Which size works best for you?

Parents who want one sealed portion per bag

If you’d rather not slice and wrap the portions yourself, compare the number of children with the number of individually wrapped pieces. According to Peijnenburg, the Naturel 10-pack contains ten slices weighing 28 g each.

Parents who prefer a particular variety

If you’re considering Peijnenburg’s Naturel variety with no added sugars, bear in mind that the pack contains eight individually wrapped slices weighing 28 g each, according to the manufacturer. Check the latest nutritional information if the ingredients influence your choice.

Parents who need to check the group’s rules first

If there are allergies, dietary requirements or rules about treats, choosing the right size isn’t enough. Check the school or childcare setting’s rules in advance, and read the ingredients and allergen information on the packaging you’ll be handing out.

What should you look for when choosing?

First check what you’re allowed to hand out to the group. Then choose a pack with the right number of portions and a size that fits your party bags.

What to consider What to check when buying Who it matters to
Sealed portions Compare the number of individually wrapped pieces with the number of children, allowing for a few spares; also check the weight of each piece. If I’m filling one bag for each child, I want enough sealed portions without having to slice and wrap everything myself. For around 42% of consumers, convenience is the top priority.
Portion size and ingredients Compare the portion size, ingredients and nutritional information per portion, as well as the number of pieces in each pack. If I prefer a particular set of ingredients, I want a portion that fits in the bag, even if I need more packs for the group. For around 33% of consumers, ingredients come first.
Allergens and group rules Ask about the rules for treats and check the ingredients and allergen information on the pack you buy. If a child needs to avoid something or the school has rules about treats, I don’t want to give anyone something unsuitable. Around 25% of consumers put these checks first.

Common mistakes

  • Assuming a small portion is individually wrapped

    A large or pre-sliced ontbijtkoek doesn’t automatically give you separate, sealed treats. According to Peijnenburg, the Naturel 10-pack is wrapped slice by slice; ALDI describes Koek & Bakker’s product as a 485 g pack of pre-sliced cake.

    Check that the packaging actually says ‘individually wrapped’ and count the pieces before deciding how many packs you need.

    Portioning and wrapping pieces yourself takes extra preparation and packaging materials.

  • Choosing based on the variety name alone

    ‘No added sugars’ doesn’t tell you whether an ontbijtkoek is suitable for a group with allergy requirements. You’ll need to check that separately.

    Read the latest ingredients and allergen information, and check with the school, childcare setting or parents about what you can hand out if necessary.

Brands to compare

Peijnenburg

Peijnenburg lists ten individually wrapped slices weighing 28 g each in its Naturel 10-pack, and eight individually wrapped slices weighing 28 g each in its Naturel with no added sugars 8-pack.

  • The stated number of slices and weight per slice make it easier to plan one portion for each party bag.
  • The Naturel 10-pack contains rye flour; the product information also mentions possible traces of milk, hazelnuts, almonds and other cereals containing gluten. Check the label on the pack you buy.

Koek & Bakker

ALDI describes a 485 g pack of sliced wholemeal ontbijtkoek from Koek & Bakker.

  • The pre-sliced pieces give you a starting point if you want to portion the treats yourself.
  • If you’re filling individual party bags, check whether the slices need further portioning and wrapping.

Tastino

Lidl describes Tastino ontbijtkoek in larger packs weighing 465 to 550 g.

  • A large pack is a good option if you want to decide on the portion sizes yourself.
  • For party bags, work out how many pieces you want to cut and how you’ll wrap them individually.

Ontbijtkoek on Joybuy

Consider this Snelle Jelle ontbijtkoek if you’re looking for portions for party bags. Check the pack for the number of individually wrapped pieces and whether they’re the right size for your group.

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

For party bags, this ontbijtkoek is most suitable if the number of individually wrapped portions matches the size of your group. Check the number of pieces and the weight of each one on the pack.

Pack weight: 250 g. Also read the latest ingredients and allergen information before handing it out.

View on Joybuy

Frequently asked questions

Do I need to check the allergens again if I’ve bought the same ontbijtkoek before?

Yes. Read the packaging of the product you’re actually handing out. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for pre-packed foods should appear on the label. Also check the rules for the group in question.

Does ‘no added sugars’ also mean the ontbijtkoek is gluten-free?

No, that wording tells you nothing about gluten. Before handing out the slices, check the latest ingredients and allergen information for the Peijnenburg Naturel with no added sugars 8-pack.