What should you look for when choosing?
First, check the ingredients in every variety. Then see whether the amount in each sachet and the mix of varieties suit how you plan to use them.
| What to consider |
What to check when buying |
Who it matters to |
| Ingredients in each variety |
Read the current ingredients list for every component; look out for milk ingredients and colourings identified as animal-derived. |
If I’m buying strictly vegan, I want to avoid one sachet making the whole mix unsuitable. For around 50% of consumers, checking the ingredients would be their first concern. |
| Amount in each sachet |
Compare the number of sachets and their weight. Albert Heijn lists eight portions in AH Strooi mini's; De Ruijter Kleintjes contains 15 g and 20 g sachets. |
For work or when I’m out and about, I want to take a portion with me without having to decant it. For around 30% of consumers, portion convenience would come first. |
| What’s in the mix |
Check which varieties are included and whether the whole pack suits the dietary needs of your household. |
If several people are choosing from the same pack, I want to know which varieties each of them can eat. For around 20% of consumers, choosing between varieties would matter most. |
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Frequently asked questions
Are AH Strooi mini's vegan?
No, the whole mix isn’t suitable for strictly vegan use. Albert Heijn lists milk powder and lactose among the ingredients in some parts of the pack; check the ingredients on the current packaging when you buy it.
Are Jumbo Strooi Mini's vegan?
No, the mix described by Jumbo contains milk in several chocolate components. Jumbo also lists E120 as an animal-derived ingredient in the coloured sprinkles.
Should I check the packaging if the online shop lists the ingredients?
Yes, check the ingredients on the current packaging when you buy it, including those for every variety in a mix. The Netherlands Food and Consumer Product Safety Authority describes the label on pre-packed foods as the place to find out, among other things, what they contain.
Do small sachets always make it easier to choose a portion?
Small sachets give you a pre-portioned amount, but the amount varies by product. De Ruijter Kleintjes, for example, contains 15 g and 20 g sachets, so check the weight of each sachet rather than relying on the word mini.
Does ‘plain’ on a sachet of chocolate sprinkles mean they’re vegan?
No, ‘plain’ doesn’t prove that they’re vegan. The plain chocolate sprinkles in the De Ruijter Kleintjes described by Albert Heijn contain milk fat, so always read the ingredients for the variety in question.