Who is this choice relevant to?

Runners who want a consistent portion of topping

You don’t want to guess how much to sprinkle on at breakfast or after a training session. Individual sachets, such as the portions in De Ruijter Kleintjes listed by Albert Heijn, make the amount clear in advance.

Runners who plan when they eat

You want to factor in when you eat your meal before running. The Voedingscentrum recommends having a meal around two to three hours before exercising.

Shoppers who check ingredients

You want to know what each variety contains, perhaps because milk, soya or wheat matters to you. If you’re buying an assortment of different sprinkles, you’ll need to check each variety.

What should you look for when choosing?

First, decide when you plan to eat. Then choose between pre-measured sprinkles and a pack of flakes that lets you measure out the amount yourself.

What to consider What to check when buying Who it matters to
Consistent portion Check how many sachets there are, the weight of each one and which sachets actually contain flakes. Albert Heijn lists De Ruijter Kleintjes as containing four 15 g portions and four 20 g portions. For a regular breakfast, I want to use the same amount of topping each time without weighing it myself; around 46% of consumers prioritise a pre-set portion.
Timing around your run Consider the whole meal and when you eat it, not just the size of the sachet. Try a new mealtime during a regular training session first. If I’m running soon, I want to plan my meal so I don’t eat a lot just before setting off. For around 36% of consumers, timing is their main concern.
Ingredients in each variety If you’re buying an assortment, read the label for each type of sprinkle and check the ingredients and allergens that matter to you on the pack. If I need to avoid certain ingredients, I want to know whether every sachet in the box is suitable for me; around 18% of consumers give this check top priority.

Common mistakes

  • Assuming ‘mini’ means ‘flakes only’

    As well as chocolate flakes, De Ruijter Kleintjes contains chocolate sprinkles and fruit sprinkles. So a box of pre-measured portions won’t necessarily give you the same topping in every sachet.

    Check what each sachet contains before buying. If you want flakes only, compare a pack of the variety you want or portion sachets specifically labelled as flakes.

  • Assuming the sachet represents the whole meal

    A small portion of topping doesn’t tell you how much you’re eating overall or how soon afterwards you’ll be running. The Voedingscentrum recommends having a meal around two to three hours before exercising.

    Plan flakes as part of your meal and try a different mealtime or a new product during a regular training session first.

  • Assuming ‘dark’ or ‘vegan’ means allergen-free

    PLUS labels its dark chocolate flakes as vegan, but according to its own product information, they may contain milk and lactose. Ingredients can also vary between other types of flakes.

    Read the current label on the specific pack, including any warnings about the possible presence of allergens.

Brands compared

De Ruijter

Worth considering if you want to compare an assortment of small portions with a regular pack of flakes.

  • According to Albert Heijn, Kleintjes contains eight portions: four of 15 g and four of 20 g.
  • Kleintjes contains different types of sprinkles, not just chocolate flakes. Check the ingredients for each variety.

Jumbo

Jumbo lists both chocolate flakes in a 300 g pack and Strooi Mini's, an assortment of eight sachets weighing 140 g in total.

  • You can compare a standard pack with a smaller assortment of sprinkles.
  • If you’re looking specifically for flakes, check which types of sprinkles and portions are included in Strooi Mini's.

PLUS

PLUS lists dark chocolate flakes in a 300 g pack.

  • PLUS labels the product as vegan.
  • PLUS also states that it may contain milk and lactose; the vegan label is no substitute for checking allergen information.

Kiekeboe

Kiekeboe is a flakes option listed by ALDI Nederland in milk and dark chocolate varieties.

  • ALDI Nederland lists both varieties in 300 g packs.
  • If you want a pre-measured portion of topping, check the portion information on the specific pack.

Lidl

Lidl lists 300 g milk chocolate flakes as a store-brand product, without naming a brand in the listing.

  • A 300 g pack of milk chocolate flakes gives you a specific product to compare if you want to measure out the amount yourself.
  • Check the label in store if ingredients, allergens or portions will influence your choice.

Flakes to measure out yourself at Joybuy

These packs suit you if you want flakes as a topping and prefer to measure out the amount yourself. If you’re looking for individual portion sachets, check the packaging format of each product first.

g'woon Milk Chocolate Flakes, 300 g

g'woon Milk Chocolate Flakes, 300 g

An option if you want to use milk chocolate flakes as a topping and measure out the amount yourself. The pack contains 300 g; check the packaging if individual portions or specific ingredients matter to you.

View at Joybuy
De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast, 200 g

A 200 g pack for anyone who wants to measure out flakes as a topping. Before buying, check the types of flakes and ingredients if you’re looking for a specific variety.

View at Joybuy
Sprinkles Choca Flakes, 200 g

Sprinkles Choca Flakes, 200 g

For anyone who wants to use Choca Flakes as a topping and choose the amount themselves. The pack contains 200 g; check the packaging if you need a set weight per portion.

View at Joybuy
De Ruijter Flakes Milk, 200 g

De Ruijter Flakes Milk, 200 g

An option if you want milk chocolate flakes and prefer to measure out your own portion of topping. The pack contains 200 g; read the current label if allergens matter to you.

View at Joybuy

Frequently asked questions

Are De Ruijter Kleintjes mini flakes only?

No. The pack contains small portions of various toppings, including chocolate flakes, chocolate sprinkles and fruit sprinkles. Choose this assortment for pre-measured variety, not if you want flakes only in every sachet.

Can I eat chocolate flakes just before a running session?

The sachet alone doesn’t determine whether the timing works for you: the rest of the meal and when you eat it matter too. The Voedingscentrum recommends having a meal around two to three hours before exercising. Try changing what or when you eat during a regular training session first.

Are chocolate flakes enough to fuel marathon training?

No. Treat chocolate flakes as a topping, not a substitute for meals and drinks. For people who do a lot of endurance sport, the Voedingscentrum emphasises the importance of getting enough carbohydrates as part of their overall diet.

Are dark chocolate flakes automatically milk-free?

No. PLUS states that its dark chocolate flakes, which are labelled vegan, may contain milk and lactose. If you have an allergy, always check the label on the specific pack.