Who are smaller portions useful for?

Anyone setting out portions for the Easter table

If you want to put one piece out for each guest, individually wrapped slices make it easy to plan the number of portions in advance. According to Albert Heijn’s product information, Peijnenburg Naturel 10-pack contains ten slices weighing 28 g each.

Anyone comparing sugar content and portion sizes

If a product is labelled ‘less sugar’, you’ll want to know what it’s being compared with. Also check the sugar content per 100 g and per portion; a smaller pack doesn’t tell you anything about those figures on its own.

Anyone wanting to serve a gluten-free option separately

If a guest needs to avoid gluten, the wording on the current label matters more than the size of the cake. When serving, keep a suitably labelled option separate from regular ontbijtkoek made with rye.

What should you look for when choosing?

First, decide whether you need a gluten-free option. For the other portions, compare the weight per piece, nutritional information and flavour you’re looking for.

What to consider What to check when buying Who it matters to
Set portions Compare the number of pieces with the weight per piece; Albert Heijn lists Peijnenburg Naturel 10-pack as containing ten individually wrapped 28 g slices. If you want to set out a piece for each guest without cutting it yourself, portion size comes first; around 38% of consumers give this the highest priority.
Sugars Check the sugar content per 100 g and per portion, and find out what a label such as ‘less sugar’ is being compared with. When choosing between sweet varieties, I want to be able to judge what’s in one portion. Around 31% of consumers give this comparison the highest priority.
Gluten and allergens Check the gluten-free label and allergens on the current packaging; keep a suitable portion separate when serving. If a guest needs to avoid gluten, I wouldn’t rely on the small size of a regular rye cake; around 16% of consumers put this need first.
Flavour and presentation Choose the flavour you want and compare the weight per piece too. According to Joybuy, the Peijnenburg pearl sugar variety contains four individually wrapped 36 g slices. For an Easter brunch, I might want to serve a particular flavour without cutting it into pieces. Around 15% of consumers give this preference the most weight.

Common mistakes

  • Comparing only the number of pieces

    A slice and a bar may be different sizes. According to Albert Heijn, Peijnenburg Naturel 10-pack contains 28 g slices, so the number of pieces alone won’t tell you how much cake you’re serving each guest.

    Check the weight per piece and work out how many portions you need for the Easter table.

  • Assuming ‘Zero’ means you can skip the label

    For Peijnenburg Zero, Albert Heijn’s product information warns that excessive consumption may have a laxative effect. The product name doesn’t replace the ingredients list or nutritional information.

    Read the warnings and compare the nutritional values per 100 g and per portion.

  • Serving regular rye cake as a gluten-free option

    Rye contains gluten, as the Voedingscentrum points out. This means a small portion of regular ontbijtkoek is still unsuitable for someone who needs to avoid gluten.

    Choose a product explicitly labelled gluten-free, check the current packaging and serve it separately.

  • Assuming all ontbijtkoek contains baker’s salt

    You can’t tell whether a particular ontbijtkoek contains baker’s salt just from its product category.

    If you want to know about a specific product, check the current ingredients list rather than relying on the name ontbijtkoek.

Brands to compare

Peijnenburg

Offers individually wrapped ontbijtkoek slices in a range of portion sizes.

  • Albert Heijn lists Naturel 10-pack as containing ten 28 g slices; Joybuy lists the pearl sugar variety as containing four 36 g slices.
  • The Naturel variety contains rye and gluten. Check the current label for each product you choose.

Snelle Jelle

Includes Kruidkoek minder suiker in a 3-pack weighing 150 g in total, according to PLUS.

  • PLUS lists 24 g of sugars per 100 g for this variety and compares its sugar content with Snelle Jelle Kruidkoek naturel.
  • ‘Less sugar’ doesn’t mean sugar-free. Check the nutritional information and allergens on the pack you choose.

AH Glutenvrij

Offers an ontbijtkoek bar labelled gluten-free in a 2-pack, according to Albert Heijn.

  • An individually wrapped bar is handy to set out separately when you need a gluten-free option.
  • Check the gluten-free label on the current packaging and avoid contact with regular rye cake when serving.

Lidl huismerk-koekrepen

Lidl Netherlands describes packs of six bars in raisin spice cake and ontbijtkoek minder suiker varieties.

  • Six pre-portioned pieces make it clear how many bars you can hand out.
  • Lidl lists pack weights of 300 g and 420 g; check the weight per bar for the variety you choose.

Ontbijtkoek bars at Joybuy

This ontbijtkoek bar is a good fit if you want to serve pre-packed portions at an Easter table. Check the pack to see whether the weight per bar and the ingredients suit your guests.

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

An option if you want to serve ontbijtkoek bars at Easter breakfast without cutting slices yourself. Check the weight per bar and the latest nutritional information: the product name alone won’t tell you how much sugar each portion contains. Also check the label to make sure the allergens are suitable for your guests.

View at Joybuy

Frequently asked questions

Is an individually wrapped slice always smaller than an ontbijtkoek bar?

No, compare the weight per piece. Albert Heijn lists Peijnenburg Naturel 10-pack slices as weighing 28 g each, while the product information for the AH Glutenvrij ontbijtkoek bar lists a single bar weighing 65 g.

Does ‘less sugar’ mean an ontbijtkoek is sugar-free?

No. PLUS compares Snelle Jelle Kruidkoek minder suiker with the Naturel variety and also lists 24 g of sugars per 100 g. For another variety, check the comparison and nutritional information on the pack.

Can I serve regular mini ontbijtkoek as a gluten-free option?

Not if that variety contains rye or other gluten-containing grains. For a gluten-free option, check the label and allergens on the current packaging, and keep the product separate when serving.

Does all ontbijtkoek contain baker’s salt?

You can’t tell from the name ontbijtkoek. Check the ingredients list for the specific product if you want to know whether baker’s salt has been used.

How should I store ontbijtkoek until Easter breakfast?

Follow the storage instructions on the packaging of the ontbijtkoek you choose. For G'woon ontbijtkoek, Joybuy’s product information recommends storing it in a cool, dry place out of direct sunlight.