter, icing and topping.

What should I check in a mixed portion pack?

Check which sprinkles are in each sachet and read the label on the exact pack. De Ruijter Kleintjes contains chocolate strands and fruit sprinkles as well as flakes. Also, the allergens in the topping aren’t necessarily the same as those in the whole bake.

Should I ask the school whether chocolate flakes are allowed?

Yes. Before buying, ask what rules apply to the fair. According to the Voedingscentrum, a school’s policy on celebrations may determine what treats can and can’t be brought in. Also ask how the school accommodates dietary requirements.

How should I store opened flakes until the fair?

Follow the storage instructions on the pack you’ve chosen and seal it securely once opened. Record the ingredients in the finished product before disposing of any outer packaging, so you can provide allergen information when selling it.